DDB helps State Farm get funny with celebs

2+

Terry Crews in “Hidden Talents”

Ken Jeong and
Terry Crews
share their
‘Hidden Talents’
in a new
campaign about
life insurance

State Farm’s Hidden Talents campaign — created by DDB and featuring actors Ken Jeong and Terry Crews — launched yesterday.

The campaign is inspired by the fact that that State Farm is just as much an expert on life insurance as they are on home and auto. In fact, State Farm received the J.D. Power award for the fifth year in a row for customer satisfaction in life insurance late last year.

Doctor Ken Jeong
Doctor Ken Jeong

In order to spread the good word to consumers, State Farm partnered with DDB to highlight this ‘hidden talent’ with the help of some familiar — and equally talented — faces.

State Farm’s Hidden Talents creative showcases the hidden talents of Ken Jeong and Terry Crews to demonstrate that the company that customers know and trust for home and auto is also the company that they can trust for life insurance.

The spots feature Jeong (who is an actual medical doctor) and Crews (who is a trained flutist) demonstrating their talents alongside real-life State Farm agents.

In one, Crews plays his flute (and throws in a trademark pec flex).

LET THEM SPEAK | STATE FARM COMMERCIAL FEATURING TERRY CREWS

 

In another Jeong examines an unusual X-Ray.

I’M IMPRESSED | STATE FARM COMMERCIAL FEATURING KEN JEONG

 

In both scenarios the State Farm agents explain that they, too, have a hidden talent when it comes to providing life insurance.

Hidden Talents comes to life in national broadcast, online video and social media. The broadcast spots will run across cable and network (FOX, NBC, CBS, ABC, CWN), and the social posts will live on Facebook and Instagram.

 
CREDITS
CLIENT: State Farm
   Assistant Vice President Marketing, David Quinn
   Marketing Director, Matt Coleman
   Marketing Manager, Becky Hill
   Marketing Analyst, Tammy White
   Marketing Analyst, Liza Hawkins
   Marketing Analyst, Ross Wheeler

CREATIVE AGENCY: DDB
   Chief Creative Officer, DDB North America: Ari Weiss
   Chief Creative Officer, DDB Chicago, John Maxham
   Chief Production Officer, DDB Chicago, Diane Jackson
   Executive Creative Director, Mel Routhier
   Creative Director – AD, Brian Culp
   Creative Director – CW, Katie Bero
   Executive Producer, Matt Blitz
   Executive Producer, Amy Turner
   Group Account Director, Ben Gladstone
   Account Director, Jake Lestan
   Account Supervisor, Amanda Ouellette
   Account Executive, Katie Murphy
   Strategist, Jesse Bayer

PRODUCTION COMPANY: Biscuit
   Director, Jeff Low
   Partner/Managing Director, Shawn Lacy
   Executive Producer, Jeff McDougall
   Head of Production, Mercedes Allen-Sarria/Rachel Glaub
   Producer, Grace Bodie

EDITORIAL: Arcade Edit LA
   Editor, Will Hasell
   Executive Producer, Crissy DeSimone
   Producer, Anna Butler
   Assistant, Josh Miller

AUDIO POST: 225 Studio
   Engineer, Nicholas Papaleo
   Producer, Cameron Aper

FINISH: MPC LA
   Flame Lead: Andre Arevalo
   Producer: Ciaran Birks
   Senior Producer: Karena Ajamian
   Executive Producer: Karen Anderson

TELECINI: Company 3
   Colorist, Sean Coleman
   Vice President/Short Film, Ashley McKin

TALENT: The Marketing Arm
   Managing Director: Matt Delzell
   Talent Director: Matt Fleming
   Account Director: Alex Duncan

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

2+
BackTalk