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Category: ADVERTISING

Lite versus Light: corn syrup dispute bubbles over
  • Super Bowl

Lite versus Light: corn syrup dispute bubbles over

By Colin Costello Feb 7, 2019
Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones' episode The Mountain in its Bu...
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Leo Burnett mixes Doris Day into new Samsung spot
  • CREATIVE

Leo Burnett mixes Doris Day into new Samsung spot

By Reel Chicago Feb 7, 2019
Vintage favorite "Que Será Será" is the soundtrack for a commercial celebrating the Galaxy smartphone's 10th anniversary Leo Burnett has dropped a new spot for Samsu...
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The Best and Worst of Super Bowl LIII commercials
  • Super Bowl

The Best and Worst of Super Bowl LIII commercials

By Colin Costello Feb 5, 2019
The term "sucked" could have applied to the parade of mediocre, ho-hum spots that aired during Sunday's big game. And so ends another Super Bowl season. The build u...
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Chance and Backstreet Boys drop hot Doritos spot
  • Super Bowl

Chance and Backstreet Boys drop hot Doritos spot

By Colin Costello Feb 1, 2019
#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing "I Want It That Way" Well, at least something is hot during these ridiculous...
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Dogs turn the tables on people for Avocados from Mexico
  • Super Bowl

Dogs turn the tables on people for Avocados from Mexico

By Colin Costello Feb 1, 2019
Chicago agency creatives are stuck inside from the below-0 temperatures, but that has not stopped them from releasing their spots for the Super Bowl which features the Patriots ...
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Michelob and Zoe Kravitz make big game debut
  • Super Bowl

Michelob and Zoe Kravitz make big game debut

By Colin Costello Feb 1, 2019
"We were inspired to create a pure moment because an organic beer like this is worthy of some goosebumps" Liz Taylor CCO, FCB Chicago Michelob ULTRA Pure Gold, t...
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Toyota changes the game in Super Bowl LIII commercial
  • Super Bowl

Toyota changes the game in Super Bowl LIII commercial

By Reel Chicago Feb 1, 2019
Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a...
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STORY captures magic in new GE spots by FCB
  • CREATIVE

STORY captures magic in new GE spots by FCB

By Reel Chicago Jan 30, 2019
Accommodating a talented cast with a light touch, director Ron Lazzeretti sets a stage for the action to flow naturally STORY director Ron Lazzeretti uses real-life ...
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3% Movement: brand purpose will win Super Bowl
  • Super Bowl

3% Movement: brand purpose will win Super Bowl

By Reel Chicago Jan 30, 2019
Together with Sprinklr, Twitter, and Papa John’s, the 3% Movement encourages fans to track purpose-driven campaigns by using the hashtag #3percentsb In its sixt...
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Hidden Valley’s campaign of love from mcgarrybowen
  • CREATIVE

Hidden Valley’s campaign of love from mcgarrybowen

By Reel Chicago Jan 25, 2019
360 campaign featured a level of irreverence that enticed Zach Braff to come on board as narrator and director Hidden Valley Ranch’s new campaign “You Either Love I...
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Watch Devour’s racy food porn Super Bowl spot
  • Super Bowl

Watch Devour’s racy food porn Super Bowl spot

By Colin Costello Jan 23, 2019
“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” Katy Marshall, Springboard The Reel Chicago team was not going to post an...
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Kristin Chenoweth unleashes the dogs for Avocados spot
  • Super Bowl

Kristin Chenoweth unleashes the dogs for Avocados spot

By Reel Chicago Jan 22, 2019
The actor pulls off some of the best four-legged humor this side of "Best in Show" in new Super Bowl teaser from Energy BBDO Energy BBDO unleashed a Super Bowl tea...
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Michael C. Hall goes to Broadway with Skittles
  • Super Bowl

Michael C. Hall goes to Broadway with Skittles

By Colin Costello Jan 21, 2019
Skittles Commercial: The Broadway Musical created by DDB Chicago has found its star in Michael C. Hall Skittles, which made a lot of Super Bowl noise last year with Fr...
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Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One
  • CREATIVE

Fast Horse enlists ‘SNL’ alum Cheri Oteri for Fiber One

By Colin Costello Jan 18, 2019
The Minneapolis agency and the versatile funnywoman help the snack maker encourage people who need more fiber in their diet According to "Food Navigator" for some co...
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Utopic elicits love for McDonald’s in two new spots
  • CREATIVE

Utopic elicits love for McDonald’s in two new spots

By Daniel Patton Jan 18, 2019
Great performances, top cinematography, and A-list director Morten Tyldum elevate the brand without mentioning a hamburger Utopic helped McDonald’s tell a pair...
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Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet
  • Super Bowl

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

By Colin Costello Jan 17, 2019
Goodby Silverstein creates an all-star ensemble to introduce new spicy nacho flavor during the Super Bowl According to PepsiCo's Doritos new Flamin' Hot Nachos, the Sup...
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AbelsonTaylor Launches Icons.Health channel
  • CREATIVE

AbelsonTaylor Launches Icons.Health channel

By Reel Chicago Jan 17, 2019
New venture features content that explores the intersection of healthcare and technology with innovators and entrepreneurs   What do Microsoft, Aetna, Twitter, ...
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Unltd helps CTA turn the red line into the ‘Blood Line’
  • Reel Ad of the Week

Unltd helps CTA turn the red line into the ‘Blood Line’

By Reel Chicago Jan 16, 2019
Non-profit Vitalant teams up with We Are Unlimited to help increase Chicago's blood supply Looks like We Are Unlimited will be doing just fine with a little less Mc...
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DDB and Skittles Broadway bound for Super Bowl
  • Super Bowl

DDB and Skittles Broadway bound for Super Bowl

By Colin Costello Jan 15, 2019
Chicago agency teams with colorful candy to create the first-ever commercial performed as a live Broadway musical Last year, DDB Chicago and Skittles made Super Bo...
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Energy BBDO helps Ocean Spray celebrate farmers
  • CREATIVE

Energy BBDO helps Ocean Spray celebrate farmers

By Colin Costello Jan 11, 2019
Chicago agency launches new "Act Tiny, Be Mighty" campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy ...
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