Kraft to cover babysitter bills this Mother’s Day

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Going out these days, even in an economy that is supposedly booming, is pretty pricey.

Consider going to a movie in LA, is now almost a $100 night if you choose the TCL Chinese Theater which asked for $30 a ticket for Avengers.

Now think about this – last Mother’s Day, 75% of moms received cards, 67% received flowers and 55% were taken out to eat. But according to a recent article from Care.com, one of the things a mother really wants most for Mother’s Day is alone time.

Moms want long brunches with “momosas”, kid-unfriendly restaurants, shop for clothes without having to take the kids into the dressing room, or simply sleep and look for Starbucks cups on Game of Thrones.

Kraft gets that, and, in this campaign from Leo Burnett, is covering for the babysitter costs on Mother’s Day so they can take some time off. Watch the :30-second spot below:

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“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood – temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio head of marketing for Kraft. “With Kraft ‘Mother’s Day Away’ we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”

Mothers across the US will be able to submit their Mother’s Day babysitter bills here. Happy Mother’s Day to all the great moms out there from Reel Chicago.

 
Credits
Client: Kraft

AGENCY: Leo Burnett Chicago
   COPYWRITER: Pete Lefebvre
   ART DIRECTOR: Ryan Stotts
   STRATEGIST: Efrain Bahena
   EXECUTIVE CREATIVE DIRECTOR: Jordan Doucette
   CHIEF CREATIVE OFFICER: Britt Nolan
   CREATIVE DIRECTOR: Meg Farquhar, Ryan Stotts, Pete Lefebvre
   ACCOUNT DIRECTOR: Megan Collins
   SENIOR PRODUCER: Britt Godsell
   CHIEF STRATEGY OFFICER: Emma Montgomery

PRODUCTION COMPANY: Tessa Films
   DIRECTOR: Aemilia Scott
   EXECUTIVE PRODUCER: Lisa Masseur
   PRODUCER: Holli McGinley
   DIRECTOR OF PHOTOGRAPHY: Drew Wehde

Source: Leo Burnett

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