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Category: ADVERTISING

Amalgamated Bank of Chicago rebrands as ABOC
  • CREATIVE

Amalgamated Bank of Chicago rebrands as ABOC

By Reel Chicago Jul 11, 2024
ABOC, formerly known as Amalgamated Bank of Chicago, has announced a significant rebranding effort in celebration of its 102nd anniversary. The rebranding includes a new na...
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AutoZone enters creative review after 10 years with Havas
  • ACCOUNT WINS

AutoZone enters creative review after 10 years with Havas

By Reel Chicago Jul 11, 2024
AutoZone has initiated a creative review process, ending a decade-long partnership with Havas Chicago. The agency has been AutoZone’s creative agency since 2014, with contrib...
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The Black ad community celebrates the premiere of Channels Changers
  • ADVERTISING

The Black ad community celebrates the premiere of Channels Changers

By Barbara Roche Jul 3, 2024
Members of the advertising community gathered at the Gene Siskel Center on Monday evening to honor the veterans and icons of Chicago's Black ad agencies, whose legacies are now...
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Digitas teams with director Tessa Greenberg for Kinder Bueno
  • CREATIVE

Digitas teams with director Tessa Greenberg for Kinder Bueno

By Reel Chicago Jul 3, 2024
8th Street Productions director Tessa Greenberg has teamed up with Digitas Chicago to create the latest Kinder Bueno commercial. Known for her ability to put real people at eas...
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Optimus triumphs with 8 silver awards at The D Show
  • AWARDS

Optimus triumphs with 8 silver awards at The D Show

By Reel Chicago Jun 25, 2024
On June 13, at the Gem Theater in Detroit, Optimus celebrated a triumphant night by playing a pivotal role in eight Silver awards at the 2024 The D Show. The post-production ho...
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Highdive shines at 2024 D Show with 7 awards
  • AWARDS

Highdive shines at 2024 D Show with 7 awards

By Reel Chicago Jun 25, 2024
Highdive showcased its innovative prowess and their exceptional ability to blend creativity with strategic marketing at the 2024 The D Show by taking home an impressive seven a...
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Method & Madness teams with Leo Burnett on Rite Aid Campaign 
  • CREATIVE

Method & Madness teams with Leo Burnett on Rite Aid Campaign 

By Reel Chicago Jun 20, 2024
Method & Madness Director Jonathan Becker teamed up with Leo Burnett to create the latest It Means More At Rite Aid campaign. Becker specializes in commercials featuring ch...
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Havas Chicago is working to help create a safe Chicago for all
  • CREATIVE

Havas Chicago is working to help create a safe Chicago for all

By Reel Chicago Jun 17, 2024
The City of Chicago Mayor's Office for Community Safety, in partnership with the Chicago Department of Public Health and Havas Chicago, has launched A Safe Chicago for All, an ...
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AbelsonTaylor Group announces nextgenerATion Summer Interns
  • REEL BUSINESS

AbelsonTaylor Group announces nextgenerATion Summer Interns

By Reel Chicago Jun 11, 2024
Healthcare marketing organization AbelsonTaylor Group has selected seven recent college graduates and rising seniors to gain practical experience in advertising and marketing t...
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Great Wolf Resorts x FCB,  invite families to “Wolf Out!”
  • CREATIVE

Great Wolf Resorts x FCB, invite families to “Wolf Out!”

By Reel Chicago Jun 10, 2024
Great Wolf Resorts, Inc. has partnered with FCB Chicago to launch an exciting new campaign aimed at encouraging families to "Wolf Out!" by creating unforgettable memories toget...
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Tillamook iScreen: magic meets technology
  • CREATIVE

Tillamook iScreen: magic meets technology

By Reel Chicago Jun 6, 2024
Tillamook has unveiled a groundbreaking new marketing campaign, created by Leo Burnett, for its Chocolate Collection Ice Cream, leveraging cutting-edge lenticular lens technolo...
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Molly Baz makes history as first pregnant woman on cereal box
  • CREATIVE

Molly Baz makes history as first pregnant woman on cereal box

By Reel Chicago Jun 5, 2024
Special K has teamed up with best-selling cookbook author Molly Baz for a groundbreaking collaboration. As part of its 'Special for a Reason' campaign, Special K will feature B...
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Toyota Camry has a vibe in new work from Burrell
  • Reel Ad of the Week

Toyota Camry has a vibe in new work from Burrell

By Reel Chicago Jun 4, 2024
Excitement meets efficiency in the "next gen" Camry's exciting new marketing campaign, "It's a Vibe," to promote the all-new 2025 model. This campaign highlights the hybrid pow...
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Orkin celebrates double Cicada emergence with a live “Orkinstra”
  • Reel Ad of the Week

Orkin celebrates double Cicada emergence with a live “Orkinstra”

By Reel Chicago May 29, 2024
Trillions of newly-emerged cicadas are about to crank up the volume on the sweet sounds of summer in much of the country – particularly across the Southeast and Midwest. For ...
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Glad transports Millennials back to Y2K with Scent Experience Trash Bags
  • CREATIVE

Glad transports Millennials back to Y2K with Scent Experience Trash Bags

By Reel Chicago May 29, 2024
Glad and FCB Chicago have launched a new campaign celebrating iconic '90s era symbols through their newest product, the Scent Experience Trash Bags. These trash bags aim to off...
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Naked redefines snack time with “Thungry”
  • CREATIVE

Naked redefines snack time with “Thungry”

By Reel Chicago May 29, 2024
Are you thirsty? Are you hungry? Naked has your drinkable snack. The juice brand has unveiled its latest campaign, "When Thungry, Get Naked," aimed at redefining snack time. Th...
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Colonie, SEED win big at Telly Awards for Bread Financial
  • AWARDS

Colonie, SEED win big at Telly Awards for Bread Financial

By Reel Chicago May 24, 2024
Bread Financial's Super Bowl spot for the NFL Extra Points Credit Card series, took home several awards at the 45th Annual Telly Awards. The campaign, created by Publicis ...
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DoorDash launches new campaign highlighting flexibility
  • CREATIVE

DoorDash launches new campaign highlighting flexibility

By Reel Chicago May 22, 2024
DoorDash has launched a new campaign developed by Quality Meats in collaboration with Superette, DoorDash’s internal creative studio, to highlight the flexible benefits of gi...
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Lagunitas Brewing closes; moves to California
  • REEL BUSINESS

Lagunitas Brewing closes; moves to California

By Reel Chicago May 22, 2024
Lagunitas Brewing is relocating its Chicago brewing operations to Petaluma, California, though it will keep its Chicago warehouse operational. This transition includes the ...
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Fusion92 celebrates 25 years of marketing innovation
  • REEL BUSINESS

Fusion92 celebrates 25 years of marketing innovation

By Reel Chicago May 22, 2024
This month, Fusion92 celebrates 25 years as a pioneer of Marketing Transformation. Since its inception in 1999, Fusion92 has been at the forefront of innovative marketing s...
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