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Tag: advertising news

Pop-Tarts Bowl to introduce college football’s first edible mascot
  • REEL BUSINESS

Pop-Tarts Bowl to introduce college football’s first edible mascot

By Reel Chicago Nov 25, 2023
In a bold move that redefines game-day experiences, Pop-Tarts has announced the introduction of college football's first-ever Edible Mascot. The winning team of the upcoming Po...
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We are thankful for you
  • HOLIDAY SPIRIT

We are thankful for you

By Barbara Roche Nov 22, 2023
Yep, of course we are thankful for our family, our friends, our co-workers, our advertisers and readers, but we are particularly thankful this year for the amazing people liste...
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Jimmy Fallon leads new State Farm campaign
  • Reel Ad of the Week

Jimmy Fallon leads new State Farm campaign

By Reel Chicago Nov 20, 2023
State Farm's newest creative effort, The Right Kind of Magic, conceived and developed by Highdive, features Tonight Show host Jimmy Fallon, who will also act as a creative coll...
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AbelsonTaylor Group receives the inaugural ACE Aspire Award
  • AWARDS

AbelsonTaylor Group receives the inaugural ACE Aspire Award

By Reel Chicago Nov 20, 2023
Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Heal...
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Crocs x McDonald’s serve up new footwear
  • REEL BUSINESS

Crocs x McDonald’s serve up new footwear

By Reel Chicago Nov 18, 2023
Love Crocs? Love McDonald's? You're in luck. Now you can be a brand ambassador for both as McDonald's has entered the world of footwear through a collaboration with Crocs. T...
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ALDI pokes fun at holiday grocery shopping with Swindle Season
  • Reel Ad of the Week

ALDI pokes fun at holiday grocery shopping with Swindle Season

By Reel Chicago Nov 16, 2023
You can already picture the scenes at your local grocery store: the chaos, the crowds, and the hurry-up-to-wait energy that only the holiday season can deliver. However, ALDI b...
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Motorola Solutions solves for safer in new brand narrative
  • REEL BUSINESS

Motorola Solutions solves for safer in new brand narrative

By Reel Chicago Nov 16, 2023
Leader in public safety and communication solutions, Motorola Solutions, has introduced its new brand narrative, "Solving for Safer." The unveiling took place on the New York S...
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AICP has concluded its Awards Tour in Chicago (event pics)
  • AICP

AICP has concluded its Awards Tour in Chicago (event pics)

By Barbara Roche Nov 10, 2023
It was a night of celebration at the Old Chicago Post Office on Thursday evening as the AICP concluded the national AICP Awards Tour at the Midwest Chapter. The associ...
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Hoosier Lottery and Laughlin Constable win top industry award
  • AWARDS

Hoosier Lottery and Laughlin Constable win top industry award

By Reel Chicago Nov 10, 2023
Laughlin Constable, the independent, full-service brand experiences agency, with client Hoosier Lottery, announced the state lottery has received top industry recognition from...
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Golin appoints Anthony O’Neill as ECD
  • REEL MOVES

Golin appoints Anthony O’Neill as ECD

By Reel Chicago Nov 8, 2023
Interpublic agency Golin has announced the appointment of Anthony O’Neill as the Executive Creative Director at its Chicago headquarters. O’Neill will take on a pivotal...
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Two by Four campaign celebrates 150th running of Kentucky Derby
  • NEW WORK

Two by Four campaign celebrates 150th running of Kentucky Derby

By Reel Chicago Nov 4, 2023
As the anticipation for the 150th running of the Kentucky Derby builds, independent creative ad agency Two by Four and Churchill Downs Racetrack join forces to launch a breatht...
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TDH releases ‘350 W. Eerie’ horror-comedy series
  • REEL BUSINESS

TDH releases ‘350 W. Eerie’ horror-comedy series

By Reel Chicago Oct 27, 2023
Getting into the Halloween Spirit, Tom, Dick & Harry Creative Co. (TDH) released 350 W. Eerie, an original four-episode short-form scripted series from their internal pro...
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Tessa director Blaine Hogan goes intergenerational for Picklr
  • NEW WORK

Tessa director Blaine Hogan goes intergenerational for Picklr

By Reel Chicago Oct 26, 2023
A heart-pounding new commercial for The Picklr, a rapidly expanding chain of indoor pickleball courts, is setting the stage for this emerging sport with a fresh, high-energy tw...
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Olipop expands marketing horizons to Chicago
  • NEW WORK

Olipop expands marketing horizons to Chicago

By Reel Chicago Oct 25, 2023
Oakland-based prebiotic soda brand, Olipop, known for its initial success through influencer and TikTok marketing, is making a bold move into outdoor advertising. And that move...
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Burrell acquired by FVLCRUM Holdings
  • REEL BUSINESS

Burrell acquired by FVLCRUM Holdings

By Reel Chicago Oct 25, 2023
In a significant development, Burrell Communications Group, a renowned Black-owned advertising agency, has been acquired by Evolve Holdings, a consortium led by Channing Johnso...
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Chicago encouraged to experience North Carolina in new campaign
  • NEW WORK

Chicago encouraged to experience North Carolina in new campaign

By Reel Chicago Oct 24, 2023
As the crisp autumn air envelops the city of Chicago and New York, and the leaves don their vibrant shades of red, orange, and gold, there's no better time to celebrate the bre...
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New FCB Chicago campaign confronts Mental Health Crisis
  • Reel Ad of the Week

New FCB Chicago campaign confronts Mental Health Crisis

By Reel Chicago Oct 24, 2023
The Huntsman Mental Health Institute and the Ad Council have joined forces to launch an extensive communications initiative known as the "Love, Your Mind" campaign. This ca...
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Highdive drops new campaign for the NHL
  • NEW WORK

Highdive drops new campaign for the NHL

By Reel Chicago Oct 18, 2023
The NHL has officially launched its 2023-24 season with an exciting new addition to its The Next Golden Era Is Now creative campaign. The new spot, titled "Is Hockey Getting Ev...
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Early cancer detection for firefighters is focus of new campaign
  • NEW WORK

Early cancer detection for firefighters is focus of new campaign

By Reel Chicago Oct 9, 2023
DetecTogether has joined forces with the Chicago-based creative and strategy agency, VSA Partners, to launch its "Response Time Matters" campaign aimed at a high-risk demograp...
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Havas Chicago launches campaign promoting local theater companies
  • NEW WORK

Havas Chicago launches campaign promoting local theater companies

By Reel Chicago Oct 6, 2023
Mayor Brandon Johnson, Choose Chicago, and the City of Chicago Department of Cultural Affairs and Special Events (DCASE) announced the launch of Theater Season, a new Havas C...
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