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Category: CREATIVE

Miller Lite x Livvy Dunne launch “Legendary Moments”
  • CREATIVE

Miller Lite x Livvy Dunne launch “Legendary Moments”

By Reel Chicago Apr 21, 2026
Miller Lite is tapping into real-life connections and a little cultural humor with its latest campaign, teaming up with Livvy Dunne for “Legendary Moments with Livvy.” T...
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Mars launches M&M’s Protect the Peanut campaign with BBDO Chicago
  • CREATIVE

Mars launches M&M’s Protect the Peanut campaign with BBDO Chicago

By Reel Chicago Apr 18, 2026
Mars is rolling out a new global campaign on April 7, Protect the Peanut, across M&M’S social channels. The campaign centers around a short documentary by BBDO Chicago t...
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Mars turns overthinking into ’80s power ballad
  • CREATIVE

Mars turns overthinking into ’80s power ballad

By Reel Chicago Apr 6, 2026
Mars is tapping into meme culture and borrowing nostalgia to reframe gum as a mental reset. Developed by BBDO Chicago, the latest work for OEFY, Mars Snacking’s gum portfolio...
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Instacart turns everyday grocery choices into musical moments
  • CREATIVE

Instacart turns everyday grocery choices into musical moments

By Reel Chicago Apr 6, 2026
Instacart is leaning further into personalization with a new campaign that transforms everyday shopping decisions into full-blown musical fantasies. Created by BBDO Chicago ...
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Old National Bank extends ‘Get Old’ campaign
  • CREATIVE

Old National Bank extends ‘Get Old’ campaign

By Reel Chicago Mar 14, 2026
Old National Bank continues to lean into its distinctive “Get Old” brand platform with a new round of advertising that playfully challenges perceptions of what it means t...
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Prevent Blindness launches “Best Eyes for Life” campaign
  • CREATIVE

Prevent Blindness launches “Best Eyes for Life” campaign

By Reel Chicago Mar 14, 2026
Prevent Blindness, the nation’s leading patient advocacy organization dedicated to protecting and preserving eye health, has launched a new national multimedia campaign title...
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Kerrygold taps BBDO for global St. Patrick’s Day campaign
  • CREATIVE

Kerrygold taps BBDO for global St. Patrick’s Day campaign

By Reel Chicago Mar 11, 2026
Kerrygold is celebrating St. Patrick’s Day with a new global campaign from BBDO Chicago that aims to bring audiences closer to authentic Irish food and tradition. Titled M...
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Kingsford slows things down in ‘Savor It’ campaign
  • CREATIVE

Kingsford slows things down in ‘Savor It’ campaign

By Reel Chicago Feb 16, 2026
In a culture built on speed, scrolling and split screens, Kingsford is asking people to take a breath. The charcoal brand’s new Savor It campaign, created with BBDO Chicag...
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Ortega declares “Now It’s a Fiesta” with major brand relaunch
  • CREATIVE

Ortega declares “Now It’s a Fiesta” with major brand relaunch

By Reel Chicago Feb 2, 2026
While Old El Paso has long dominated the space, Ortega is making a play to shake things up. The B&G Foods flagship brand remains the top-selling taco sauce in the country a...
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Clorox tackles everyday allergens with PURE campaign
  • CREATIVE

Clorox tackles everyday allergens with PURE campaign

By Reel Chicago Jan 30, 2026
Clorox is expanding its role in everyday home wellness with the launch of Clorox PURE Allergen Neutralizers, a new line of daily air and fabric sprays designed to neutralize co...
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Drew Barrymore x Orlando Bloom set sail again for MSC Cruises
  • CREATIVE

Drew Barrymore x Orlando Bloom set sail again for MSC Cruises

By Reel Chicago Jan 26, 2026
MSC Cruises is bringing back its transatlantic star power with a new round of commercials featuring Drew Barrymore and Orlando Bloom, continuing the brand’s “Let’s Holida...
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Landmark Credit Union extends ‘Banking Made Easy’ platform
  • CREATIVE

Landmark Credit Union extends ‘Banking Made Easy’ platform

By Reel Chicago Jan 22, 2026
New work from Cramer-Krasselt continues to push Landmark Credit Union away from traditional financial marketing and toward something far more human. Part of Landmark’s ong...
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Daisy recasts cottage cheese as modern-day essential
  • CREATIVE

Daisy recasts cottage cheese as modern-day essential

By Reel Chicago Jan 22, 2026
The latest campaign from Daisy Brand reframes cottage cheese as a contemporary, protein-packed staple, pairing everyday nutrition with moments of joy and connection. Created wi...
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Jeep pushes to deliver more value in new campaign
  • CREATIVE

Jeep pushes to deliver more value in new campaign

By Reel Chicago Jan 22, 2026
The Jeep brand is kicking off 2026 with a new marketing and advertising campaign titled Jeep Things, reinforcing the automaker’s recent price repositioning and its push to de...
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Babybel drops “Mini Wax Tracks” with Timbaland
  • CREATIVE

Babybel drops “Mini Wax Tracks” with Timbaland

By Reel Chicago Jan 21, 2026
Havas Chicago is helping Babybel turn its iconic red wax into a culture-forward music drop. The agency has released Mini Wax Tracks, a playful, product-rooted activation cr...
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FactSet turns AI on itself in Wall Street OOH campaign
  • CREATIVE

FactSet turns AI on itself in Wall Street OOH campaign

By Reel Chicago Jan 14, 2026
While most brands are racing to slap “AI-powered” on everything they touch, FactSet is zigging hard in the opposite direction. The global financial information provider has...
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DIYer Nick Offerman goes undercover for True Value
  • CREATIVE

DIYer Nick Offerman goes undercover for True Value

By Reel Chicago Jan 9, 2026
A new campaign from Laughlin Constable for True Value puts an undercover Nick Offerman (The Last of Us, Death By Lightning) at the center of a brand reset designed to meet mode...
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Leo Study finds America’s real crisis isn’t politics; it’s respect
  • CREATIVE

Leo Study finds America’s real crisis isn’t politics; it’s respect

By Reel Chicago Jan 5, 2026
A new study from Leo US suggests that what’s truly fracturing American society isn’t politics, economics, or ideology, but something far more personal: a growing lack of re...
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FCB claims top spot in One Club’s 2025 Global Creative Rankings
  • CREATIVE

FCB claims top spot in One Club’s 2025 Global Creative Rankings

By Reel Chicago Jan 3, 2026
As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative Ranking...
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National Guard turns high school gyms into virtual crisis zones
  • CREATIVE

National Guard turns high school gyms into virtual crisis zones

By Reel Chicago Nov 17, 2025
With recruiting tougher than ever and most teens unaware that the Army National Guard is the frontline force in disaster response, Team DDB and TMA decided to stop explaini...
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