Kool-Aid Man Krashes epic video premiere

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Kool-Aid man breaks a wall down

Kool-Aid man breaks a wall down

mcgarrybowen
helps legendary
spokes-pitcher
break through
a giant wall
of ice and snow
in new video

As the world prepares for the epic final showdown of fire and ice, Kool-Aid Man is preparing for an epic showdown of his own — with a giant wall made of ice and snow.

A video of the legendary spokes-pitcher breaking the ice has been scoring likes since posting on Twitter yesterday. Created by Chicago advertising agency mcgarrybowen — along with Cutters and Flavor handling post-production and Another Country on sound — the 30-second, wall-shattering piece has generated more than 100K views in less than 24 hours.

 
KOOL-AID #FORTHEFIRE | #FORTHEICE

 

The tweet containing the new Kool-Aid man video includes a call-to-action that urges viewers to make a choice: #ForTheIce or #ForTheFire. But why?

“There are few things Kool-Aid Man loves more than a good krash, especially when it comes to the biggest, iciest wall of them all,” says Rachel Drof, Marketing Director, Beverages, Kraft Heinz. “With the whole world watching, he just couldn’t resist the opportunity to bring some unexpected fun to people’s viewing experience.”

In the epic video, Kool-Aid Man is bringing down the most remarkable wall on TV.

To learn more about Kool-Aid Man’s latest krash, fans can follow the brand on Twitter, Instagram, and Facebook. For more general information about the brand, visit www.koolaid.com.

 
CREDITS
Client: Kraft Heinz
   Vikramjeet Singh: Vice President, Marketing – US Beverages, Snacks and Desserts
   Rachel Drof: Director of Brand Build – Kids Refreshment Beverages
   Eileen Suh: Associate Brand Marketing Manager – Kool-Aid Equity and Innovation
   Maya McDonald: Social Media Manager

Creative Agency: mcgarrybowen Chicago
   Tom Smith: Group Managing Director
   EB Jackson: Account Director
   Lucy Bahler: Account Executive
   Kurt Fries: Chief Creative Officer
   Dave Reger: Executive Creative Director
   Michael Straznickas: Executive Creative Director
   Courtney Coha: Senior Art Director
   Eric Russell: Senior Copywriter
   Zulema Orozco: Design Director
   Dee Duncan: Senior Designer
   Shawna Ross: Executive Director, Strategy
   Kevin Kovanich: Director, Strategy
   Ann McCallum: Associate Strategist, Strategy
   Steve Ross: Director of Content Production
   Sara Martin: Producer, Content
   Joann Baker: Director, Business Affairs
   Alica Townsend: Senior Business Manager
   Kate Kubaryk: Music Production Manager
   Libby Carlson: Senior Music Producer

Post Production: Cutters Chicago
   Chris Claeys: Editor
   Jackie Cohen: Assistant Editor
   Natalie Stone: Cutters Producer

Post Production: Flavor Chicago
   Brian Higgins: Creative Director and Finish Artist
   Brad Backofen: Lead CG Artist
   Christina Yiallouris: Flavor Producer

Audio: Another Country
   Dave Gerbosi: Audio Engineer

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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