Method & Madness Director Jonathan Becker teamed up with Leo Burnett to create the latest It Means More At Rite Aid campaign. Becker specializes in commercials featuring children, making the campaign a perfect fit.
The Rite Aid campaign consisted of four spots total where the spot titled Hair Thingy focuses on a little girl who decides she wants to play professional barber and cut off one of her pig tails the night before picture day at school.
Becker captures the natural dynamic between the Dad and his daughter so effortlessly, resulting in great humor.
“I’ve always wanted to be a kid ever since I was a kid. Living in a house with funny, immature brothers and sisters has helped make this vision clear from early on,” said Becker. “Fortunately, they all had children, and I’m the uncle to 5 hilarious nieces. They keep the humor on point and judge openly and honestly, always keeping me sharp.”
Becker’s passion for Directing children was inspired by the accomplished Bob Ebel when he worked with him very early in his career. Becker’s talents for being a kids Director is showcased in his work for Bridgestone, HP, Nintendo, Firestone, Turkey Hill Ice Cream, Great Lakes Academy to name a few.
Credits
Production Company: Method & Madness
Director: Jonathan Becker
Producer: Casey Lock
Agency: Leo Burnett
EVP, Head of Business Leadership: Mark Burgess
Account Supervisor: Alyce Iwanaga
Senior Producer: Susan Anderson
Executive Creative Director: Mikal Pittman
Creative Director: Christy Hale
Art Director: Tyler Aguilera
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