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Category: ADVERTISING

KFC adds Highdive to diversify agency partnerships
  • ACCOUNT WINS

KFC adds Highdive to diversify agency partnerships

By Reel Chicago Sep 13, 2024
KFC is transitioning its U.S. creative business to an agency roster model, meaning the brand will work with multiple agencies rather than relying on a single lead agency. And o...
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BVK, Quriosity release uplifting campaign for UToledo
  • Reel Ad of the Week

BVK, Quriosity release uplifting campaign for UToledo

By Reel Chicago Sep 4, 2024
The latest campaign for UToledo, "The Power To Do," delivers an inspiring message of purpose, ambition, and capability. Created by Milwaukee independent agency BVK and produce...
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Jamie Foxx stars in new BetMGM campaign for 2024 football season
  • CREATIVE

Jamie Foxx stars in new BetMGM campaign for 2024 football season

By Reel Chicago Sep 4, 2024
BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx. The campaign, created by Highdive, s...
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Sandals Resorts taps Leo Burnett to lead creative
  • ACCOUNT WINS

Sandals Resorts taps Leo Burnett to lead creative

By Reel Chicago Sep 4, 2024
Sandals Resorts has announced that Leo Burnett will take on the role of creative agency of record for its Sandals and Beaches brands. The agency, known for its innovative appro...
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Chicago Sky, BarkleyOKRP use AI to shield players from online harm
  • CREATIVE

Chicago Sky, BarkleyOKRP use AI to shield players from online harm

By Reel Chicago Aug 30, 2024
Chicago Sky, in partnership with advertising agencies BarkleyOKRP and Putney, is taking a bold step forward with its "Block the Negativity, Post Up Positivity" initiative aimed...
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Havas helps PLEZi Nutrition launch sugarcane-based backpack
  • CREATIVE

Havas helps PLEZi Nutrition launch sugarcane-based backpack

By Reel Chicago Aug 30, 2024
In a move to combat excessive sugar consumption among children, PLEZi Nutrition, co-founded by former First Lady Michelle Obama, has unveiled the PLEZi Sugar Pack—a groundbre...
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Method & Madness Jessica Batson directs new campaign from Doe-Anderson 
  • CREATIVE

Method & Madness Jessica Batson directs new campaign from Doe-Anderson 

By Reel Chicago Aug 28, 2024
Sullivan University, a trailblazer in career-focused education, presents The School of Doing, an innovative campaign developed in partnership with Doe-Anderson and directed by ...
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What does Omnicom consolidation mean for DDB and Energy BBDO?
  • REEL BUSINESS

What does Omnicom consolidation mean for DDB and Energy BBDO?

By Reel Chicago Aug 28, 2024
Yesterday, Omnicom Group Inc. unveiled its latest initiative, the Omnicom Advertising Group (OAG), which is set to redefine the creative industry landscape by aligning powerhou...
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Highdive gives us Nightmares with new Start Farm spot
  • Reel Ad of the Week

Highdive gives us Nightmares with new Start Farm spot

By Reel Chicago Aug 26, 2024
Get ready for a spellbinding new ad from State Farm's Right Kind of Magic campaign, brought to life by Highdive. In this latest spot, titled “Nightmare,” a couple ...
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Geletka+ soars high on Inc. 5000 list
  • AWARDS

Geletka+ soars high on Inc. 5000 list

By Reel Chicago Aug 22, 2024
In just 5 years John Geletka and his team at Geletka+ have soared to a top ranking on the esteemed Inc. 5000. In an announcement by Inc., Geletka+, Chicago’s fast-growing cre...
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NBCUniversal grants $227,272 to eight local nonprofits
  • REEL BUSINESS

NBCUniversal grants $227,272 to eight local nonprofits

By Reel Chicago Aug 21, 2024
NBC 5 Chicago, Telemundo Chicago and Comcast NBCUniversal announced $227,272 has been awarded to eight local nonprofit organizations through the 2...
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McDonald’s goes big with Global Collector Cups
  • Reel Ad of the Week

McDonald’s goes big with Global Collector Cups

By Reel Chicago Aug 20, 2024
McDonald’s has long been synonymous with iconic collectibles that evoke cherished memories, from Happy Meal toys to vintage posters and trading cards. Now, the fast-food ...
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DoorDash targets Dashers in recruitment campaign
  • CREATIVE

DoorDash targets Dashers in recruitment campaign

By Reel Chicago Aug 16, 2024
DoorDash is doubling down on its efforts to attract new Dashers with a fresh ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio, Superet...
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AbelsonTaylor Group launches media agency AT Activate
  • REEL BUSINESS

AbelsonTaylor Group launches media agency AT Activate

By Reel Chicago Aug 14, 2024
AbelsonTaylor Group has launched a full-service media agency, AT Activate, to provide one-stop, data-driven media strategy, planning, buying and analytics services to ensure ...
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Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad
  • CREATIVE

Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad

By Reel Chicago Aug 9, 2024
This summer, while the world’s top athletes vie for gold medals, Cat’s Pride is making its own bid for the spotlight with a new, cat-centric commercial titled Go for the Me...
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New Ad Council PSA  promotes firearm safety in Illinois
  • CREATIVE

New Ad Council PSA promotes firearm safety in Illinois

By Reel Chicago Jul 29, 2024
US Surgeon General Dr. Vivek Murthy recently named firearm violence "a public health crisis in America." The Illinois Department of Public Health (IDPH), Brady: United Again...
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Two Chicago agencies shine at AdAge’s Small Agency Awards
  • AWARDS

Two Chicago agencies shine at AdAge’s Small Agency Awards

By Colin Costello Jul 26, 2024
Chicago's advertising scene is celebrating a significant achievement as two local agencies, Quality Meats and Laughlin Constable, were honored at Ad Age’s 16th Annual Small A...
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Visions Blu takes home a Telly Award for Imminent Checkmate
  • AWARDS

Visions Blu takes home a Telly Award for Imminent Checkmate

By Reel Chicago Jul 16, 2024
Visions Blu Institute has won the Best General Not-for-Profit in Online category at the 45th Annual Telly Awards, for their short film Imminent Checkmate. Imminent Checkmat...
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GetYourGuide goes places with high-profile athletes in new work
  • Reel Ad of the Week

GetYourGuide goes places with high-profile athletes in new work

By Reel Chicago Jul 12, 2024
GetYourGuide, a leading global online marketplace for unforgettable travel experiences, is launching a new campaign series called Offseason by GetYourGuide. This series sho...
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Stella Artois expands partnership with The Bear
  • REEL BUSINESS

Stella Artois expands partnership with The Bear

By Reel Chicago Jul 11, 2024
In the third season of FX's acclaimed series The Bear, Carmy's fine-dining restaurant opens its doors, and Stella Artois is right there, cementing its partnership with the Emmy...
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