Super Bowl Archives · Reel Chicago News

Super Bowl

Google Pixel is winner of Kellogg Super Bowl ad review

By Reel Chicago Feb 13, 2024

For the second consecutive year, Google Pixel emerged as the standout winner in the strategic advertising rankings, as revealed by Evanston-based Kellogg School of Management's...

Super Bowl

Two By Four’s Founder x CEO David Stevenson on Super Bowl ads

By David Stevenson Feb 12, 2024

Every time I have been asked to review Super Bowl commercials, I’ve always started with a top five and written my way down to my favorite. But this year I am compelled to sta...

Super Bowl

LC’s Co-Chief CDs Pat and Jon Laughlin offer Super Bowl POVs

By Reel Chicago Feb 12, 2024

Super Bowl LVIII delivered another spectacle of creativity, celebrity endorsements, and brand messaging as advertisers vied for viewers' attention during one of the most-watche...

Super Bowl

1o8’s ECD Jen Bills comments on Super Bowl LVIII’s ads

By Jen Bills Feb 12, 2024

Some Super Bowl ideas are so good and so obvious that when they actually make it to the screen it’s like the world just righted a wrong. That’s how I felt when I first ...

Super Bowl

‘Ye’ wins (sort of) Super Bowl ad with homemade video

By Reel Chicago Feb 12, 2024

Chicago-born Kanye West "Ye" made a unique impact during the Super Bowl by airing a homemade commercial to promote his new merchandising campaign. Despite the absence of a ...

Super Bowl

Has Highdive become a Super Bowl ad dynasty?

By Colin Costello Feb 11, 2024

That was one helluva game last night. 74 minutes and 57 seconds of playing time and 4 hours and change for snacking and drinking. As the dust settles from Super Bowl LVIII, th...

Super Bowl

SCC reveals new Old National Bank spot on Super Bowl Sunday

By Reel 360 Feb 9, 2024

Chicago-based independent creative agency Schafer Condon Carter (SCC) has announced the debut of its latest work for Old National Bank, scheduled to premiere on CBS just before...

Super Bowl

United enlists Early Edition’s Kyle Chandler to get Bears fans hyped for Big Game

By Reel Chicago Feb 8, 2024

The Bears aren't in the Super Bowl. Neither are the Texans. Or the Browns. Chicago-based United Airlines addresses those fans in a tongue-in-cheek Super Bowl campaign Featuring...

Super Bowl

SUPER BOWL: NERDS Gummy gets the feeling in ode to Flashdance

By Reel Chicago Feb 8, 2024

NERDS Candy is stepping onto the grand stage of Super Bowl advertising for the first time in its 40-year history, marking a significant milestone for Ferrara, the brand's paren...

Super Bowl

Arnold Schwarzenegger takes on State Farm’s tagline in Super Bowl teaser

By Reel Chicago Feb 6, 2024

Arnold Schwarzenegger has taken on a T-1000 and a T-X in Terminator films. He's gone up against a Predator. He even took on Danny Devito in Twins. Now, State Farm has presented...

Super Bowl

BetMGM’s Super Bowl ad sacks Tom Brady

By Reel Chicago Jan 29, 2024

BetMGM has unveiled its Super Bowl ad, featuring an all-star lineup that pointedly excludes NFL legend Tom Brady. The 60-second extended cut of the ad, released recently, showc...

Super Bowl

“Ahnuld” is Agent State Farm in Super Bowl teaser

By Reel Chicago Jan 29, 2024

In a move sure to grab audiences, State Farm Insurance has teased its upcoming Super Bowl commercial featuring none other than Hollywood icon Arnold Schwarzenegger. The teaser,...

Super Bowl

Digitas to bring Nerds to Super Bowl

By Reel Chicago Jan 18, 2024

The Super Bowl is going to The Nerds. In a bold move to capture the attention of millions on advertising's grandest stage, the popular candy brand under Ferrara's umbrella is s...

Super Bowl

Coors Light to return to the Super Bowl

By Reel Chicago Sep 19, 2023

Molson Coors has announced Coors Light's return to the Super Bowl commercial lineup for the 2024 game, marking its second consecutive appearance in the prestigious event. ...

Super Bowl

Chicago creatives review best and worst Super Bowl commercials

By Barbara Roche Feb 13, 2023

I always say, if you want your spot to be included in our "Best of" list you are a shoo-in if you can make us laugh or make us cry. That being said, it's no surprise that my nu...

Super Bowl

Ram explores premature electrification for Super Bowl

By Reel Chicago Feb 12, 2023

Today, Ram unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also s...

Super Bowl

Jeep Electric Boogies its way into Super Bowl

By Reel Chicago Feb 12, 2023

Jeep's Super Bowl one-minute commercial Electric Boogie celebrates the brand’s expansion of its electrified lineup across the world, taking the new interpretation of the icon...

Super Bowl

WeatherTech celebrates 10 years of Super Bowl ads

Feb 10, 2023

Pinnacle Advertising & Marketing client WeatherTech, the leading manufacturer of premium American-made automotive accessories, home, and pet care products, will air a new 3...

Super Bowl

Jeep teases Super Bowl with lizard and flamingo

By Reel Chicago Feb 10, 2023

Stellantis has announced that both the Jeep and Ram brands will have 60-second advertisements during Super Bowl LVII, being played on Sunday, February 12th between the Philade...

Super Bowl

Highdive and Cutters team up for an epic Jersey Mike’s Big Game ad

By Reel Chicago Feb 9, 2023

As the Big Game approaches, Jersey Mike's Subs is releasing a teaser of what it has in store for the brand's debut on marketing's largest stage. The teaser features New...