Great Wolf Resorts, Inc. has partnered with FCB Chicago to launch an exciting new campaign aimed at encouraging families to “Wolf Out!” by creating unforgettable memories together.
Following their appointment as Great Wolf’s agency of record last January, FCB Chicago has crafted a dynamic campaign that invites families to break free from the conventional and strengthen their bonds through play.
By positioning Great Wolf Lodge as the ultimate family getaway, the Wolf Out! campaign underscores the importance of creating cherished memories and strengthening family bonds. The combination of playful music, engaging activities, and a robust media presence promises to captivate audiences and encourage families to embrace the fun and connection that Great Wolf Lodge offers.
The campaign features an infectious custom track, Wolf Out!, set to the tune of Le Freak by Chic, infusing the campaign with a high-energy vibe that appeals to families seeking fun and connection. Watch below:
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Kimberly May, Vice President of Integrated Marketing and Brand Creative, highlights the uniqueness of the resort’s experience: “The experience inside a Great Wolf Lodge is unlike any other. We hope that people will feel the excitement through this campaign and want to experience that feeling of connection with their own families.”
The resort, known for its world-class waterparks, offers a variety of exciting activities designed to bring families together. The campaign’s visuals and music aim to showcase these experiences, making the campaign come alive with excitement and joy.
The Wolf Out! campaign will be visible across multiple platforms, including 30-second, 15-second, and six-second video assets distributed via OTT, CTV, streaming services, social media, and audio platforms. Additional targeting will occur through email marketing and in-lodge advertisements, ensuring the campaign reaches families at every touchpoint.
CREDITS:
BRAND: Great Wolf Resorts
AGENCY: FCB, Chicago
