advertising news Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

‘Welcome to WINever’ Havas first-ever brand campaign for Lotto.com

By Reel Chicago Sep 29, 2022

Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, appoints Havas as first creative agency of record fo...

NEW WORK

Cintas showcases Secret to Their Success with Cramer-Krasselt campaign

By Reel Chicago Sep 28, 2022

Cramer-Krasselt (C-K), one of the nation’s largest integrated creative and data-driven agencies, and Cintas, a leader in products and services that help keep facili...

NEW WORK

Mike’s Hard Lemonade offers hard working Americans a paid day off

By Reel Chicago Sep 23, 2022

While the last day of summer has just past, a shocking 25 percent of Americans don't get paid time off (PTO) and weren't able to enjoy summer vacation. So, Mike's Hard Lemonade...

REEL MOVES

OKRP adds creative duo Matt McNulty & Ben Pfutzenreuter

By Reel Chicago Sep 23, 2022

OKRP is adding award-winning firepower to its creative leadership with the hires of Matt McNulty and Ben Pfutzenreuter as Group Creative Directors. The team ...

ACCOUNT WINS

Leo Burnett appointed global agency of record for Jim Beam

By Reel Chicago Sep 21, 2022

Beam Suntory, a world leader in premium spirits, has named Leo Burnett, a leading advertising agency within Publicis Groupe, its global creative agency of record for Jim Beam,...

NEW WORK

Schafer Condon Carter launches Look Up campaign for Chamberlain

By Reel Chicago Sep 20, 2022

Independent creative agency Schafer Condon Carter (SCC) launched its latest work for Chamberlain Group – Look Up – a brand awareness and app download campaign for myQ. ...

REEL MOVES

Tessa Films adds director Mercedes Bryce Morgan to their roster

By Reel Chicago Sep 20, 2022

Director Mercedes Bryce Morgan has joined the directorial roster of the Chicago and L.A.-based Tessa Films. Already busy with a variety of projects under the Tessa banner, her ...

REEL MOVES

Advantage Unified Commerce adds Stephanie Rogers as Senior VP

By Reel Chicago Sep 20, 2022

Chicago-based commerce agency Advantage Unified Commerce (AUC), has hired Stephanie Rogers to fill the role of Senior Vice President of Strategic Services. Rogers brings 25 ...

NEW WORK

72andSunny highlights Vivid Seats Rewards with new brand campaign

By Reel Chicago Sep 20, 2022

Vivid Seats a leading marketplace that connects millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, announced the launch of i...

REEL BUSINESS

SRW Agency to host Registration Drive on National Voter Registration Day

By Reel Chicago Sep 14, 2022

SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, announced it will host voter registration drives at its Chica...

NEW WORK

Leo Burnett, Spark Foundry and MSL launch Lunchtime is your Halftime

By Reel Chicago Sep 12, 2022

Studies show that lunchtime could be considered the most important meal of the day as it has significant impact on one’s ability to focus and deliver quality work. Despite th...

NEW WORK

Cut+Run’s Robert Ryang is cooking with Frank’s RedHot

By Reel Chicago Sep 12, 2022

Cut+Run’s editor Robert Ryang shows how the universe will conspire to stop you from making the gravest food-related mistake imaginable — not putting Frank’s RedHot on it....

NEW WORK

Wilson releases the Ultra v4 tennis racket

By Reel Chicago Sep 7, 2022

Chicago, USA-based Wilson Sporting Goods Co., the official ball and racket stringer of the US Open for over 40 years, launched the Ultra v4, a significant evolution of its po...

NEW WORK

Bridgestone launches new Leo Burnett campaign What Really Matters

By Reel Chicago Sep 2, 2022

Bridgestone Americas, Inc. launched What Really Matters, a new brand platform that is linked to the values of the global Bridgestone E8 Commitment and showcases the company�...

REEL BUSINESS

McDonald’s urges elected leaders to increase wages for all workers

By Reel Chicago Sep 1, 2022

In a surprise formal statement, Joe Erlinger, President of McDonald's USA came out in support of raising minimum wages, stating that elected leaders should help all restau...

NEW WORK

Leo Burnett’s new Wingstop campaign says split from your current go-to

By Reel Chicago Sep 1, 2022

The new Wingstop campaign by Leo Burnett encourages audiences to split up from their current go-to and find a new favorite among Wingstop’s 12 flavors, which include Lemon Pe...

REEL MOVES

Dentsu Creative appoints Pedro Pérez as Chief Creative Officer in Chicago

By Reel Chicago Aug 24, 2022

Dentsu Creative – the sole creative network for Dentsu International designed to transform brands and businesses through the power of modern creativity – announced the appo...

REEL MOVES

Fusion92 announces partnership with Occuspace

By Reel Chicago Aug 23, 2022

Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, has partnered with Occuspace, a leading occupancy monitoring technology firm...

NEW WORK

Wrangler celebrates 75-years of outfitting the West

By Reel Chicago Aug 16, 2022

Wrangler, the genuine source for comfortable jeans and western apparel, celebrates 75-years of outfitting the West in a new multimedia ad campaign honoring the Western way...

In memoriam

FUNERAL UPDATE: Advertising icon Steve Brodwolf passes at 68

By Colin Costello Aug 16, 2022

The Chicago advertising community was dealt a heartbreaking blow this morning upon learning beloved advertising staple, Steve Brodwolf, had died. He was 68. The multi-talent...