Reel Ad of the Week

Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway

By Reel Chicago
June 11, 2026

Jeep is celebrating America’s upcoming 250th anniversary with a patriotic stunt that is equal parts soccer fever, Founding Father joke and Wrangler giveaway. Created in partnership with Highdive, the brand’s new “All In on America” campaign stars comedian and Jeep chief family officer Iliza Shlesinger, who delivers a rallying cry encouraging the country to get behind Team USA this summer.

The twist: if Team USA wins it all on the soccer field, eligible Americans legally named George Washington could each receive a new 2026 Jeep Wrangler 85th Anniversary Edition.

The campaign leans into Jeep’s long-running association with American identity, freedom, and adventure, while adding a deliberately absurd promotional hook. In the spot, Shlesinger sits behind a desk beneath a portrait of George Washington riding in a Jeep Wrangler as she lays out the brand’s patriotic wager. Watch below:

“As the world turns its eyes to soccer this summer and America competes on the global stage, we’re celebrating it the Jeep way — patriotically, playfully, and with a nod to the name that shaped a nation,” said Olivier François, global chief marketing officer, Stellantis. “As America’s most patriotic brand, tying America’s victory to the country’s founding father and original trailblazer gives 100 of our fans another unexpected reason to cheer.”

The campaign arrives as brands look for ways to break through a crowded summer sports marketplace. Rather than simply wrapping itself in soccer, Jeep is tying national pride to one of the most recognizable names in American history — and turning that into a potential giveaway for real people who share it.

For Shlesinger, the premise fits Jeep’s personality. “If America wins it all and a bunch of George Washingtons end up driving around in brand-new Jeep Wranglers, that’s the kind of chaotic patriotism I want to be part of,” said Shlesinger. “The Jeep brand has always represented freedom, adventure and a little bit of rebellion, so giving George Washingtons across America the chance to get a Jeep Wrangler felt perfectly unhinged in the best possible way.”

The campaign’s humor comes from treating the idea with a straight face. A national team wins. A founding father. A Wrangler. A group of everyday Americans named George Washington has suddenly become part of the brand’s celebration.

That kind of playful logic has become a signature lane for Highdive, which has built a reputation for work that turns simple promotional ideas into culturally sticky brand moments.

With “All In on America,” Jeep is betting that if America wins big, a few George Washingtons might, too.