Nathan’s Famous is bringing hot dogs to the trick-shot era. To celebrate the launch of its new 100% Grass-Fed Beef Franks, the iconic Coney Island brand teamed with Leo on a campaign built around baseball, internet showmanship, and one very unusual piece of equipment: The Nathan’s Dog Catcher.
The campaign brings Nathan’s Famous to Savannah, where Savannah Banana stars Jackson Olson, Kyle Jackson, Ty Jackson, and Dakota Albritton put the new invention through a series of high-energy, internet-ready challenges.
Rather than taking a traditional food advertising route, the work leans into the players’ signature mix of athletic skill, comedy, and spectacle. The hero video features Olson leading the group through a gauntlet of trick shots to unveil the Dog Catcher, a custom mitt designed to help players pull off their moves without sacrificing the hot dog’s quality.
The idea is simple: the perfect hot dog deserves the perfect bun.
The Dog Catcher serves as both a joke and a product demo, giving the campaign a playful device that connects Nathan’s Famous to baseball culture in a way that feels made for social sharing. Additional spots featuring each player are set to roll out in the coming weeks.
At the center of the work is Nathan’s new 100% Grass-Fed Beef Frank. Rooted in the brand’s Coney Island heritage, the new frank is positioned as a modern take on a ballpark classic, bringing Nathan’s familiar flavor into a more ingredient-forward space.
The campaign aims to make the new product feel at home everywhere from summer cookouts to weeknight dinners to baseball watch parties. By pairing the launch with trick-shot content and high-energy personalities, Nathan’s is tapping into a version of baseball culture that is less about tradition alone and more about entertainment, participation, and shareable moments.
For Leo, the campaign turns a product launch into a stunt-driven piece of branded entertainment. The Dog Catcher gives the brand a simple visual hook, while the players bring the kind of energy that can travel across social feeds.
Nathan’s Famous has long been tied to ballparks, summer, and the rituals of American sports. With this campaign, the brand is not just leaning on that legacy. It is tossing it into the air, catching it in a custom mitt, and turning it into content.
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