By the time this story runs, the Super Bowl commercial winners and losers will already have been declared. Rankings finalized. Hot takes archived. But advertising history sugge...
Google reclaimed the No. 1 spot in the 22nd annual Kellogg School Super Bowl Advertising Review, with its Gemini-powered spot “New Home” earning the highest marks from the ...
Super Bowl LX is officially in the books, and the marketing machine did exactly what it always does. For weeks, our feeds were flooded with everything from fully baked cinemati...
These days, you just can’t escape AI. And now you can’t when it comes to Super Bowl ads either. But hey, there were some good ones. For me, Claude’s spot stood out. It fe...
Just ahead of the Big Game, Nissan is celebrating one of America’s most sacred game-day rituals, chips and dip, with a playful new social campaign spotlighting the versatili...
Thirty years ago, during the Big Game, a Pepsi loyalty promotion promised something so audacious it became legend: collect enough points and you could get a jet. One man believ...
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair.
Talk about a ha...
Lay’s is showing up to the Super Bowl with a rare double play this year: two national ads and a fan-facing activation, from Highdive, all centered on the humble potato and th...
NERDS is returning to the Big Game for the third consecutive year, this time with a juicier twist. The Ferrara-owned candy brand is introducing NERDS Juicy Gummy Clusters, its ...
Sometimes love means taking matters into your own hands, and maybe stacking a few crisps along the way. For the biggest snacking moment of the year, Chicago-based Pringles is t...
Grubhub is making a bold play to reset expectations around restaurant delivery by tackling the issue consumers complain about most: fees.
In its first-ever Big Game national...
Editor's Note: Barry Burdiak is an award-winning creative director at Chicago-based independent agency Schafer Condon Carter (SCC). With more than three decades in the agency w...
Chicago-based Grubhub is heading to the Super Bowl for the first time, and it is doing so with one of the most distinctive filmmakers working today. According to The Hollywood ...
Brace yourselves. MANSCAPED is officially entering the Super Bowl conversation. The fast-growing men’s grooming brand is making its first-ever national Super Bowl appearance,...
I was fortunate to be invited to watch the Super Bowl this year with Craig Duncan and Yvette Corbarrubias aka The Duncans. They corralled a mighty group with a com...
Every year, Super Bowl commercials flood our screens with spectacle, humor, and celebrity cameos, but the best ads are the ones that make us feel something. This year, that hon...
Flying saucers, mustaches, and eyebrows. Oh my! Super Bowl LIX didn’t hold back on thecelebrities, the spectacle, and borrowed interest. I was mostly underwhelmed by many of ...
After an eight-year hiatus, GoDaddy is making a grand return to Super Bowl advertising with a 30-second spot featuring Walton Goggins—but this time, the focus isn’t on shoc...
Lay’s is making a grand return to the Super Bowl, and this time, it’s with the cinematic touch of Academy Award-winning director Taika Waititi. Known for his ability to ble...
As football fans (Go Birds!) brace for the inevitable post-Super Bowl slump, Coors Light is here to remind everyone that slowing down can be a good thing. The brand’s 2025 Bi...
