Fusion92 celebrates 25 years of marketing innovation

This month, Fusion92 celebrates 25 years as a pioneer of Marketing Transformation.

Since its inception in 1999, Fusion92 has been at the forefront of innovative marketing solutions, collaborating with iconic brands like ADM, AT&T, Bosch, Fiserv, Ford (Direct), H&R Block, Intuit, Kelly Services, Mazda, McDonald’s, Mercedes-Benz (Financial Services), O’Reilly Auto Parts, Staples, Univision and more.

To commemorate this milestone, Fusion92 has unveiled a comprehensive brand refresh, which can be explored at fusion92.com. This rebranding symbolizes Fusion92’s evolution from a digital-era startup to a forward-thinking leader ready to shape the future of marketing for major brands aiming for significant growth.

“It’s fitting that along with our brand refresh, we’ve relocated our headquarters to the iconic Chicago Merchandise Mart, an emblem of innovation,” stated founder and CEO Matt Murphy. “As we celebrate our silver anniversary, Fusion92 is thrilled to continue creating business growth solutions as well as continuing to host our innovation-focused thought leadership platform, the Future Series, in this inspiring new space.”

Under the visionary leadership of Murphy, Fusion92 has grown to a best-in-class team of 275 marketers, technologists, data scientists, strategists, creatives, media experts and product authorities. Over 25 years, Fusion92 has acquired several companies, won dozens of awards across various categories, secured 15 patents, launched multiple data-driven proprietary platforms and products, become a strategic collaborator of Experian’s — allowing powerful audience targeting solutions — and developed an AI “nerve center” for its media operations, all to help client partners achieve exponential growth.

Since the beginning, Fusion92 has stood out from traditional agencies. While it offers a full range of marketing services, its strength lies in unique, data-driven technology and product solutions that connect different parts of the consumer journey. Its innovative approach to integrating and optimizing marketing strategies is why many large brands have chosen to replace multiple agencies with Fusion92. This consolidation helps brands optimize their marketing spend and achieve better results.

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