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Tag: advertising news

Optimus, Kelce Bros, General Mills attend Cereal Training Camp
  • Reel Ad of the Week

Optimus, Kelce Bros, General Mills attend Cereal Training Camp

By Reel Chicago Oct 15, 2024
General Mills has teamed up with NFL stars Travis and Jason Kelce for a typical Kelce partnership that brings a new cereal, the Kelce Mix, to life. The collab, which includes T...
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Burt’s Bees introduces a sensory wonder in new FCB campaign
  • CREATIVE

Burt’s Bees introduces a sensory wonder in new FCB campaign

By Reel Chicago Oct 15, 2024
FCB Chicago is at the helm of Burt’s Bees’ newest campaign, introducing the brand's fresh platform, "A Touch of Wonder." This campaign takes natural skincare lovers on a wa...
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SKITTLES unparalyzes gen-Z’s commitment issues
  • CREATIVE

SKITTLES unparalyzes gen-Z’s commitment issues

By Reel Chicago Oct 15, 2024
Face it, SKITTLES is strange. But we embrace strange at Reel Chicago. Relish it even. And that's why we are drawn to this thought-provoking new spot created by DDB Chicago and ...
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Let the Feast Begin! KFC enters the Chicken Tender Wars
  • Reel Ad of the Week

Let the Feast Begin! KFC enters the Chicken Tender Wars

By Reel Chicago Oct 15, 2024
The Chicken Sandwich wars may have come to a close, but a new battlefield has emerged in the fast-food world: the chicken tender wars. KFC, who recently switched its account to...
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“Smell My Feet?” No problem with Airheads foot spray
  • HAlloween

“Smell My Feet?” No problem with Airheads foot spray

By Reel Chicago Oct 8, 2024
This Halloween, Airheads is making a playful twist on the age-old "trick-or-treat, smell my feet" rhyme by debuting its very own cherry-scented foot spray, offering a sweet sol...
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The Colonie and Yellow Shoes create a magical new Disney campaign
  • Reel Ad of the Week

The Colonie and Yellow Shoes create a magical new Disney campaign

By Reel Chicago Oct 8, 2024
In a heartwarming new campaign, Disney's creative agency, Yellow Shoes, sent a film crew out on the streets, randomly asking people to share their favorite Walt Disney World me...
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Snyder’s of Hanover gets spooky with Pretzelface
  • HAlloween

Snyder’s of Hanover gets spooky with Pretzelface

By Reel Chicago Oct 8, 2024
Move over, Jason, Leatherface and Jigsaw. This Halloween, Snyder’s of Hanover, in collaboration with Leo Burnett, is giving the holiday a savory twist with their new characte...
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NHL embraces Gen Z stars in Highdive campaign
  • CREATIVE

NHL embraces Gen Z stars in Highdive campaign

By Reel Chicago Oct 7, 2024
The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its "The Next Golden Era is...
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Highdive shows ‘There’s more to DISH” in new work
  • Reel Ad of the Week

Highdive shows ‘There’s more to DISH” in new work

By Reel Chicago Oct 3, 2024
Just like there’s more than meets the eye to these individuals, DISH Network is positioning itself as a service with more to offer than people might think. The central theme?...
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Leo Burnett wins Jay Chiat Awards’ Grand Prix
  • AWARDS

Leo Burnett wins Jay Chiat Awards’ Grand Prix

By Reel Chicago Oct 3, 2024
The 2024 Jay Chiat Awards, organized by the 4A’s (American Association of Advertising Agencies), celebrated strategic excellence in advertising across 12 categories. Leo Burn...
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Heinz Ketchup celebrates superfans with Chicago artist
  • CREATIVE

Heinz Ketchup celebrates superfans with Chicago artist

By Reel Chicago Oct 2, 2024
Heinz Ketchup celebrated superfans in a fun and unique way by creating a one-of-a-kind ketchup packet suit jacket for Heinz Le, a longtime devotee of the brand who wore it for ...
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Cramer-Krasselt wins Belle Tire business
  • ACCOUNT WINS

Cramer-Krasselt wins Belle Tire business

By Reel Chicago Sep 30, 2024
Cramer-Krasselt (C-K), one of the nation’s largest independent and data-driven marketing agencies, is excited to announce the addition of retailer Belle Tire to its diverse p...
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Comcast Business unveils mobile art installations across Chicago
  • CREATIVE

Comcast Business unveils mobile art installations across Chicago

By Reel Chicago Sep 27, 2024
In a city known for its public art installations, from 1999's iconic Cows on Parade to the infamous Bean and vibrant murals, Comcast Business is following in the tradition of c...
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AbelsonTaylor hires Antonio Rivera as Dir. of Engagement Strategy
  • REEL MOVES

AbelsonTaylor hires Antonio Rivera as Dir. of Engagement Strategy

By Reel Chicago Sep 26, 2024
Leading healthcare advertising and marketing firm AbelsonTaylor Group has hired Antonio Rivera, a seasoned omnichannel engagement expert, as director of engagement strategy. ...
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Drive Safe Chicago challenges teens to create a 30-second PSA
  • REEL BUSINESS

Drive Safe Chicago challenges teens to create a 30-second PSA

By Reel Chicago Sep 24, 2024
The National Road Safety Foundation (NRSF) and the Chicago Auto Show are hosting the 11th annual Drive Safe Chicago PSA Contest and teens from Chicagoland and throughout Illi...
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Fusion92 appoints Kevin Dean as EVP Data Partnerships
  • REEL MOVES

Fusion92 appoints Kevin Dean as EVP Data Partnerships

By Reel Chicago Sep 19, 2024
Transformation firm Fusion92 has announced the addition of Kevin Dean as Executive Vice President of Data Partnerships, a newly created position within the company. Dean, w...
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Advertising lost a true Innovator: Munier Sharieff
  • In memoriam

Advertising lost a true Innovator: Munier Sharieff

By Kevin Brockenbrough Sep 19, 2024
EDITOR'S NOTE: On September 19, the advertising and comic book worlds lost a talented writer. Munier Sharieff, who spent most of his advertising career at Burrell Communication...
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Chicago’s Jennifer Hudson teams up with the Dawn Ducklings
  • CREATIVE

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings

By Reel Chicago Sep 19, 2024
The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed ...
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Leo Burnett ‘Love Protects’ campaign supports child car safety
  • Reel Ad of the Week

Leo Burnett ‘Love Protects’ campaign supports child car safety

By Reel Chicago Sep 18, 2024
During Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) debuted a new creative campaign, titled Love Protects, in su...
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New campaign for Chicago Sports Network delivers
  • CREATIVE

New campaign for Chicago Sports Network delivers

By Reel Chicago Sep 17, 2024
As the Chicago Bulls and Blackhawks gear up for their preseason games, the city’s newest sports broadcasting platform, Chicago Sports Network (CHSN), is preparing to make its...
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