POV Archives

Sports fans: Where have they gone?

By Matt Burr, BTP Unite May 27, 2021

Much has been made of the break in professional sports between March 11th, when the Utah Jazz’s Rudy Gobert tested positive for COVID-19 and the sports world began its shutdo...

Imagine living in a world without a superhero

By Jim Glover Aug 31, 2020

Although most of us know that Chadwick Boseman, who died Friday night at the young age of 43 due to aggressive Colon Cancer, only played Black Panther in a movie, for most of u...

Melody Smith sets up Go Fund Me for breast cancer

By Colin Costello Jun 17, 2019

One of the great aspects about writing for Reel Chicago, and quite frankly sets us apart from other publications, is our ability to really dive into our own advertising, film, T...

An open letter to Jussie Smollett

By Colin Costello Feb 23, 2019

Disclaimer: The viewpoints expressed by the author do not necessarily reflect the opinions, viewpoints and official policies of Reel Chicago and Reel 360 Dear Jus...

No host. No “obvi” winner. Here are our Oscar picks!

By Colin Costello Feb 23, 2019

Awards season finally comes to a curious, confounding and sometimes confusing end this Sunday when the Oscars announce their winners at the Dolby Theater. This year, there i...

To the Reel staff from our publisher on Labor Day

By Barbara Roche Sep 3, 2018

Publisher, Barbara Roche gives a heartfelt thank you to the crew at Reel Chicago and Reel 360 Thank you to the crew at Reel Chicago and Reel 360, on Labor Day - and eve...

Reverse-engineering creative so it will seem scientific

By Steffan Postaer Aug 31, 2018

Every agency I ever worked at romanticized their data… a lot. —Steffan Postaer One of the things I’ve come to disdain about our business is how damn serious we...

Bogusky and me: a deep conversation by the shallow end

By Steffan Postaer Aug 6, 2018

Making work, really good work, was more important than drinking champagne and toasting about it Some years ago, I had the pleasure of conversing with Alex Bogusky bef...

A tale of two ecosystems: reef tank and ad agency

By Steffan Postaer Jul 27, 2018

The biological hierarchies of a reef ecosystem share much in common with the social intricacies of an ad agency I maintain a 180-gallon reef aquarium in my home. Try to...

Creative athletes remain relevant and stay in the game

By Steffan Postaer Jul 19, 2018

If a creative director isn’t banging away on every other brief at the agency, he or she begins the not-very-slow fade into irrelevance. My last post was about �...

Creative philosophy is all about passion, responsibility

By Steffan Postaer Jul 11, 2018

It all comes down to the brain - creativity done well is a balance between passion and responsibility “With great passion comes great responsibility.” Recentl...

Save the Farms: Adland creativity epidemic

By Steffan Postaer Jul 2, 2018

Adland agencies moving at the speed of business isn’t justification for creating a sweatshop Many farms in Adland are still fruitful places for creativity to...

Thoughts on Annapolis

By Barbara Roche Jun 29, 2018

Reel Chicago Publisher Barbara Roche reflects on the tragedy in Maryland As the publisher of Reel360.com, I feel moved to comment on yesterday’s tragedy...

Debating 101: brilliant lessons for a future in Adland

By Steffan Postaer Jun 4, 2018

Arguing for the other side in a college debating class was a valuable and infuriating way to prepare for a career in advertising The other night I got to thi...

Why are so many clients (still) afraid of new creative?

By Steffan Postaer May 25, 2018

After months of revisions, concepts either die in meetings or become compromised to a state of impotence Those of us in the creative department have asked the ques...

The Obama’s Netflix deal is great news for viewers

By Daniel Patton May 22, 2018

"President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix" Twitter, 9:00 AM - 21 May 2018 Accordi...

Have slick talkers turned Adland into their bitch?

By Steffan Postaer May 15, 2018

Award-winning ECD Steffan Postaer laments the pandemic of verbal diarrhea in the advertising industry Recently, I read an essay from an anonymous copywriter ...

Network interference: a necessary evil in Adland

By Steffan Postaer May 7, 2018

"Much of The Simpsons success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…” — John O...

Is it a creative department or “Romper Room”?

By Steffan Postaer May 2, 2018

Award-winning ECD Steffan Postaer explains how to connect with the inner-fantastic A while back, a guest writer on AdAge, Lauren Warner, took some heat for an essay she wrote...

Today’s Festival Of Hypocrisy

By Bob Hoffman Apr 17, 2018

The following essay originally appeared in Bob Hoffman’s blog, "The Ad Contrarian." Grab some popcorn and a nice comfy chair and get ready for a three-ring clown show. T...

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