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Category: ADVERTISING

Golden Globe Awards: Is The Bear losing its roar?
  • AWARDS

Golden Globe Awards: Is The Bear losing its roar?

By Colin Costello Jan 6, 2025
Last night, the 82nd Golden Globes honored the best in film and TV. Coming in with five nominations FX on Hulu's hit series, The Bear, was expected to once again roar. But the ...
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Quality Meats to groom Duke Cannon’s creative
  • ACCOUNT WINS

Quality Meats to groom Duke Cannon’s creative

By Reel Chicago Dec 17, 2024
Men's grooming brand Duke Cannon has appointed independent creative agency Quality Meats as its Agency of Record (AOR) following a competitive review. The partnership will see ...
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Goalies complain about tipping in hilarious NHL spot
  • Reel Ad of the Week

Goalies complain about tipping in hilarious NHL spot

By Reel Chicago Dec 12, 2024
The National Hockey League (NHL) is tapping into a universal cultural gripe—tipping culture—for its latest comedic campaign, created by the Chicago-based advertising agency...
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Bear tops Golden Globe TV nominations with five
  • AWARDS

Bear tops Golden Globe TV nominations with five

By Reel Chicago Dec 9, 2024
The 2025 Golden Globe nominations have arrived, and FX/Hulu’s The Bear dominated with five nominations, the most for any series. The critically acclaimed dramedy earned nods ...
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AFI recognizes The Bear among top 10 series
  • AWARDS

AFI recognizes The Bear among top 10 series

By Reel Chicago Dec 5, 2024
The American Film Institute (AFI) unveiled its annual AFI Awards honorees, celebrating the top 10 films and television series that have defined the year in entertainment. Among...
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Jersey Mike’s asks, ‘Who’s Your Uncle? Danny DeVito.’
  • Reel Ad of the Week

Jersey Mike’s asks, ‘Who’s Your Uncle? Danny DeVito.’

By Reel Chicago Dec 5, 2024
Highdive has once again served up a delightfully irreverent campaign, this time for Jersey Mike’s. The latest spot, titled "Family Dinner", stars the inimitable Danny DeVito ...
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Ortega partners with Schafer Condon Carter
  • ACCOUNT WINS

Ortega partners with Schafer Condon Carter

By Reel Chicago Dec 5, 2024
Emmy-winning Schafer Condon Carter (SCC) has been named the new agency of record for Ortega, the beloved brand known for its wide range of Mexican food products. From taco shel...
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IFA Magic Hour Gala to honor The Bear and Dewayne Perkins
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IFA Magic Hour Gala to honor The Bear and Dewayne Perkins

By Reel Chicago Nov 22, 2024
The Independent Film Alliance (IFA) Chicago, a non-profit dedicated to empowering a diverse and sustainable community of independent content creators, announces its annual Magi...
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Jeremy Allen White is at home in new Calvin Klein Winter campaign
  • CREATIVE

Jeremy Allen White is at home in new Calvin Klein Winter campaign

By Reel Chicago Nov 22, 2024
Calvin Klein Studio has unveiled its latest campaign for Winter 2024, once again spotlighting The Bear star Jeremy Allen White. This marks the actor’s third collaboration wit...
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Schafer Condon Carter nabs Emmy for unhoused PSA
  • AWARDS

Schafer Condon Carter nabs Emmy for unhoused PSA

By Reel Chicago Nov 19, 2024
Schafer Condon Carter has taken home a 2024 Regional Emmy Award for Outstanding Achievement in Public Service Announcement (PSA). The award recognizes the agency's powerful cam...
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The Onion buys Alex Jones’ Infowars; faces challenges
  • REEL BUSINESS

The Onion buys Alex Jones’ Infowars; faces challenges

By Reel Chicago Nov 19, 2024
Last Thursday, the Chicago-based Onion acquired conspiracy theorist Alex Jones' forced sale of Infowars for $7 million, including $1.75 million in cash and future revenue share...
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Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment
  • REEL BUSINESS

Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment

By Reel Chicago Nov 18, 2024
In today’s binge-watching world, streaming platforms and networks are hungry for fresh, engaging content like never before. Enter Lucky Kraken, the innovative branded en...
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Leo Burnett to close Detroit office, lays off 70
  • REEL BUSINESS

Leo Burnett to close Detroit office, lays off 70

By Reel Chicago Nov 15, 2024
Leo Burnett’s Detroit office is closing on December 31, and 79 employees will be let go by the end of the year after the agency lost key accounts with General Motors. Accordi...
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Grubhub and PetSmart shake paws on new partnership
  • REEL BUSINESS

Grubhub and PetSmart shake paws on new partnership

By Reel Chicago Nov 4, 2024
Grubhub has partnered with PetSmart, marking its first foray into pet retail delivery. Now, pet owners across the U.S. can access PetSmart's extensive inventory—including foo...
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Kleenex perfectly captures First-Day of School moment
  • CREATIVE

Kleenex perfectly captures First-Day of School moment

By Reel Chicago Nov 4, 2024
The first day of school can be an emotional rollercoaster, with parents and children alike feeling a mix of excitement, nerves, and maybe even a few tears. For some, it’s the...
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Culligan taps Highdive, Zeno Group for global brand campaign
  • ACCOUNT WINS

Culligan taps Highdive, Zeno Group for global brand campaign

By Reel Chicago Oct 31, 2024
Culligan International has chosen Highdive and Zeno Group as its new agency partners to develop and launch its first global brand campaign. Highdive will lead the creation ...
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Mr. Beef helps Southwest Airlines flex its new menu
  • CREATIVE

Mr. Beef helps Southwest Airlines flex its new menu

By Reel Chicago Oct 25, 2024
Southwest Airlines has kicked off a new phase in its “That’s a Big Flex” campaign by teaming up with the iconic Chicago eatery Mr. Beef. For one day only, they offere...
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Chicago’s John C. Reilly voices a milestone for CIFF
  • Reel Ad of the Week

Chicago’s John C. Reilly voices a milestone for CIFF

By Reel Chicago Oct 25, 2024
To celebrate the Chicago International Film Festival’s (CIFF) 60th anniversary, this year’s campaign—titled “Movies that Move You”—features the voice of Chicago’s...
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C-K fuels 2024 momentum with four new clients
  • ACCOUNT WINS

C-K fuels 2024 momentum with four new clients

By Reel Chicago Oct 25, 2024
Cramer-Krasselt (C-K) is welcoming four notable clients to its roster: MOD Pizza, Belle Tire, Komatsu, and Emplify Health. Each client brings a unique set of marketing challeng...
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Signature Aviation flies with BarkleyOKRP
  • ACCOUNT WINS

Signature Aviation flies with BarkleyOKRP

By Reel Chicago Oct 22, 2024
Independent creative agency BarkleyOKRP has been named the agency of record for Signature Aviation, one of the world’s leading global aviation companies. Following a comp...
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