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Category: CREATIVE

Go Brewing skips Influencers for people who barely post
  • CREATIVE

Go Brewing skips Influencers for people who barely post

By Reel Chicago Oct 30, 2026
Go Brewing is looking for influencers. Just not the kind who actually influence online. The Naperville-based brewery has launched Cold Standard, a 45-calorie non-alcoholic A...
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Highdive marks 10 Years with Chicago artist Dwight White
  • CREATIVE

Highdive marks 10 Years with Chicago artist Dwight White

By Reel Chicago Oct 30, 2026
Highdive is celebrating its 10th anniversary with a work of art rooted in the Chicago creative community that helped shape the agency. The independent Chicago shop has commi...
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Home Run Inn turns up the Chicago Flavor in new campaign
  • CREATIVE

Home Run Inn turns up the Chicago Flavor in new campaign

By Reel Chicago Oct 23, 2026
Home Run Inn Pizza is taking its Chicago roots nationwide. The family-owned pizza brand has launched a new integrated campaign celebrating the tavern-to-table story behind its ...
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Moose Knuckles turns Chicago into a frozen “Urban Tundra”
  • CREATIVE

Moose Knuckles turns Chicago into a frozen “Urban Tundra”

By Reel Chicago Oct 16, 2026
Let's say something we all know already - Chicago knows winter. Yeah we know it all too well. Moose Knuckles is just making it fashion. The Canadian luxury outerwear brand i...
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Kettle & Fire goes full on caveman for first campaign
  • CREATIVE

Kettle & Fire goes full on caveman for first campaign

By Reel Chicago Oct 8, 2026
Wellness marketing can get complicated fast. Powders. Pills. Gadgets. Hacks. Protocols. Routines. Kettle & Fire and Chicago-based AOR Someoddpilot are taking the opposite a...
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Xero Shoes puts Isaiah Stewart everywhere at once
  • CREATIVE

Xero Shoes puts Isaiah Stewart everywhere at once

By Reel Chicago Oct 8, 2026
Chicago-based Someoddpilot is putting NBA big man Isaiah Stewart everywhere at once in a new campaign for Xero Shoes, using duplication to capture the Detroit forward’s relen...
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WeatherTech stages an intervention with woodland creatures
  • CREATIVE

WeatherTech stages an intervention with woodland creatures

By Reel Chicago Oct 7, 2026
Apparently, even the wildlife has had enough of distracted drivers. WeatherTech and Cramer-Krasselt (C-K) are heading into fall with “Friendly Intervention,” a new campaign...
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HomeGoods goes big with larger-than-life activation
  • CREATIVE

HomeGoods goes big with larger-than-life activation

By Reel Chicago Sep 22, 2026
HomeGoods took its “Never Shop the Same” platform quite literally, supersizing everyday home finds for a larger-than-life experiential activation in Chicago’s Pioneer Cou...
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Highdive helps Jeep declare ‘This Is Jeep Country’
  • CREATIVE

Highdive helps Jeep declare ‘This Is Jeep Country’

By Reel Chicago Sep 9, 2026
Chicago-based Highdive is helping Jeep celebrate 85 years of freedom, grit and adventure with a new national campaign declaring one simple idea: “This Is Jeep Country.” ...
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Havas Chicago puts The Laughing Cow on wheels
  • CREATIVE

Havas Chicago puts The Laughing Cow on wheels

By Reel Chicago Sep 8, 2026
The Laughing Cow spent the summer taking its signature cheese wedge on the road with The Wedgemobile, a traveling activation created by Havas Chicago. The oversized wedge-on...
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BarkleyOKRP puts families to the test for Lucid Motors
  • CREATIVE

BarkleyOKRP puts families to the test for Lucid Motors

By Reel Chicago Sep 8, 2026
Lucid Motors and BarkleyOKRP have launched a new global campaign for the Lucid Gravity that turns a familiar SUV advertising premise on its head. Instead of asking whether the ...
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C-K and ECHO bring Branch Yarderman back for ‘We Are Yarders’
  • CREATIVE

C-K and ECHO bring Branch Yarderman back for ‘We Are Yarders’

By Reel Chicago Sep 2, 2026
Cramer-Krasselt and ECHO are bringing back Branch Yarderman for a new round of spots under the brand’s “We Are Yarders” platform, once again turning the unwritten rules o...
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Cecily Strong makes mornings a little less terrible with Thomas’
  • CREATIVE

Cecily Strong makes mornings a little less terrible with Thomas’

By Reel Chicago Sep 1, 2026
Cecily Strong spent years owning late nights. Now Thomas’ is asking the Chicago-born comedian to do something considerably more frightening: become a morning person. Strong s...
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State Farm gets personal with football fans in new campaign
  • CREATIVE

State Farm gets personal with football fans in new campaign

By Reel Chicago Aug 28, 2026
State Farm is putting a more personal spin on football season. Created with Highdive, the insurer’s latest campaign uses a series of distinct football stories to show what pe...
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Rob Lowe fronts Accredited Debt Relief’s first national campaign
  • CREATIVE

Rob Lowe fronts Accredited Debt Relief’s first national campaign

By Reel Chicago Aug 13, 2026
Accredited Debt Relief is launching its first major national advertising campaign with Rob Lowe at the center and Academy Award-winning cinematographer and director Wally Pfist...
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QuikTrip celebrates the summer job in latest spot
  • CREATIVE

QuikTrip celebrates the summer job in latest spot

By Reel Chicago Aug 12, 2026
QuikTrip is continuing to savor the season with the fourth installment of its “Savor Summerhood” campaign, this time turning one of summer’s less glamorous traditions, th...
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Honest Kids gets brutally honest for back-to-school campaign
  • CREATIVE

Honest Kids gets brutally honest for back-to-school campaign

By Reel Chicago Aug 7, 2026
Honest Kids is heading back to school with a campaign built around one thing children rarely have trouble delivering: the unfiltered truth. The organic juice drink brand is lau...
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DoorDash campaign shows how dashing fits real life
  • CREATIVE

DoorDash campaign shows how dashing fits real life

By Reel Chicago Jul 20, 2026
DoorDash is doubling down on the flexibility of gig work in the latest installment of its successful "Your Door To More" recruitment campaign, created by Chicago agency Quality...
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QuikTrip welcomes World Cup fans with global OOH campaign
  • CREATIVE

QuikTrip welcomes World Cup fans with global OOH campaign

By Reel Chicago Jul 15, 2026
As millions of soccer fans travel to the U.S. for the FIFA World Cup, QuikTrip is extending its signature greeting far beyond the front door. The convenience retailer has la...
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Illinois students raise awareness of deadly radon gas
  • CREATIVE

Illinois students raise awareness of deadly radon gas

By Reel Chicago Jul 14, 2026
Illinois students are helping educate their communities about one of the state's most dangerous — and least visible — health hazards. Radon. The American Lung Associatio...
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