Special K has teamed up with best-selling cookbook author Molly Baz for a groundbreaking collaboration. As part of its ‘Special for a Reason’ campaign, Special K will feature Baz as the first pregnant woman on its cereal boxes. This initiative aims to empower expectant mothers and celebrate the unique journeys of individuals.
Special K’s ‘Special for a Reason’ Campaign
The ‘Special for a Reason’ campaign is designed to spotlight inspiring individuals and their stories, making them feel seen and celebrated. Molly Baz’s inclusion marks the first ‘Special Edition’ in this campaign, emphasizing the diverse and unique experiences of motherhood.
The self-described “Weenie lover and Caesar Salad enthusiast” and long-time fan of Special K, expressed her excitement about the collaboration:
“If you know me, you know I am a freak for cereal. Cereal got me through pregnancy in a very real way. And as a diehard Special K girlie, and long time customer, it is an honor to be given the opportunity to design my own Special K box alongside my husband. I’m thrilled to use this moment as a billboard and platform where we can celebrate the mind-blowing miracle of pregnancy and motherhood that is happening around us all and is nothing short of a dream come true.”
Special K’s Commitment to Celebrating Uniqueness
Sadie Garcia, Senior Director of Brand Marketing at WK Kellogg Co., emphasized the brand’s dedication to celebrating individual uniqueness:
“Special K has always designed food around people. This is why we want these Special K boxes – front and back – to be a celebration of everything that makes people unique. We are thrilled to be teaming up with Molly for this initiative as someone who embraces being true to yourself. Together, our goal is to deepen that pride and highlight that everyone’s journey to motherhood looks different, but each path is special in its own way.”
Charitable Contribution
In conjunction with this partnership, Special K will donate $25,000 to United Way to support their efforts in creating stronger, healthier communities, particularly through the Women United program. This donation underscores Special K’s commitment to supporting women and girls.
Fans can purchase the limited-edition cereal boxes featuring Molly Baz while supplies last. The boxes are available through Special K’s official website and social media platforms, Instagram and TikTok @specialkus.
This collaboration not only marks a historic moment for Special K but also highlights the importance of celebrating the diverse experiences of pregnancy and motherhood.
CREDITS:
BRAND: WK Kellogg Co./Special K
- Growth Marketing: Doug Vandevelde
- Senior Director of Brand Marketing: Sadie Garcia
- Marketing Director: Barbara Meskin
- Marketing Director: Cindy Huntington
AGENCY: Leo Burnett Chicago
- Business Director: Chris Bergen
- Account Director: Carly Richter, Michelle Chorski
- Account Manager: Monica Mesikapp
- Strategy Director: Carly Starratt
- Strategist: Shannon Haley
- Executive Creative Director: Mariana O’Kelly
- Creative Director: Tammy Retter, Shin-Wey Lu
- Associate Creative Director: Madeline Reusch, Chris Le
- Head of Design: Alisa Wolfson
- Design Director: Kyle Poff
- Director of Business Affairs: Michael Shanahan
- Executive Producer: Cheherazade Patel
- Business Affairs Manager: Courtney Novotny, Dana Willis
- Art Director: Kevin Ramirez
- Account Handling: Alex Rivard
- Account Executive: Amber Mekled
MEDIA: Starcom
- Vice President: DeAnna Davies
- Strategist: Elyssa Rossetti Gibbons, Alexis Genge
- Associate Director: Alison Dec, Danielle Ruhl
- Supervisor: Kendall Buzzelli
- Media Planner: Olivia Hrusovsky
PRODUCTION: PEDEN+MUNK
Director: Taylor Peden, Jen Munk-vold
PR: MSL Group
- Brand Director: Nicole Scull, Krystina Fisher
- Vice President: Sally Okine, Brandy Francis
- Media Manager: Kathryn Peevey
- Strategist: Julia Brougher
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