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Tag: advertising news

Two by Four and American Place Casino are Changing the Game
  • CREATIVE

Two by Four and American Place Casino are Changing the Game

By Reel Chicago Feb 8, 2024
Two by Four advertising and marketing agency headquartered in Chicago, joined forces with American Place Casino to create the Change the Game campaign, in a strategic move to t...
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Cap Gun signs tabletop director Tyllie Barbosa
  • REEL MOVES

Cap Gun signs tabletop director Tyllie Barbosa

By Reel Chicago Feb 2, 2024
Commercial production company Cap Gun signs stunning tabletop director Tyllie Barbosa. Tyllie Barbosa has been helping brands tell beautiful stories since she began her car...
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Unsurfaced wins Silver Anthem Award for Eastside’s Change 1961
  • AWARDS

Unsurfaced wins Silver Anthem Award for Eastside’s Change 1961

By Reel Chicago Feb 1, 2024
“What if the PGA never banned non-white players in the first place?” That’s the arresting opening line of Change 1961, a two-minute video created and produced by Chic...
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SAXX offers “family jewels” pendant in  Valentine’s Day campaign
  • CREATIVE

SAXX offers “family jewels” pendant in Valentine’s Day campaign

By Reel Chicago Feb 1, 2024
SAXX Underwear has long been recognized for its innovative design, offering men a supportive and comfortable fit with its hammock-shaped pouch. With Valentine's Day approaching...
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Motion Agency announces acquisition of 2.718 Marketing
  • REEL MOVES

Motion Agency announces acquisition of 2.718 Marketing

By Reel Chicago Feb 1, 2024
The Motion Agency, Chicago’s largest, certified female-owned and operated, independent marketing communications agency, announced the acquisition of one of the nati...
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New Mrs. Butterworth’s  Dunkin’ Glazed syrup hits shelves
  • REEL BUSINESS

New Mrs. Butterworth’s Dunkin’ Glazed syrup hits shelves

By Reel Chicago Jan 31, 2024
Mmmmmmm. Oh, Mrs. Butterworth what have you done? The Pancake Syrup brand has joined forces with Dunkin' to introduce Mrs. Butterworth's Dunkin' Glazed Donut Flavored Pancake S...
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BetMGM’s Super Bowl ad sacks Tom Brady
  • Super Bowl

BetMGM’s Super Bowl ad sacks Tom Brady

By Reel Chicago Jan 29, 2024
BetMGM has unveiled its Super Bowl ad, featuring an all-star lineup that pointedly excludes NFL legend Tom Brady. The 60-second extended cut of the ad, released recently, showc...
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“Ahnuld” is Agent State Farm in Super Bowl teaser
  • Super Bowl

“Ahnuld” is Agent State Farm in Super Bowl teaser

By Reel Chicago Jan 29, 2024
In a move sure to grab audiences, State Farm Insurance has teased its upcoming Super Bowl commercial featuring none other than Hollywood icon Arnold Schwarzenegger. The teaser,...
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Chicago actor Jeff Daniel Phillips is new Geico Caveman
  • CREATIVE

Chicago actor Jeff Daniel Phillips is new Geico Caveman

By Reel Chicago Jan 29, 2024
The beloved Geico Caveman commercials are making a comeback, and this time, an Illinois native is taking the national spotlight. Jeff Daniel Phillips, hailing from Chicago, has...
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McDonald’s doubles the taste of its Big Mac
  • REEL BUSINESS

McDonald’s doubles the taste of its Big Mac

By Reel Chicago Jan 10, 2024
Did somebody say "Four all beef patties?" In an exciting announcement, McDonald's is set to bring back the legendary Big Mac in a grander, saucier form for 2024 – introducing...
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Away Luggage unpacks fun in Jeremy Allen White CK parody
  • Reel Ad of the Week

Away Luggage unpacks fun in Jeremy Allen White CK parody

By Reel Chicago Jan 9, 2024
Well, that didn't take long. Away, the popular luggage company, has taken a playful and creative approach to social media by spoofing The Bear's Jeremy Allen White's recent Cal...
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McDonald’s rings in New Year with Fry Countdown
  • CREATIVE

McDonald’s rings in New Year with Fry Countdown

By Reel Chicago Jan 7, 2024
It's only January 8, so we can still talk New Year's Eve stunts. As the world eagerly awaited the traditional Times Square Ball Drop to welcome 2024, McDonald's took a playful ...
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Best of Chicago Advertising in 2023
  • Year in Review

Best of Chicago Advertising in 2023

By Colin Costello Dec 29, 2023
The creative struggle -- that ongoing battle to keep great advertising great from inception to production -- is real. Crafting advertising that not only captures attention,...
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McDonald’s launches CosMc’s: A cosmic beverage-led concept
  • REEL BUSINESS

McDonald’s launches CosMc’s: A cosmic beverage-led concept

By Reel Chicago Dec 15, 2023
This week, McDonald's is venturing into the cosmos with the launch of CosMc’s, a new small-format, beverage-centric concept. The nostalgic and bold concept features a menu of...
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Havas and Night Ministry help unhoused Chicagoans
  • HOLIDAY SPIRIT

Havas and Night Ministry help unhoused Chicagoans

By Reel Chicago Dec 15, 2023
Havas Chicago has partnered with the nonprofit organization The Night Ministry to introduce "The Donation Display," a unique initiative aimed at supporting unhoused individuals...
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Pop-Tarts Bowl to introduce college football’s first edible mascot
  • REEL BUSINESS

Pop-Tarts Bowl to introduce college football’s first edible mascot

By Reel Chicago Nov 26, 2023
In a bold move that redefines game-day experiences, Pop-Tarts has announced the introduction of college football's first-ever Edible Mascot. The winning team of the upcoming Po...
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We are thankful for you
  • HOLIDAY SPIRIT

We are thankful for you

By Barbara Roche Nov 22, 2023
Yep, of course we are thankful for our family, our friends, our co-workers, our advertisers and readers, but we are particularly thankful this year for the amazing people liste...
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Jimmy Fallon leads new State Farm campaign
  • Reel Ad of the Week

Jimmy Fallon leads new State Farm campaign

By Reel Chicago Nov 20, 2023
State Farm's newest creative effort, The Right Kind of Magic, conceived and developed by Highdive, features Tonight Show host Jimmy Fallon, who will also act as a creative coll...
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AbelsonTaylor Group receives the inaugural ACE Aspire Award
  • AWARDS

AbelsonTaylor Group receives the inaugural ACE Aspire Award

By Reel Chicago Nov 20, 2023
Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Heal...
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Crocs x McDonald’s serve up new footwear
  • REEL BUSINESS

Crocs x McDonald’s serve up new footwear

By Reel Chicago Nov 18, 2023
Love Crocs? Love McDonald's? You're in luck. Now you can be a brand ambassador for both as McDonald's has entered the world of footwear through a collaboration with Crocs. T...
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