mcgarrybowen
helps legendary
spokes-pitcher
break through
a giant wall
of ice and snow
in new video
As the world prepares for the epic final showdown of fire and ice, Kool-Aid Man is preparing for an epic showdown of his own — with a giant wall made of ice and snow.
A video of the legendary spokes-pitcher breaking the ice has been scoring likes since posting on Twitter yesterday. Created by Chicago advertising agency mcgarrybowen — along with Cutters and Flavor handling post-production and Another Country on sound — the 30-second, wall-shattering piece has generated more than 100K views in less than 24 hours.
KOOL-AID #FORTHEFIRE | #FORTHEICE
The tweet containing the new Kool-Aid man video includes a call-to-action that urges viewers to make a choice: #ForTheIce or #ForTheFire. But why?
“There are few things Kool-Aid Man loves more than a good krash, especially when it comes to the biggest, iciest wall of them all,” says Rachel Drof, Marketing Director, Beverages, Kraft Heinz. “With the whole world watching, he just couldn’t resist the opportunity to bring some unexpected fun to people’s viewing experience.”
In the epic video, Kool-Aid Man is bringing down the most remarkable wall on TV.
To learn more about Kool-Aid Man’s latest krash, fans can follow the brand on Twitter, Instagram, and Facebook. For more general information about the brand, visit www.koolaid.com.
CREDITS
Client: Kraft Heinz
Vikramjeet Singh: Vice President, Marketing – US Beverages, Snacks and Desserts
Rachel Drof: Director of Brand Build – Kids Refreshment Beverages
Eileen Suh: Associate Brand Marketing Manager – Kool-Aid Equity and Innovation
Maya McDonald: Social Media Manager
Creative Agency: mcgarrybowen Chicago
Tom Smith: Group Managing Director
EB Jackson: Account Director
Lucy Bahler: Account Executive
Kurt Fries: Chief Creative Officer
Dave Reger: Executive Creative Director
Michael Straznickas: Executive Creative Director
Courtney Coha: Senior Art Director
Eric Russell: Senior Copywriter
Zulema Orozco: Design Director
Dee Duncan: Senior Designer
Shawna Ross: Executive Director, Strategy
Kevin Kovanich: Director, Strategy
Ann McCallum: Associate Strategist, Strategy
Steve Ross: Director of Content Production
Sara Martin: Producer, Content
Joann Baker: Director, Business Affairs
Alica Townsend: Senior Business Manager
Kate Kubaryk: Music Production Manager
Libby Carlson: Senior Music Producer
Post Production: Cutters Chicago
Chris Claeys: Editor
Jackie Cohen: Assistant Editor
Natalie Stone: Cutters Producer
Post Production: Flavor Chicago
Brian Higgins: Creative Director and Finish Artist
Brad Backofen: Lead CG Artist
Christina Yiallouris: Flavor Producer
Audio: Another Country
Dave Gerbosi: Audio Engineer
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
