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Category: ADVERTISING

Daily Planet destroys tech in hilarious brewery spot
  • CREATIVE

Daily Planet destroys tech in hilarious brewery spot

By Joey Filer Aug 2, 2018
With a slapstick amount of destruction, the short proves that having a delicious beer with friends is a truly cherished moment.   Daily Planet Ltd. created a he...
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“The Musician” harmonizes a touching Chicago tale
  • CREATIVE

“The Musician” harmonizes a touching Chicago tale

By Daniel Patton Aug 2, 2018
Mark Schimmel combines beautiful visuals with conflict, resolution music, and performance in hard-to-shoot action sequences throughout the city Chicago filmmaker Ma...
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Pearle Vision uses Billie Jean King to inspire
  • Reel Ad of the Week

Pearle Vision uses Billie Jean King to inspire

By Colin Costello Jul 31, 2018
The latest in the “Small Moments” campaign from Energy BBDO breaks from promotional-driven spots in the vision category to capture genuine moments   I g...
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Laughlin Constable launches new Fleet Farm campaign
  • CREATIVE

Laughlin Constable launches new Fleet Farm campaign

By Colin Costello Jul 31, 2018
Award-winning shop adds year-round “Always Fleet Farm Season” boast in new campaign for the Midwest retailer   Milwaukee-based Laughlin Constable has dro...
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Cossette brings Yukon’s Midnight Sun to Vancouver
  • CREATIVE

Cossette brings Yukon’s Midnight Sun to Vancouver

From Cossette Jul 24, 2018
Working with Astral Media and Yukon Tourism, the Canadian agency is posting live images from Dawson City onto digital billboards 2,000 miles away   Integra...
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Havas launches elegant new campaign for Moen
  • CREATIVE

Havas launches elegant new campaign for Moen

By Colin Costello Jul 19, 2018
  Moen celebrates how water designs our life with four product-focused spots     And you thought Havas only did amazing installations. The Chicago a...
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Madalinski’s “Two in the Bush” premieres at LA Outfest
  • CREATIVE

Madalinski’s “Two in the Bush” premieres at LA Outfest

By Joey Filer Jul 11, 2018
"Just because you haven't read this in a book, or seen it in a movie to tell you it's right, doesn't mean it's wrong. Only you know what's right for you."   Di...
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Work that caught our eye week of 7/9
  • CREATIVE

Work that caught our eye week of 7/9

Colin Costello Jul 11, 2018
A summertime collection of spots and trailers that recently caught staff writer Colin Costello's eye.   There is a thrilling amount of commercial and film prod...
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Calabash helps Airstream launch new Nest trailer
  • CREATIVE

Calabash helps Airstream launch new Nest trailer

From Right Word Media Jun 29, 2018
A clever multifaceted initiative features original animated hummingbird characters Gigi And Dave   (Chicago — 29 June 2018) Airstream has been making its in...
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Leffel of Big Spoon stirs up milk with DFA spot
  • CREATIVE

Leffel of Big Spoon stirs up milk with DFA spot

By Joey Filer Jun 29, 2018
Leffel and crew filmed the activation on World Milk Day, handed the footage to Cutters for editing, and pushed out the video almost immediately.   Recently,...
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Highdive weaves stories of concert goers for Jeep
  • CREATIVE

Highdive weaves stories of concert goers for Jeep

By Colin Costello Jun 28, 2018
Jeep drivers and passengers are met with impromptu adventures revolving around the same live OneRepublic show       Gaaaaah! Sorry, that was my inner fan...
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Daily Planet helps Lurie Hospital keep a promise
  • CREATIVE

Daily Planet helps Lurie Hospital keep a promise

By Daniel Patton Jun 28, 2018
“We didn’t want it to be too over the top," says Director Michael Gabriele. "We wanted it to feel real and relatable.” Daily Planet Ltd. transformed stories ...
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Allstate, Serena Williams fight domestic abuse
  • CREATIVE

Allstate, Serena Williams fight domestic abuse

By Colin Costello Jun 26, 2018
"I am proud to use my voice and influence to bring more awareness to financial abuse" Serena Williams   What if we could share murals of domestic and financia...
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Escape Pod takes EGO string trimmer to new heights
  • Reel Ad of the Week

Escape Pod takes EGO string trimmer to new heights

By Colin Costello Jun 20, 2018
The "Skywinder" campaign shows how easy it is to load EGO’s new string trimmer while skydiving at 29,000 feet Note to Tom Cruise: Please understand that Vinny Wa...
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Digital Kitchen brings ‘Westworld’ to Chicago AT&T stores
  • CREATIVE

Digital Kitchen brings ‘Westworld’ to Chicago AT&T stores

By Colin Costello Jun 15, 2018
Fans get close to the action in Chicago, San Francisco, and Boston “Everything in this world is magic, except for the magician.” Dr. Ford The line uttered by An...
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CRC’s Mark Ruff records a career high on “Soul Sessions”
  • CREATIVE

CRC’s Mark Ruff records a career high on “Soul Sessions”

By Daniel Patton Jun 13, 2018
“I’ve always been fascinated by the sound in dreams,” says Mark Ruff. “It can change from one to another, and when you wake up, it’s the sound in the room...
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Gatorade releases animated film about Lionel Messi
  • CREATIVE

Gatorade releases animated film about Lionel Messi

By Colin Costello Jun 13, 2018
So Chicago-based Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that's not a bad thing. In fact, in the new emotionally packed animated ...
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Team Companies history in a groovy video by Flavor
  • CREATIVE

Team Companies history in a groovy video by Flavor

By Daniel Patton Jun 13, 2018
"In an industry driven by creative, how do you tell the story of the business behind that?" Mark Egmon, VP Marketing, the Team Companies   A new branded video...
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Energy BBDO gets  ‘Incredible’ with American Egg Board
  • CREATIVE

Energy BBDO gets ‘Incredible’ with American Egg Board

By Colin Costello Jun 8, 2018
Reviews are beginning to pour in for Disney / Pixar’s all-new "Incredibles 2" and the film looks to be... an incredible hit!   As covered in "Reel Chicago...
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Freak Yeah! Jimmy John’s has  gotten like, freaky fast
  • Reel Ad of the Week

Freak Yeah! Jimmy John’s has gotten like, freaky fast

By Colin Costello Jun 6, 2018
One of America’s fastest growing fast-food chains, Champaign, IL-based Jimmy John’s has launched an exciting new advertising campaign nationwide. Long known for making ...
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