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Tag: advertising news

Snyder’s of Hanover gets spooky with Pretzelface
  • HAlloween

Snyder’s of Hanover gets spooky with Pretzelface

By Reel Chicago Oct 8, 2024
Move over, Jason, Leatherface and Jigsaw. This Halloween, Snyder’s of Hanover, in collaboration with Leo Burnett, is giving the holiday a savory twist with their new characte...
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NHL embraces Gen Z stars in Highdive campaign
  • CREATIVE

NHL embraces Gen Z stars in Highdive campaign

By Reel Chicago Oct 7, 2024
The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its "The Next Golden Era is...
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Highdive shows ‘There’s more to DISH” in new work
  • Reel Ad of the Week

Highdive shows ‘There’s more to DISH” in new work

By Reel Chicago Oct 3, 2024
Just like there’s more than meets the eye to these individuals, DISH Network is positioning itself as a service with more to offer than people might think. The central theme?...
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Leo Burnett wins Jay Chiat Awards’ Grand Prix
  • AWARDS

Leo Burnett wins Jay Chiat Awards’ Grand Prix

By Reel Chicago Oct 3, 2024
The 2024 Jay Chiat Awards, organized by the 4A’s (American Association of Advertising Agencies), celebrated strategic excellence in advertising across 12 categories. Leo Burn...
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Heinz Ketchup celebrates superfans with Chicago artist
  • CREATIVE

Heinz Ketchup celebrates superfans with Chicago artist

By Reel Chicago Oct 2, 2024
Heinz Ketchup celebrated superfans in a fun and unique way by creating a one-of-a-kind ketchup packet suit jacket for Heinz Le, a longtime devotee of the brand who wore it for ...
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Cramer-Krasselt wins Belle Tire business
  • ACCOUNT WINS

Cramer-Krasselt wins Belle Tire business

By Reel Chicago Sep 30, 2024
Cramer-Krasselt (C-K), one of the nation’s largest independent and data-driven marketing agencies, is excited to announce the addition of retailer Belle Tire to its diverse p...
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Comcast Business unveils mobile art installations across Chicago
  • CREATIVE

Comcast Business unveils mobile art installations across Chicago

By Reel Chicago Sep 27, 2024
In a city known for its public art installations, from 1999's iconic Cows on Parade to the infamous Bean and vibrant murals, Comcast Business is following in the tradition of c...
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AbelsonTaylor hires Antonio Rivera as Dir. of Engagement Strategy
  • REEL MOVES

AbelsonTaylor hires Antonio Rivera as Dir. of Engagement Strategy

By Reel Chicago Sep 26, 2024
Leading healthcare advertising and marketing firm AbelsonTaylor Group has hired Antonio Rivera, a seasoned omnichannel engagement expert, as director of engagement strategy. ...
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Drive Safe Chicago challenges teens to create a 30-second PSA
  • REEL BUSINESS

Drive Safe Chicago challenges teens to create a 30-second PSA

By Reel Chicago Sep 24, 2024
The National Road Safety Foundation (NRSF) and the Chicago Auto Show are hosting the 11th annual Drive Safe Chicago PSA Contest and teens from Chicagoland and throughout Illi...
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Fusion92 appoints Kevin Dean as EVP Data Partnerships
  • REEL MOVES

Fusion92 appoints Kevin Dean as EVP Data Partnerships

By Reel Chicago Sep 19, 2024
Transformation firm Fusion92 has announced the addition of Kevin Dean as Executive Vice President of Data Partnerships, a newly created position within the company. Dean, w...
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Advertising lost a true Innovator: Munier Sharieff
  • In memoriam

Advertising lost a true Innovator: Munier Sharieff

By Kevin Brockenbrough Sep 19, 2024
EDITOR'S NOTE: On September 19, the advertising and comic book worlds lost a talented writer. Munier Sharieff, who spent most of his advertising career at Burrell Communication...
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Chicago’s Jennifer Hudson teams up with the Dawn Ducklings
  • CREATIVE

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings

By Reel Chicago Sep 19, 2024
The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed ...
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Leo Burnett ‘Love Protects’ campaign supports child car safety
  • Reel Ad of the Week

Leo Burnett ‘Love Protects’ campaign supports child car safety

By Reel Chicago Sep 18, 2024
During Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) debuted a new creative campaign, titled Love Protects, in su...
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New campaign for Chicago Sports Network delivers
  • CREATIVE

New campaign for Chicago Sports Network delivers

By Reel Chicago Sep 17, 2024
As the Chicago Bulls and Blackhawks gear up for their preseason games, the city’s newest sports broadcasting platform, Chicago Sports Network (CHSN), is preparing to make its...
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Metro by T-Mobile launches reality dating spoof, “Nada Yada Island”
  • Reel Ad of the Week

Metro by T-Mobile launches reality dating spoof, “Nada Yada Island”

By Reel Chicago Sep 13, 2024
Metro by T-Mobile is shaking up the advertising world with its latest creative initiative: a faux reality dating series titled Nada Yada Island. In a clever parody of the popul...
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KFC adds Highdive to diversify agency partnerships
  • ACCOUNT WINS

KFC adds Highdive to diversify agency partnerships

By Reel Chicago Sep 13, 2024
KFC is transitioning its U.S. creative business to an agency roster model, meaning the brand will work with multiple agencies rather than relying on a single lead agency. And o...
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Quality Meats hires Jonathan King as Head of Growth
  • REEL MOVES

Quality Meats hires Jonathan King as Head of Growth

By Reel Chicago Sep 11, 2024
Independent creative agency Quality Meats has appointed Jonathan King as its new Head of Growth, signaling the agency's next phase of expansion. Founded just four years ago...
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BVK, Quriosity release uplifting campaign for UToledo
  • Reel Ad of the Week

BVK, Quriosity release uplifting campaign for UToledo

By Reel Chicago Sep 4, 2024
The latest campaign for UToledo, "The Power To Do," delivers an inspiring message of purpose, ambition, and capability. Created by Milwaukee independent agency BVK and produce...
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Jamie Foxx stars in new BetMGM campaign for 2024 football season
  • CREATIVE

Jamie Foxx stars in new BetMGM campaign for 2024 football season

By Reel Chicago Sep 4, 2024
BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx. The campaign, created by Highdive, s...
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Sandals Resorts taps Leo Burnett to lead creative
  • ACCOUNT WINS

Sandals Resorts taps Leo Burnett to lead creative

By Reel Chicago Sep 4, 2024
Sandals Resorts has announced that Leo Burnett will take on the role of creative agency of record for its Sandals and Beaches brands. The agency, known for its innovative appro...
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