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Category: Super Bowl

Coors Light to return to the Super Bowl
  • Super Bowl

Coors Light to return to the Super Bowl

By Reel Chicago Sep 19, 2023
Molson Coors has announced Coors Light's return to the Super Bowl commercial lineup for the 2024 game, marking its second consecutive appearance in the prestigious event. T...
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Ram explores premature electrification for Super Bowl
  • Super Bowl

Ram explores premature electrification for Super Bowl

By Reel Chicago Feb 12, 2023
Today, Ram unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also s...
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Jeep Electric Boogies its way into Super Bowl
  • Super Bowl

Jeep Electric Boogies its way into Super Bowl

By Reel Chicago Feb 12, 2023
Jeep's Super Bowl one-minute commercial Electric Boogie celebrates the brand’s expansion of its electrified lineup across the world, taking the new interpretation of the icon...
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WeatherTech celebrates 10 years of Super Bowl ads
  • Super Bowl

WeatherTech celebrates 10 years of Super Bowl ads

Feb 10, 2023
Pinnacle Advertising & Marketing client WeatherTech, the leading manufacturer of premium American-made automotive accessories, home, and pet care products, will air a new 3...
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Jeep teases Super Bowl with lizard and flamingo
  • Super Bowl

Jeep teases Super Bowl with lizard and flamingo

By Reel Chicago Feb 10, 2023
Stellantis has announced that both the Jeep and Ram brands will have 60-second advertisements during Super Bowl LVII, being played on Sunday, February 12th between the Philade...
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Highdive and Cutters team up for an epic Jersey Mike’s Big Game ad
  • Super Bowl

Highdive and Cutters team up for an epic Jersey Mike’s Big Game ad

By Reel Chicago Feb 9, 2023
As the Big Game approaches, Jersey Mike's Subs is releasing a teaser of what it has in store for the brand's debut on marketing's largest stage.  The teaser features New...
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Coors Light and Miller Lite announce high stakes ad for the big game
  • Super Bowl

Coors Light and Miller Lite announce high stakes ad for the big game

By Reel Chicago Jan 30, 2023
Coors Light and Miller Lite walk into a bar, and what happens next is anyone’s guess. Today, Coors Light and Miller Lite announced The High Stakes Beer Ad, a first-of-its-...
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Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review
  • Super Bowl

Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review

By Reel Chicago Feb 14, 2022
Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun in the 18th consecutive Kellog...
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How brands used nostalgia to shape the future in Super Bowl LVI
  • Super Bowl

How brands used nostalgia to shape the future in Super Bowl LVI

Jon Laughlin, Chief Creative Officer, Laughlin Constable Feb 14, 2022
In 1995, Dr. Dre’s “The Chronic” was only available via a scratched CD and electricity was used to power household appliances including the family tube TV. In 2022, the e...
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Miller64 says answer a math question, get a free beer
  • Super Bowl

Miller64 says answer a math question, get a free beer

By Reel Chicago Feb 9, 2022
You may have heard there is a new light beer on the block with 80 calories. 80 calories, huh? Seems like … a lot for a super light beer. So Miller64, the OG extra light be...
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Touchdown! 7-Eleven delivers free pizza for this year’s Big Game
  • Super Bowl

Touchdown! 7-Eleven delivers free pizza for this year’s Big Game

By Reel Chicago Feb 9, 2022
Free pizza?! Score! 7-Eleven is getting customers ready for this year's Big Game with a touchdown of a deal. Sunday, February 13, customers are being rewarded with one de...
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New Pro Football Hall of Fame website officially kicks off
  • Super Bowl

New Pro Football Hall of Fame website officially kicks off

By Reel Chicago Feb 4, 2022
If you need to brush up on your football facts before the Big Game you are in luck. The Pro Football Hall of Fame has announced the relaunch of their official website profootba...
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Miller Lite turns virtual cheers into real-life beers at the ‘Meta Lite Bar’
  • Super Bowl

Miller Lite turns virtual cheers into real-life beers at the ‘Meta Lite Bar’

By Reel Chicago Feb 3, 2022
Football's biggest day is virtually here. Each year, millions of Americans huddle to watch the Big Game and enjoy some great-tasting Miller Lite. But why stick within the confi...
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17 million Americans call in sick the day after the Big Game but not at SRW
  • Super Bowl

17 million Americans call in sick the day after the Big Game but not at SRW

By Reel Chicago Feb 3, 2022
SRW, the full-service agency has announced another innovative benefit for its workforce. Noting that an average of 17 million Americans call in sick the day after the Big Game,...
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Chicago agency Highdive soars again in Super Bowl
  • Super Bowl

Chicago agency Highdive soars again in Super Bowl

By Colin Costello Feb 10, 2021
Congratulations to Highdive for once again landing atop of USA Today's Admeter. The agency's two 60-second Super Bowl LV spots for Quicken's Rocket Mortgage were ranked number ...
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Cheetos wins 2021 Kellogg School Super Bowl Review
  • Super Bowl

Cheetos wins 2021 Kellogg School Super Bowl Review

By Reel Chicago Feb 9, 2021
Don't get Super Bowl fatigue just yet. There's a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its "It Wasn't Me" ad in the 17th con...
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OKRP Creatives weigh in on Super Bowl ads
  • Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021
Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...
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Laughlin Constable’s John Maxham on Super Bowl ads
  • Super Bowl

Laughlin Constable’s John Maxham on Super Bowl ads

By John Maxham Feb 8, 2021
Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not th...
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Not Edward, Edgar Scissorhands in Cadillac LYRIQ
  • Super Bowl

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

By Reel Chicago Feb 7, 2021
Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter...
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McDonald’s Super Bowl – Thank You for Driving Thru
  • Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021
McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...
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