DoorDash has launched a new campaign developed by Quality Meats in collaboration with Superette, DoorDash’s internal creative studio, to highlight the flexible benefits of gig work.
The new creative, aimed at showcasing the convenience and adaptability of delivering with DoorDash, marks the first initiative under the delivery brand’s new platform, “Your Door to More,” which was introduced earlier this year.
The inaugural 30-second spot, titled “Other Commitments,” kicks off a series of ads set to launch throughout the year. The campaign underscores how delivering with DoorDash offers a quick and easy way to earn money, accommodating the various twists and turns of life.
The spot emphasizes the primary advantage of flexibility, demonstrating how dashing allows individuals to create their own schedules and deliver at times that suit them best. The ad follows a fast-paced sequence of events where Dashers can earn quickly, reliably, and flexibly, meeting the financial needs that everyone faces. The spot concludes with the tagline, “Your Door to Earning on Your Time,” encapsulating the campaign’s message. Watch below:
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“Potential Dashers have a lot on their plates. They are busy people who may already have full-time jobs and other commitments that they’re juggling to try to make ends meet,” said Gordy Sang, Co-Founder & Co-CCO of Quality Meats. “We want people to know that delivering with DoorDash is a way to quickly make extra cash that enables them to keep living their lives and dash when they need to and when it works for them.”
Produced by Furlined and directed by Paco Cruz, known as PACO, the campaign will be featured on streaming and social platforms, as well as in markets in Canada and Australia.
CREDITS:
BRAND: DoorDash, Inc.
- Chief Marketing Officer: Kofi Amoo-Gottfried
- Executive Creative Director: Mariota Essery
- Managing Director, Superette: Eli Velez
- Group Creative Director: Julio D’Alfonso
- Director of Brand Marketing: Brett Corrick
- Senior Manager, Brand Marketing: William de Ryk
- Manager, Creative Growth Strategy: Lila Abramson
- Business Lead: Josh Lyberger
- Brand Supervisor: Arika Jeter
AGENCY: Quality Meats
- Chief Creative Officers: Brian Siedband & Gordy Sang
- Creative Directors: Jamie Stark & Maxx Delaney
- Head of Production: Autumn Childress
- Executive Producer: Cate McManus
- Account Director: Chloe Sloofman
- Business Affairs: Emily Goodman
PRODUCTION COMPANY: Furlined
- Executive Producer: David Thorne
- Director: PACO
- DP: Paul Meyers
- Casting: Steam Films
EDIT: The Den
- Executive Producer: Rachel Seitel
- Post Producer: Kortney Rubottom
- Editor: Tobias Suhm
- Assistant Editor – Josh Miller
- Colorist: Daniel De Vue
- Post Producer: Sasha Pace
VFX / ONLINE / CONFORM / FINISH: Trafik
- Finishing Producer: Stephanie Allis
- VFX Artist: Sean Anderson
MUSIC: Songs For Film & TV
Composer: Turreekk
SOUND DESIGN & MIX: Dusty Albertz
