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Category: CREATIVE

Kingsford slows things down in ‘Savor It’ campaign
  • CREATIVE

Kingsford slows things down in ‘Savor It’ campaign

By Reel Chicago Feb 16, 2026
In a culture built on speed, scrolling and split screens, Kingsford is asking people to take a breath. The charcoal brand’s new Savor It campaign, created with BBDO Chicag...
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Ortega declares “Now It’s a Fiesta” with major brand relaunch
  • CREATIVE

Ortega declares “Now It’s a Fiesta” with major brand relaunch

By Reel Chicago Feb 2, 2026
While Old El Paso has long dominated the space, Ortega is making a play to shake things up. The B&G Foods flagship brand remains the top-selling taco sauce in the country a...
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Clorox tackles everyday allergens with PURE campaign
  • CREATIVE

Clorox tackles everyday allergens with PURE campaign

By Reel Chicago Jan 30, 2026
Clorox is expanding its role in everyday home wellness with the launch of Clorox PURE Allergen Neutralizers, a new line of daily air and fabric sprays designed to neutralize co...
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Drew Barrymore x Orlando Bloom set sail again for MSC Cruises
  • CREATIVE

Drew Barrymore x Orlando Bloom set sail again for MSC Cruises

By Reel Chicago Jan 26, 2026
MSC Cruises is bringing back its transatlantic star power with a new round of commercials featuring Drew Barrymore and Orlando Bloom, continuing the brand’s “Let’s Holida...
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Landmark Credit Union extends ‘Banking Made Easy’ platform
  • CREATIVE

Landmark Credit Union extends ‘Banking Made Easy’ platform

By Reel Chicago Jan 22, 2026
New work from Cramer-Krasselt continues to push Landmark Credit Union away from traditional financial marketing and toward something far more human. Part of Landmark’s ong...
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Daisy recasts cottage cheese as modern-day essential
  • CREATIVE

Daisy recasts cottage cheese as modern-day essential

By Reel Chicago Jan 22, 2026
The latest campaign from Daisy Brand reframes cottage cheese as a contemporary, protein-packed staple, pairing everyday nutrition with moments of joy and connection. Created wi...
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Jeep pushes to deliver more value in new campaign
  • CREATIVE

Jeep pushes to deliver more value in new campaign

By Reel Chicago Jan 22, 2026
The Jeep brand is kicking off 2026 with a new marketing and advertising campaign titled Jeep Things, reinforcing the automaker’s recent price repositioning and its push to de...
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Babybel drops “Mini Wax Tracks” with Timbaland
  • CREATIVE

Babybel drops “Mini Wax Tracks” with Timbaland

By Reel Chicago Jan 21, 2026
Havas Chicago is helping Babybel turn its iconic red wax into a culture-forward music drop. The agency has released Mini Wax Tracks, a playful, product-rooted activation cr...
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FactSet turns AI on itself in Wall Street OOH campaign
  • CREATIVE

FactSet turns AI on itself in Wall Street OOH campaign

By Reel Chicago Jan 14, 2026
While most brands are racing to slap “AI-powered” on everything they touch, FactSet is zigging hard in the opposite direction. The global financial information provider has...
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DIYer Nick Offerman goes undercover for True Value
  • CREATIVE

DIYer Nick Offerman goes undercover for True Value

By Reel Chicago Jan 9, 2026
A new campaign from Laughlin Constable for True Value puts an undercover Nick Offerman (The Last of Us, Death By Lightning) at the center of a brand reset designed to meet mode...
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Leo Study finds America’s real crisis isn’t politics; it’s respect
  • CREATIVE

Leo Study finds America’s real crisis isn’t politics; it’s respect

By Reel Chicago Jan 5, 2026
A new study from Leo US suggests that what’s truly fracturing American society isn’t politics, economics, or ideology, but something far more personal: a growing lack of re...
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FCB claims top spot in One Club’s 2025 Global Creative Rankings
  • CREATIVE

FCB claims top spot in One Club’s 2025 Global Creative Rankings

By Reel Chicago Jan 3, 2026
As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative Ranking...
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National Guard turns high school gyms into virtual crisis zones
  • CREATIVE

National Guard turns high school gyms into virtual crisis zones

By Reel Chicago Nov 17, 2025
With recruiting tougher than ever and most teens unaware that the Army National Guard is the frontline force in disaster response, Team DDB and TMA decided to stop explaini...
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Chew 5 Gum turns TikTok fan reactions into animation
  • CREATIVE

Chew 5 Gum turns TikTok fan reactions into animation

By Reel Chicago Nov 5, 2025
Mars Wrigley and Energy BBDO are bringing a new kind of sensory overload to social media, and they’re letting TikTok fans lead the charge. The latest chapter in the brand...
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Tillamook ends the Great Grilled Cheese Debate
  • CREATIVE

Tillamook ends the Great Grilled Cheese Debate

By Reel Chicago Nov 4, 2025
After years of internet arguments over whether butter or mayonnaise makes the best grilled cheese, Tillamook has finally settled the debate. Partnering with Leo Chicago and All...
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Citi x American Airlines launch two travel campaigns
  • CREATIVE

Citi x American Airlines launch two travel campaigns

By Reel Chicago Nov 3, 2025
Citi has unveiled two new campaigns with long-time partner American Airlines, signaling the next phase in their deepened collaboration and marking Citi’s return to in-airport...
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Jimmy John’s x Demi Lovato make Pickle Season official
  • CREATIVE

Jimmy John’s x Demi Lovato make Pickle Season official

By Reel Chicago Nov 3, 2025
Taking the comeback to pop-culture levels, Champaign-based Jimmy John’s has teamed up with Demi Lovato, a self-proclaimed pickle lover who famously named her dog “Pickles,"...
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Messy characters marvel at the versatility of Viva
  • CREATIVE

Messy characters marvel at the versatility of Viva

By Reel Chicago Oct 30, 2025
Viva Paper Towels is reintroducing itself with a new campaign that brings everyday messes to life — literally. Developed by FCB, the “Feel What Viva Cloth Can Do” campaig...
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Animals share wild thoughts about new 2026 Jeep Grand Cherokee
  • CREATIVE

Animals share wild thoughts about new 2026 Jeep Grand Cherokee

By Reel Chicago Oct 30, 2025
Jeep is taking a walk —well, driving —on the wild side for its latest campaign. The legendary off-road brand has released “Wild Thoughts,” a social-first marketing push...
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Iliza Shlesinger gets dirty in Jeep Grand Wagoneer reveal
  • CREATIVE

Iliza Shlesinger gets dirty in Jeep Grand Wagoneer reveal

By Reel Chicago Oct 23, 2025
The Jeep brand is turning up the humor, and maybe a little blush, with a new social media reveal starring comedian Iliza Shlesinger for the 2026 Jeep Grand Wagoneer. In the ...
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