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Tag: advertising news

Culligan teams with Highdive for first-ever global campaign
  • NEW WORK

Culligan teams with Highdive for first-ever global campaign

By Reel Chicago Apr 24, 2025
Highdive is making more waves—literally. The award-winning creative agency has unveiled a bold new global brand campaign for Culligan, the water filtration company that’s b...
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Burrell acquires Fitzco, launches vision for first Black-Owned agency network
  • REEL BUSINESS

Burrell acquires Fitzco, launches vision for first Black-Owned agency network

By Reel Chicago Apr 23, 2025
In a groundbreaking move set to reshape the advertising landscape, Burrell Communications Group has acquired Atlanta-based Fitzco, a 42-year-old full-service marketing agency. ...
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Pringles and Miller Lite unite for Summer snack
  • REEL BUSINESS

Pringles and Miller Lite unite for Summer snack

By Reel Chicago Apr 23, 2025
Just in time for grilling season, Pringles and Miller Lite have joined forces for a first-of-its-kind flavor collaboration that’s destined to dominate summer snack tables. In...
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DDB goes full crunch with surreal new campaign for SKITTLES POP’D
  • NEW WORK

DDB goes full crunch with surreal new campaign for SKITTLES POP’D

By Reel Chicago Apr 23, 2025
What happens when chewy goes crunchy? According to DDB Chicago, the answer is an identity crisis—and they’re helping fans laugh (and scream) their way through it in the lat...
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1986 Studios supercharges Post Production with new hires
  • REEL MOVES

1986 Studios supercharges Post Production with new hires

By Reel Chicago Apr 22, 2025
1986 Studios, the in-house production engine of acclaimed creative agency Highdive, is leveling up its capabilities in a major way. With the addition of three heavyweight hires...
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Danny Trejo gets soft—really soft—in New Huggies campaign
  • Reel Ad of the Week

Danny Trejo gets soft—really soft—in New Huggies campaign

By Reel Chicago Apr 21, 2025
You know Danny Trejo as the tattooed, machete-wielding tough guy who doesn’t flinch in a firefight. But in a hilarious new ad from Leo Chicago for Huggies, the Hollywood hard...
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Master Lock rebrands and drops first campaign in decades
  • NEW WORK

Master Lock rebrands and drops first campaign in decades

By Reel Chicago Apr 21, 2025
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
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AICP’s Meet.Drink.Talk. was a night of connection and celebration
  • AICP

AICP’s Meet.Drink.Talk. was a night of connection and celebration

By Barbara Roche Apr 17, 2025
Tunnel Chicago buzzed with energy Wednesday night as AICP Midwest hosted its annual Meet.Drink.Talk. event, drawing a vibrant crowd of advertising agency producers, creatives, ...
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Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB
  • SOCIAL MEDIA

Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB

By Reel Chicago Apr 16, 2025
Every marathoner dreads Mile 20. It’s where energy levels flatline, legs turn to lead, and the mental battle begins. Known as “hitting the wall,” it’s the point when sh...
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Oscar nom Sara Nesson directs Poise, a film supporting women in menopause
  • NEW WORK

Oscar nom Sara Nesson directs Poise, a film supporting women in menopause

By Reel Chicago Apr 16, 2025
Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and m...
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Quriosity Productions banks on Sophia Banks
  • REEL MOVES

Quriosity Productions banks on Sophia Banks

By Reel Chicago Apr 15, 2025
Quriosity Productions has added a major creative force to its roster, signing acclaimed director Sophia Banks for commercial and branded content representation. The announcemen...
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Quriosity Productions signs director Didier Charette
  • REEL MOVES

Quriosity Productions signs director Didier Charette

By Reel Chicago Apr 15, 2025
Director Didier Charette is joining the Quriosity Productions' roster after having completed two productions for them in the last few months, both for BarkleyOKRP and their Pre...
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Subway picks Leo New York for U.S. creative
  • ACCOUNT WINS

Subway picks Leo New York for U.S. creative

By Reel Chicago Apr 14, 2025
Subway just made a major move in the advertising game — and no, it’s not another footlong deal. Following a competitive review, Subway has handed its U.S. creative account ...
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Leo Chicago boards Southwest Airline’s creative lineup
  • ACCOUNT WINS

Leo Chicago boards Southwest Airline’s creative lineup

By Reel Chicago Apr 14, 2025
Southwest Airlines is shaking up its creative flight path. The airline has officially added Leo Chicago to its agency roster following a competitive review, bringing a fresh vo...
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Instant Pot Brands taps Cramer-Krasselt as Creative and Media AOR
  • ACCOUNT WINS

Instant Pot Brands taps Cramer-Krasselt as Creative and Media AOR

By Reel Chicago Apr 9, 2025
In a sizzling new partnership, Instant Pot Brands has named Cramer-Krasselt (C-K) its U.S. creative and media agency of record, following a competitive review. The collaboratio...
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FCB partner New Honor Society adds Jill Clarkson and Tischen Franklin
  • REEL MOVES

FCB partner New Honor Society adds Jill Clarkson and Tischen Franklin

By Reel Chicago Apr 9, 2025
New Honor Society, the purpose-driven agency affiliated with FCB Chicago, just got a double dose of senior talent. The agency has announced the hires of Jill Clarkson as SVP, G...
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Dove sends fans on a scavenger hunt for VIP concert tickets
  • NEW WORK

Dove sends fans on a scavenger hunt for VIP concert tickets

By Reel Chicago Apr 9, 2025
Concert season is heating up—literally—and Dove is making sure fans stay fresh with its newest campaign, Hot Seats, a multicity scavenger hunt that rewards music lovers wit...
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Midwest Film Festival and AICP Midwest reunite for AdComm Night 
  • AWARDS

Midwest Film Festival and AICP Midwest reunite for AdComm Night 

By Reel Chicago Mar 27, 2025
Advertising Community Night will be returning to the Midwest Film Festival (MFF) and the special submission process for filmmakers in the advertising industry will be active vi...
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Cubs launch 2025 campaign, “Be Here For It”
  • SPORTS

Cubs launch 2025 campaign, “Be Here For It”

By Reel Chicago Mar 27, 2025
Our beloved Cubs (0-2) will host their Wrigley Field home opener Friday, April 4, at 1:20 p.m. CT against the San Diego Padres after officially kicking off the 2025 regular sea...
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REEL WOMEN: Debby Fries, from advertising to Asanas
  • REEL WOMEN

REEL WOMEN: Debby Fries, from advertising to Asanas

By Debby Fries Mar 26, 2025
Editor’s Note: Supporting women should not be limited to a month. So, at Reel Chicago, we have decided to amplify and promote dynamic women’s voices all year long. Today, ...
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