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Tag: advertising news

VSA Partners launches Design4Better
  • REEL BUSINESS

VSA Partners launches Design4Better

By Reel Chicago May 27, 2025
VSA Partners has launched a bold new initiative called Design4Better—a digital sketchpad built by designers, for designers, where imagination takes the lead and briefs are le...
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Quriosity and ColorNation take home a Gold Telly Award
  • AWARDS

Quriosity and ColorNation take home a Gold Telly Award

By Barbara Roche May 23, 2025
Chicago-based Quriosity Productions took home a Gold Telly Award for their expertise in production and post production on the UWG spot, Barbershop, for the Ford Motor Company, ...
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Chicago’s Pope gets the billboard treatment from Old National Bank
  • NEW WORK

Chicago’s Pope gets the billboard treatment from Old National Bank

By Reel Chicago May 13, 2025
As the world celebrated the historic election of Pope Leo XIV—the first American pope, born in Dalton, Illinois—Old National Bank celebrated in its own way: on Chicago's Ke...
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Coors Banquet invites drinkers to start a legacy
  • NEW WORK

Coors Banquet invites drinkers to start a legacy

By Reel Chicago May 7, 2025
With over 150 years of brewing history behind it, Coors Banquet is turning its gaze toward the future. The iconic beer brand has launched “Start Your Legacy,” a new campaig...
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Mentos brings back ‘Freshmaker’ jingle with TikTok twist
  • Reel Ad of the Week

Mentos brings back ‘Freshmaker’ jingle with TikTok twist

By Reel Chicago May 7, 2025
Mentos is tapping into 90’s nostalgia—and TikTok’s algorithm—with the return of one of advertising’s most iconic jingles: The Freshmaker. To celebrate the jingle’s ...
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Sandals Resorts introduces The Mom Nap for Mother’s Day
  • NEW WORK

Sandals Resorts introduces The Mom Nap for Mother’s Day

By Reel Chicago May 6, 2025
This Mother’s Day, Sandals Resorts is offering the ultimate luxury to moms everywhere—not flowers, not brunch, but something far more sacred: a nap. In its latest creati...
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Havas Chicago Names Frank Dattalo as CCO
  • REEL MOVES

Havas Chicago Names Frank Dattalo as CCO

By Reel Chicago Apr 28, 2025
Havas Chicago announced today that Frank Dattalo has been appointed Chief Creative Officer, joining President Kat Ott and Chief Strategy Officer Chase Cornett to lead a reimagi...
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Pests are smart, Orkin Pros are smarter in new campaign
  • NEW WORK

Pests are smart, Orkin Pros are smarter in new campaign

By Reel Chicago Apr 28, 2025
Orkin, the pest control industry leader, has launched a bold new national campaign, "Pests Are Smart, Orkin Pros Are Smarter," in partnership with creative agency DDB Chicago. ...
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Culligan teams with Highdive for first-ever global campaign
  • NEW WORK

Culligan teams with Highdive for first-ever global campaign

By Reel Chicago Apr 24, 2025
Highdive is making more waves—literally. The award-winning creative agency has unveiled a bold new global brand campaign for Culligan, the water filtration company that’s b...
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Burrell acquires Fitzco, launches vision for first Black-Owned agency network
  • REEL BUSINESS

Burrell acquires Fitzco, launches vision for first Black-Owned agency network

By Reel Chicago Apr 23, 2025
In a groundbreaking move set to reshape the advertising landscape, Burrell Communications Group has acquired Atlanta-based Fitzco, a 42-year-old full-service marketing agency. ...
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Pringles and Miller Lite unite for Summer snack
  • REEL BUSINESS

Pringles and Miller Lite unite for Summer snack

By Reel Chicago Apr 23, 2025
Just in time for grilling season, Pringles and Miller Lite have joined forces for a first-of-its-kind flavor collaboration that’s destined to dominate summer snack tables. In...
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DDB goes full crunch with surreal new campaign for SKITTLES POP’D
  • NEW WORK

DDB goes full crunch with surreal new campaign for SKITTLES POP’D

By Reel Chicago Apr 23, 2025
What happens when chewy goes crunchy? According to DDB Chicago, the answer is an identity crisis—and they’re helping fans laugh (and scream) their way through it in the lat...
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1986 Studios supercharges Post Production with new hires
  • REEL MOVES

1986 Studios supercharges Post Production with new hires

By Reel Chicago Apr 22, 2025
1986 Studios, the in-house production engine of acclaimed creative agency Highdive, is leveling up its capabilities in a major way. With the addition of three heavyweight hires...
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Danny Trejo gets soft—really soft—in New Huggies campaign
  • Reel Ad of the Week

Danny Trejo gets soft—really soft—in New Huggies campaign

By Reel Chicago Apr 21, 2025
You know Danny Trejo as the tattooed, machete-wielding tough guy who doesn’t flinch in a firefight. But in a hilarious new ad from Leo Chicago for Huggies, the Hollywood hard...
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Master Lock rebrands and drops first campaign in decades
  • NEW WORK

Master Lock rebrands and drops first campaign in decades

By Reel Chicago Apr 21, 2025
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
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AICP’s Meet.Drink.Talk. was a night of connection and celebration
  • AICP

AICP’s Meet.Drink.Talk. was a night of connection and celebration

By Barbara Roche Apr 17, 2025
Tunnel Chicago buzzed with energy Wednesday night as AICP Midwest hosted its annual Meet.Drink.Talk. event, drawing a vibrant crowd of advertising agency producers, creatives, ...
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Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB
  • SOCIAL MEDIA

Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB

By Reel Chicago Apr 16, 2025
Every marathoner dreads Mile 20. It’s where energy levels flatline, legs turn to lead, and the mental battle begins. Known as “hitting the wall,” it’s the point when sh...
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Oscar nom Sara Nesson directs Poise, a film supporting women in menopause
  • NEW WORK

Oscar nom Sara Nesson directs Poise, a film supporting women in menopause

By Reel Chicago Apr 16, 2025
Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and m...
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Quriosity Productions banks on Sophia Banks
  • REEL MOVES

Quriosity Productions banks on Sophia Banks

By Reel Chicago Apr 15, 2025
Quriosity Productions has added a major creative force to its roster, signing acclaimed director Sophia Banks for commercial and branded content representation. The announcemen...
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Quriosity Productions signs director Didier Charette
  • REEL MOVES

Quriosity Productions signs director Didier Charette

By Reel Chicago Apr 15, 2025
Director Didier Charette is joining the Quriosity Productions' roster after having completed two productions for them in the last few months, both for BarkleyOKRP and their Pre...
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