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Tag: advertising news

Sandals Resorts taps Leo Burnett to lead creative
  • ACCOUNT WINS

Sandals Resorts taps Leo Burnett to lead creative

By Reel Chicago Sep 4, 2024
Sandals Resorts has announced that Leo Burnett will take on the role of creative agency of record for its Sandals and Beaches brands. The agency, known for its innovative appro...
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Chicago Sky, BarkleyOKRP use AI to shield players from online harm
  • CREATIVE

Chicago Sky, BarkleyOKRP use AI to shield players from online harm

By Reel Chicago Aug 30, 2024
Chicago Sky, in partnership with advertising agencies BarkleyOKRP and Putney, is taking a bold step forward with its "Block the Negativity, Post Up Positivity" initiative aimed...
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Havas helps PLEZi Nutrition launch sugarcane-based backpack
  • CREATIVE

Havas helps PLEZi Nutrition launch sugarcane-based backpack

By Reel Chicago Aug 30, 2024
In a move to combat excessive sugar consumption among children, PLEZi Nutrition, co-founded by former First Lady Michelle Obama, has unveiled the PLEZi Sugar Pack—a groundbre...
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Method & Madness Jessica Batson directs new campaign from Doe-Anderson 
  • CREATIVE

Method & Madness Jessica Batson directs new campaign from Doe-Anderson 

By Reel Chicago Aug 28, 2024
Sullivan University, a trailblazer in career-focused education, presents The School of Doing, an innovative campaign developed in partnership with Doe-Anderson and directed by ...
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What does Omnicom consolidation mean for DDB and Energy BBDO?
  • REEL BUSINESS

What does Omnicom consolidation mean for DDB and Energy BBDO?

By Reel Chicago Aug 28, 2024
Yesterday, Omnicom Group Inc. unveiled its latest initiative, the Omnicom Advertising Group (OAG), which is set to redefine the creative industry landscape by aligning powerhou...
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Geletka+ soars high on Inc. 5000 list
  • AWARDS

Geletka+ soars high on Inc. 5000 list

By Reel Chicago Aug 22, 2024
In just 5 years John Geletka and his team at Geletka+ have soared to a top ranking on the esteemed Inc. 5000. In an announcement by Inc., Geletka+, Chicago’s fast-growing cre...
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McDonald’s goes big with Global Collector Cups
  • Reel Ad of the Week

McDonald’s goes big with Global Collector Cups

By Reel Chicago Aug 20, 2024
McDonald’s has long been synonymous with iconic collectibles that evoke cherished memories, from Happy Meal toys to vintage posters and trading cards. Now, the fast-food ...
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AbelsonTaylor promotes Amy Restko to Group Director of Engagement Strategy
  • REEL MOVES

AbelsonTaylor promotes Amy Restko to Group Director of Engagement Strategy

By Reel Chicago Aug 20, 2024
Leading healthcare marketer AbelsonTaylor Group has promoted Amy Restko to Group Director of Engagement Strategy in recognition of her success in developing winning b...
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DoorDash targets Dashers in recruitment campaign
  • CREATIVE

DoorDash targets Dashers in recruitment campaign

By Reel Chicago Aug 16, 2024
DoorDash is doubling down on its efforts to attract new Dashers with a fresh ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio, Superet...
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Tom Duff celebrates 29 years at Optimus
  • Advertiser Spotlight

Tom Duff celebrates 29 years at Optimus

By Colin Costello Aug 15, 2024
Big congrats to Tom Duff, who is celebrating 29 years at Optimus, marking nearly three decades of leadership and innovation in the advertising and post-production industry. ...
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AbelsonTaylor Group launches media agency AT Activate
  • REEL BUSINESS

AbelsonTaylor Group launches media agency AT Activate

By Reel Chicago Aug 14, 2024
AbelsonTaylor Group has launched a full-service media agency, AT Activate, to provide one-stop, data-driven media strategy, planning, buying and analytics services to ensure ...
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BBDO appoints Jiah Choi to oversee Chicago and New York
  • REEL MOVES

BBDO appoints Jiah Choi to oversee Chicago and New York

By Reel Chicago Aug 10, 2024
In a strategic move aimed at fostering collaboration and innovation, BBDO has appointed its first CEO to lead both its New York and Chicago offices. Jiah Choi, previously the p...
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Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad
  • CREATIVE

Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad

By Reel Chicago Aug 9, 2024
This summer, while the world’s top athletes vie for gold medals, Cat’s Pride is making its own bid for the spotlight with a new, cat-centric commercial titled Go for the Me...
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Bader Rutter appoints David Jordan as CEO
  • REEL MOVES

Bader Rutter appoints David Jordan as CEO

By Reel Chicago Aug 8, 2024
Bader Rutter has appointed David Jordan as its new chief executive officer. Jordan is the fourth CEO in the 50-year history of the employee-owned agency, succeeding Jeff Young,...
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Camp Lucky signs GYPSY for exclusive Midwest representation
  • REEL MOVES

Camp Lucky signs GYPSY for exclusive Midwest representation

By Reel Chicago Jul 31, 2024
Camp Lucky has announced a new partnership with Laurel Dobose and GYPSY for exclusive Midwest representation. “There is a good reason why Laurel has built a reputation for...
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Two Chicago agencies shine at AdAge’s Small Agency Awards
  • AWARDS

Two Chicago agencies shine at AdAge’s Small Agency Awards

By Colin Costello Jul 26, 2024
Chicago's advertising scene is celebrating a significant achievement as two local agencies, Quality Meats and Laughlin Constable, were honored at Ad Age’s 16th Annual Small A...
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AbelsonTaylor adds British Randle as VP, Director of Content
  • REEL MOVES

AbelsonTaylor adds British Randle as VP, Director of Content

By Reel Chicago Jul 25, 2024
AbelsonTaylor Group has expanded its production team by hiring British Randle, a seasoned executive with experience across a broad range of industries, as vice president, direc...
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Motion Agency promotes Terry Mertens to ECD
  • REEL MOVES

Motion Agency promotes Terry Mertens to ECD

By Reel Chicago Jul 22, 2024
Motion, Chicago’s largest independent, female-owned creative communications agency has promoted Terry Mertens to their first-ever Executive Creative Director (ECD). For ne...
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Energy BBDO Chicago Office leader, Jeff Adkins, steps down
  • REEL MOVES

Energy BBDO Chicago Office leader, Jeff Adkins, steps down

By Reel Chicago Jul 19, 2024
Jeff Adkins, president and CEO of Energy BBDO in Chicago, is stepping down after a long tenure with the Omnicom agency. This move creates vacancies at the leadership level for ...
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Collective Media pulls together a winning team for Purina Campaign
  • Behind The Scenes

Collective Media pulls together a winning team for Purina Campaign

By Barbara Roche Jul 12, 2024
Collective Media Productions (CMP) is revolutionizing the production and post-production industry by offering exceptional service through carefully assembled freelance teams. ...
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