ADVERTISING Archives · Reel Chicago News

Reel Ad of the Week

Jane Lynch gets a playday in new LEGO campaign

By Reel Chicago Sep 26, 2023

The LEGO Group has released its new Play Is Your Superpower campaign featuring the brand’s first-ever fully playable brand film, which celebrates the heroes that can emerge i...

NEW WORK

Grubhub enlists Snoop Dogg to deliver new campaign

By Reel Chicago Sep 26, 2023

Today, Grubhub, one of the leading food-ordering and delivery platforms in the United States, is launching its new marketing platform, "Did Somebody Say." This brand platform i...

AWARDS

Quirks Media awards Shapiro+Raj

Sep 25, 2023

Shapiro+Raj, the largest independent minority-owned Future-Forward Insights Consultancy in North America, has received the prestigious honor of being named the 2023 MREF Philan...

REEL BUSINESS

Hot Dog! Oscar Mayer’s Frankmobile changes name back to Wienermobile

By Reel Chicago Sep 21, 2023

Oscar Mayer's famous hot dog-themed vehicle, which briefly underwent a rebranding as the "Frankmobile" this summer to promote their all-beef frankfurters, is now returning to i...

NEW WORK

Allstate continues to be in good hands with W+K

By Reel Chicago Sep 21, 2023

The insurance industry is facing unprecedented challenges, from rising costs and climate change to attracting a new generation of customers who may approach insurance different...

REEL BUSINESS

Playboy unfolds new vodka brand Play Hard

By Reel Chicago Sep 21, 2023

If you are an art lover and a vodka drinker, this is your jam. Playboy Spirits has announced the highly anticipated release of Play Hard, a premium line of vodka seltzers. ...

NEW WORK

Nick Offerman gets dirty for Regenerative Agriculture

By Reel Chicago Sep 20, 2023

Actor, author, and woodworker Nick Offerman has taken on an unconventional role to support regenerative agriculture. The "Face Plant" campaign, conceived by Incredible Beas...

Super Bowl

Coors Light to return to the Super Bowl

By Reel Chicago Sep 19, 2023

Molson Coors has announced Coors Light's return to the Super Bowl commercial lineup for the 2024 game, marking its second consecutive appearance in the prestigious event. T...

Reel Ad of the Week

Bear Naked Granola partners with Burnett for nude-friendly hikes

By Reel Chicago Sep 19, 2023

How did we miss this? July 14th was National Nude Day in the United States and Bear Naked Granola, in collaboration with Leo Burnett Chicago and Gaia GPS from Outside, int...

NEW WORK

For Bimbo Bakeries’ campaign DDB turns to the GOATS – Grandmas

By Reel Chicago Sep 19, 2023

DDB Chicago has cooked up a daring campaign for Bimbo Bakeries' bread brands, Arnold, Brownberry, and Oroweat Breads. This fresh and innovative campaign, titled 'Baked the Righ...

AWARDS

DDB Chicago is Gerety 2023 Global Agency of the Year

By Reel Chicago Sep 19, 2023

In the world of advertising, recognition for outstanding creativity is a highly coveted accolade. This year, DDB Chicago has emerged as the Gerety 2023 Global Agency of the Yea...

REEL BUSINESS

Laughing Cow unveils Laughing Contract Sweepstakes

By Reel Chicago Sep 19, 2023

The Laughing Cow is ushering in the fall season with a fresh twist on their iconic branding. This autumn, consumers can expect to see vibrant, limited-edition packaging that dr...

NEW WORK

J.J. Watt has 99 problems, but Miller Lite ain’t one

By Reel Chicago Sep 15, 2023

Miller Lite is adding some extra kick to this football season with a dynamic multi-year partnership featuring former Houston Texan Defensive End and sports broadcaster, J.J. Wa...

NEW WORK

Havas creates funeral home in lobby to promote suicide prevention

Sep 14, 2023

Every 11 minutes, a life is tragically lost to suicide in the United States. Havas Chicago, a creative ad agency, has taken a unique and thought-provoking approach to draw atte...

REEL BUSINESS

Harbor acquires London-based CHEAT for color-grading

By Reel Chicago Sep 14, 2023

Harbor has made a strategic move to strengthen its position in London by acquiring CHEAT, a premium color and finishing studio. This acquisition enhances Harbor's offerings...

NEW WORK

Street artists transform Chicago for Bulleit

By Reel Chicago Sep 14, 2023

In a groundbreaking move that melds Chicago's vibrant arts scene with a touch of frontier spirit, Bulleit Frontier Whiskey has unveiled a striking billboard campaign that harmo...

Reel Ad of the Week

Puma celebrates 50 years of Hip-Hop

By Reel Chicago Sep 13, 2023

Directing duo LOBOS, represented by LA-based Easy Mondays, has partnered with Puma and Burrell to create a spot celebrating the 50th anniversary of hip-hop. This anthem for the...

REEL BUSINESS

Heinz Ketchup and Lick paint Chicago red

By Reel Chicago Sep 12, 2023

Love ketchup? Love ketchup enough to paint your walls with the tasty color? Heinz and Lick think you will. Heinz Tomato Ketchup enthusiasts now have the opportunity to bring...

REEL BUSINESS

Cubs sign multi-year partnership with U.S. Virgin Islands

By Reel Chicago Sep 12, 2023

The U.S. Virgin Islands Department of Tourism has announced an exciting expansion of its sports collaborations through a multi-year partnership with the Chicago Cubs. The team ...

NEW WORK

Royal Canin partners with Uber Pet for “Take Your Cat to the Vet”

By Reel Chicago Sep 11, 2023

In a bid to support their annual "Take Your Cat to the Vet" campaign, Royal Canin U.S., a division of Mars, Incorporated and a leader in pet health nutrition, has teamed up wit...