Super Bowl Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

Super Bowl

Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review

By Reel Chicago Feb 14, 2022

Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun in the 18th consecutive Kellog...

Super Bowl

How brands used nostalgia to shape the future in Super Bowl LVI

Jon Laughlin, Chief Creative Officer, Laughlin Constable Feb 14, 2022

In 1995, Dr. Dre’s “The Chronic” was only available via a scratched CD and electricity was used to power household appliances including the family tube TV. In 2022, the e...

Super Bowl

Miller64 says answer a math question, get a free beer

By Reel Chicago Feb 9, 2022

You may have heard there is a new light beer on the block with 80 calories. 80 calories, huh? Seems like … a lot for a super light beer. So Miller64, the OG extra light be...

Super Bowl

Touchdown! 7-Eleven delivers free pizza for this year’s Big Game

By Reel Chicago Feb 9, 2022

Free pizza?! Score! 7-Eleven is getting customers ready for this year's Big Game with a touchdown of a deal. Sunday, February 13, customers are being rewarded with one de...

Super Bowl

New Pro Football Hall of Fame website officially kicks off

By Reel Chicago Feb 4, 2022

If you need to brush up on your football facts before the Big Game you are in luck. The Pro Football Hall of Fame has announced the relaunch of their official website profootba...

Super Bowl

Miller Lite turns virtual cheers into real-life beers at the ‘Meta Lite Bar’

By Reel Chicago Feb 3, 2022

Football's biggest day is virtually here. Each year, millions of Americans huddle to watch the Big Game and enjoy some great-tasting Miller Lite. But why stick within the confi...

Super Bowl

17 million Americans call in sick the day after the Big Game but not at SRW

By Reel Chicago Feb 3, 2022

SRW, the full-service agency has announced another innovative benefit for its workforce. Noting that an average of 17 million Americans call in sick the day after the Big Game,...

Super Bowl

Chicago agency Highdive soars again in Super Bowl

By Colin Costello Feb 10, 2021

Congratulations to Highdive for once again landing atop of USA Today's Admeter. The agency's two 60-second Super Bowl LV spots for Quicken's Rocket Mortgage were ranked number ...

Super Bowl

Cheetos wins 2021 Kellogg School Super Bowl Review

By Reel Chicago Feb 9, 2021

Don't get Super Bowl fatigue just yet. There's a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its "It Wasn't Me" ad in the 17th con...

Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021

Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...

Super Bowl

Laughlin Constable’s John Maxham on Super Bowl ads

By John Maxham Feb 8, 2021

Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not th...

Super Bowl

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

By Reel Chicago Feb 7, 2021

Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter...

Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021

McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...

Super Bowl

You want a sandwich war? You got a sandwich war.

By Reel Chicago Feb 5, 2021

First, there were the Chicken wars. Now, Jimmy John's finds itself in the middle of a sandwich war during the company's first-ever Super Bowl commercial. The new spot from t...

Super Bowl

“Believe You Will” in Guaranteed Rate’s SB spot

By Reel Chicago Feb 5, 2021

It's the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe Yo...

Super Bowl

Jeep to air one spot during Super Bowl

By Reel Chicago Feb 4, 2021

Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half ...

Super Bowl

Where does Chicago rank for football fans?

By Reel Chicago Feb 4, 2021

For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, ...

Super Bowl

Complete list of all our Super Bowl coverage. Enjoy!

By Reel Chicago Feb 2, 2021

If you're as much of a fan of Super Bowl spots as we are you will enjoy seeing the complete list of our coverage right here. We're making it easy on our readers with one cl...

Super Bowl

Super Bowl consumer spending down

By Reel Chicago Jan 28, 2021

Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend ...

Super Bowl

Coors Light, Seltzer Big Game ad runs in dreams

By Reel Chicago Jan 28, 2021

During the Super Bowl, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space - so much so that Coors i...