The American Egg Board has cooked up the biggest food discovery since the breakfast egg.
Say good evening to… The Dinner Egg!
A new mockumentary, created by AOR Energy BBDO, explains the discovery and origin of the new food.
Supply and Demand’s Amy Nicholson, takes a Christopher Guest and Eugene Levy type of approach in making sense (or senselessness) out of the ridiculous notion of chickens laying eggs at night.
Using farmer and grocery store owner “testimonials,” the director introduces us to egg farmers around the country who have started noticing their hens laying eggs at night. This has grown into the phenomenon called the Dinner Egg. Watch the very LOL video below:
ALSO READ: Extra Gum helps an unlikely friendship form
According to Energy BBDO, the inspiration for the “documentary”, titled “Nightshifters: The Dinner Eggs Phenomenon,” comes from a study done by Russell Research. They found that 80 percent of Americans struggle to think about eggs served in any occasion other than breakfast.
The Dinner Egg campaign disrupts the notion that eggs are only for breakfast and highlights the versatility of one of the most delicious, nutritious and easy to prepare sources of protein available. Dinner Eggs are flipping people’s ideas about eggs, literally and figuratively, in this new film.
Think I’m going to make an frittata for dinner.
Client: American Egg Board
Agency: Energy BBDO
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Josh Gross, Pedro Pérez
Creative Director: Dan McCormack, Fernando Passos, Jon Leachman
Art Director: Nick Sesto, Daniel Pujol, Chris George
Copywriter: Mark Price, Matt Kane, Paul Carpenter
Client Service Director: Liz Gruszkievicz
Account Director: Abby Bridgeo Muti
Account Executive: Gabrielle Belavsky, Anna Axley
Group Strategy Director: Ludwig Ortiz
Integration Strategist: Brigid Slattery
Head of Integrated Production: John Pratt
Producer: Danielle Keenan
Project Manager: Gabrielle Granados
Production Company: Supply and Demand, LA
Executive Producer: Tim Case
Line Producer: Steve Ross
Director: Amy Nicholson
Director of Photography: Tom Suhrstedt
Editorial Company: Flare Chicago
Senior Editor: Casey Cobler
Audio Engineer: Steve Aguilar
Post Producer: Samantha Vaupel
Senior Post Producer: Jenny McDonald
Colorist: Maria Carretero, Framestore Chicago
Source: Energy BBDO
Contact Colin Costello at firstname.lastname@example.org.