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Category: CREATIVE

C-K and ECHO bring Branch Yarderman back for ‘We Are Yarders’
  • CREATIVE

C-K and ECHO bring Branch Yarderman back for ‘We Are Yarders’

By Reel Chicago Sep 2, 2026
Cramer-Krasselt and ECHO are bringing back Branch Yarderman for a new round of spots under the brand’s “We Are Yarders” platform, once again turning the unwritten rules o...
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Cecily Strong makes mornings a little less terrible with Thomas’
  • CREATIVE

Cecily Strong makes mornings a little less terrible with Thomas’

By Reel Chicago Sep 1, 2026
Cecily Strong spent years owning late nights. Now Thomas’ is asking the Chicago-born comedian to do something considerably more frightening: become a morning person. Strong s...
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State Farm gets personal with football fans in new campaign
  • CREATIVE

State Farm gets personal with football fans in new campaign

By Reel Chicago Aug 28, 2026
State Farm is putting a more personal spin on football season. Created with Highdive, the insurer’s latest campaign uses a series of distinct football stories to show what pe...
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Rob Lowe fronts Accredited Debt Relief’s first national campaign
  • CREATIVE

Rob Lowe fronts Accredited Debt Relief’s first national campaign

By Reel Chicago Aug 13, 2026
Accredited Debt Relief is launching its first major national advertising campaign with Rob Lowe at the center and Academy Award-winning cinematographer and director Wally Pfist...
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QuikTrip celebrates the summer job in latest spot
  • CREATIVE

QuikTrip celebrates the summer job in latest spot

By Reel Chicago Aug 12, 2026
QuikTrip is continuing to savor the season with the fourth installment of its “Savor Summerhood” campaign, this time turning one of summer’s less glamorous traditions, th...
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Honest Kids gets brutally honest for back-to-school campaign
  • CREATIVE

Honest Kids gets brutally honest for back-to-school campaign

By Reel Chicago Aug 7, 2026
Honest Kids is heading back to school with a campaign built around one thing children rarely have trouble delivering: the unfiltered truth. The organic juice drink brand is lau...
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DoorDash campaign shows how dashing fits real life
  • CREATIVE

DoorDash campaign shows how dashing fits real life

By Reel Chicago Jul 20, 2026
DoorDash is doubling down on the flexibility of gig work in the latest installment of its successful "Your Door To More" recruitment campaign, created by Chicago agency Quality...
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QuikTrip welcomes World Cup fans with global OOH campaign
  • CREATIVE

QuikTrip welcomes World Cup fans with global OOH campaign

By Reel Chicago Jul 15, 2026
As millions of soccer fans travel to the U.S. for the FIFA World Cup, QuikTrip is extending its signature greeting far beyond the front door. The convenience retailer has la...
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Illinois students raise awareness of deadly radon gas
  • CREATIVE

Illinois students raise awareness of deadly radon gas

By Reel Chicago Jul 14, 2026
Illinois students are helping educate their communities about one of the state's most dangerous — and least visible — health hazards. Radon. The American Lung Associatio...
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Action Bronson and Minute Maid Spiked want you to sip slow
  • CREATIVE

Action Bronson and Minute Maid Spiked want you to sip slow

By Reel Chicago Jul 6, 2026
Minute Maid Spiked put a flavorful spin on responsible drinking this past Fourth of July, teaming with Action Bronson for a new spot that encourages people to slow down and sav...
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Bottle Rocket Media marks 15 years with stop motion campaign
  • CREATIVE

Bottle Rocket Media marks 15 years with stop motion campaign

By Reel Chicago Jun 24, 2026
Chicago’s Bottle Rocket Media is celebrating 15 years with a campaign that looks back at where the agency started and makes a clear statement about where storytelling is head...
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Orkin bets on next generation of bug scientists
  • CREATIVE

Orkin bets on next generation of bug scientists

By Reel Chicago Jun 17, 2026
Orkin is celebrating its 125th anniversary by looking 125 years into the future. The pest control brand has launched Orkin Insect 2151, a social-first science fair contest crea...
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Nathan’s Famous + Savannah Bananas = the dog  mitt
  • CREATIVE

Nathan’s Famous + Savannah Bananas = the dog mitt

By Reel Chicago Jun 16, 2026
Nathan’s Famous is bringing hot dogs to the trick-shot era. To celebrate the launch of its new 100% Grass-Fed Beef Franks, the iconic Coney Island brand teamed with Leo on a ...
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Miller Lite turns broken gifts into Father’s Day Fix-Packs
  • CREATIVE

Miller Lite turns broken gifts into Father’s Day Fix-Packs

By Reel Chicago Jun 10, 2026
This Father’s Day, Miller Lite is giving dads exactly what they secretly want: something broken. Created by Leo Chicago, the brand’s new limited-edition Fix-Pack campaign f...
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QuikTrip celebrates little moments of summer
  • CREATIVE

QuikTrip celebrates little moments of summer

By Reel Chicago Jun 8, 2026
QuikTrip is shifting the conversation away from transactions and toward emotion in a new summer campaign developed with Laughlin Constable, its creative and media AOR. Calle...
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EXTRA Gum wants us to lock in and focus with… Chewbert
  • CREATIVE

EXTRA Gum wants us to lock in and focus with… Chewbert

By Reel Chicago Jun 5, 2026
EXTRA Gum is looking to turn a familiar habit into a daily ritual with the launch of its new brand platform, "Chew Into It," and the debut of an animated character named Chewbe...
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Dove Men+Care turns stadium chant into World Cup rally
  • CREATIVE

Dove Men+Care turns stadium chant into World Cup rally

By Reel Chicago May 26, 2026
BBDO Chicago is helping Dove Men+Care tap directly into the emotional chaos of soccer fandom with a new FIFA World Cup 2026 campaign built around one simple truth: fans put the...
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Parkview Health wants to break healthcare advertising’s sameness problem
  • CREATIVE

Parkview Health wants to break healthcare advertising’s sameness problem

By Reel Chicago May 19, 2026
Healthcare advertising has a formula problem. Soft piano music. Slow-motion hugs. Generic promises about compassion. Smiling doctors walking through sunlit hallways like they...
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Jeep, Marvel team with Highdive for Captain America-themeed America250
  • CREATIVE

Jeep, Marvel team with Highdive for Captain America-themeed America250

By Reel Chicago May 14, 2026
Jeep is teaming up with Marvel and Highdive for a massive new America250 campaign built around two American icons born in 1941: the Jeep Wrangler and Captain America. Create...
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ALDI saddles up for latest ‘It’s an ALDI Thing’
  • CREATIVE

ALDI saddles up for latest ‘It’s an ALDI Thing’

By Reel Chicago May 12, 2026
Leo Chicago and ALDI are heading out West for the latest chapter of the retailer’s ongoing “It’s an ALDI Thing” platform, using cowboy wisdom and deadpan humor to celeb...
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