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Tag: advertising news

BarkleyOKRP launches MissionOne Media 
  • REEL BUSINESS

BarkleyOKRP launches MissionOne Media 

By Reel Chicago Mar 13, 2025
BarkleyOKRP is expanding its 'Big Indie' model with the launch of a new brand called MissionOne Media. With over $1.1 billion in billings and 200 employees, MissionOne will be...
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SCC injects fun into banking in Old National Bank campaign
  • NEW WORK

SCC injects fun into banking in Old National Bank campaign

By Reel Chicago Mar 12, 2025
Banking ads aren’t exactly known for their comedy chops, but Schafer Condon Carter (SCC) is changing that with a sharp and witty new campaign for Old National Bank (ONB). The...
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State Farm’s ‘Batman vs. Bateman’ delivers the Gotham showdown we didn’t know we needed
  • Reel Ad of the Week

State Farm’s ‘Batman vs. Bateman’ delivers the Gotham showdown we didn’t know we needed

By The Geek Mar 12, 2025
Consider me blown away. I'm grinning as if the Joker just doused me in Joker Toxin. With director Matt Reeves taking forever to give us The Batman II, we will now have to sett...
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Laughlin Constable named Creative Agency AOR for Bronx Zoo and New York Aquarium
  • ACCOUNT WINS

Laughlin Constable named Creative Agency AOR for Bronx Zoo and New York Aquarium

By Reel Chicago Mar 11, 2025
The Bronx Zoo and New York Aquarium have found a new creative partner in Laughlin Constable. The independent full-service agency has been named the creative agency of record fo...
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Clear Channel Outdoor names Eric Hamme as Chicago Market President
  • REEL MOVES

Clear Channel Outdoor names Eric Hamme as Chicago Market President

By Reel Chicago Mar 10, 2025
Clear Channel Outdoor Americas (CCOA) has announced the appointment of Eric Hamme as President of its Chicago market, marking a significant move for the out-of-home (OOH) adver...
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VSA partners strengthens women-led leadership
  • REEL MOVES

VSA partners strengthens women-led leadership

By Reel Chicago Mar 10, 2025
VSA Partners, the renowned strategy and creative agency, has announced the promotion of three key executives, further solidifying its women-led leadership team. YanYan Zhang an...
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Oh Gods! Calabash brings Medusa and Poseidon to life in Greek Gods Yogurt campaign
  • POST

Oh Gods! Calabash brings Medusa and Poseidon to life in Greek Gods Yogurt campaign

By Reel Chicago Mar 6, 2025
What could tempt Poseidon to trade his mighty trident for a spoon or give Medusa a rare good hair day? Greek Gods Yogurt, of course. That’s the playful premise behind a new t...
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Daaamp! DampRid’s new campaign puts fun spin on musty odors
  • NEW WORK

Daaamp! DampRid’s new campaign puts fun spin on musty odors

By Reel Chicago Mar 6, 2025
If you've ever walked into a closet, basement, or laundry room and been hit with that unmistakable musty smell, you might find yourself echoing a new catchphrase: "Daaamp!" Tha...
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Nordic Naturals launches national campaign for Omega-3 Awareness
  • NEW WORK

Nordic Naturals launches national campaign for Omega-3 Awareness

By Reel Chicago Mar 4, 2025
March 3rd marked Global Omega-3 Day, an initiative launched in 2021 by the Global Organization for EPA and DHA Omega-3s (GOED) to raise awareness about the critical role omega-...
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DDB and Orkin launch Chewed Art campaign
  • NEW WORK

DDB and Orkin launch Chewed Art campaign

By Reel Chicago Feb 21, 2025
Orkin Pest Control, regarded as one of the top pest control companies in the industry, is collaborating with DDB Chicago, to creatively raise awareness about termite protection...
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Reel Black List celebrates Elena Robinson, Head of Production
  • THE REEL BLACK LIST

Reel Black List celebrates Elena Robinson, Head of Production

By Elena Robinson Feb 20, 2025
Editors Note: Reel Chicago’s The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film,...
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Black History Month project from Putney and BarkleyOKRP
  • Black History Month

Black History Month project from Putney and BarkleyOKRP

By Reel Chicago Feb 14, 2025
The finding that only 36% of Black-owned businesses have physical stores, led Putney, the Black-owned agency within independent BarkleyOKRP, to create digital storefronts for ...
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Motion promotes Erica Harouff to VP, Head of Account Services
  • REEL MOVES

Motion promotes Erica Harouff to VP, Head of Account Services

By Reel Chicago Feb 13, 2025
Motion, a Chicago-based woman-owned, full-service integrated marketing communications agency, announces the promotion of Erica Harouff to Vice President, Head of Account Servic...
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ECD Terrence Burrell picks his top Super Bowl spots
  • Super Bowl

ECD Terrence Burrell picks his top Super Bowl spots

By Terrence Burrell Feb 10, 2025
Flying saucers, mustaches, and eyebrows. Oh my! Super Bowl LIX didn’t hold back on thecelebrities, the spectacle, and borrowed interest. I was mostly underwhelmed by many of ...
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GoDaddy Airo speeds into the Super Bowl with Walton Goggins
  • Super Bowl

GoDaddy Airo speeds into the Super Bowl with Walton Goggins

By Reel Chicago Feb 9, 2025
After an eight-year hiatus, GoDaddy is making a grand return to Super Bowl advertising with a 30-second spot featuring Walton Goggins—but this time, the focus isn’t on shoc...
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Lay’s, Taika Waititi brings heartfelt storytelling to Super Bowl
  • Super Bowl

Lay’s, Taika Waititi brings heartfelt storytelling to Super Bowl

By Reel Chicago Feb 6, 2025
Lay’s is making a grand return to the Super Bowl, and this time, it’s with the cinematic touch of Academy Award-winning director Taika Waititi. Known for his ability to ble...
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Coors Light embraces the sloth life for the Big Game
  • Super Bowl

Coors Light embraces the sloth life for the Big Game

By Reel Chicago Feb 5, 2025
As football fans (Go Birds!) brace for the inevitable post-Super Bowl slump, Coors Light is here to remind everyone that slowing down can be a good thing. The brand’s 2025 Bi...
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NERDS and Shaboozey bring burst of flavor to Super Bowl LIX
  • Super Bowl

NERDS and Shaboozey bring burst of flavor to Super Bowl LIX

By Colin Costello Feb 5, 2025
NERDS Candy is making a grand return to the Super Bowl, delivering a multisensory experience that will take viewers on a vibrant ride through flavor, music, and imagination. Th...
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Reel Black List celebrates, Robert Clifton Jr., CCO
  • THE REEL BLACK LIST

Reel Black List celebrates, Robert Clifton Jr., CCO

By Robert Clifton, Jr. Feb 5, 2025
Editors Note: Reel Chicago’s The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film,...
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Reel Black List Spotlight: Terrence Burrell, Creative Director
  • THE REEL BLACK LIST

Reel Black List Spotlight: Terrence Burrell, Creative Director

By Terrence Burrell Feb 4, 2025
Editors Note: Reel Chicago's The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film, T...
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