Advantage Solutions consolidates 5 agencies to form Amp

Michael Mish, Lisa Hurst

Advantage Solutions has consolidated AMP Agency, UpshotHatch, Genome, and SmallTalk into a single integrated marketing agency now known as Amp.

This move directly responds to clients’ growing demand to demonstrate both short-term marketing performance and long-term brand-building growth.

The newly enhanced Amp combines digital marketing, brand creative and design, content production, performance media and digital product capabilities. Amp is poised to forge more meaningful connections between brands and their audiences, seamlessly connecting digital and physical touchpoints across the entire marketing funnel.

“We’ve been quietly preparing for this moment, and it couldn’t be at a more important time in the industry,” says Michael Mish, president of the newly formed Amp. “Unifying five mid-sized agencies into one operating unit will give us the agility, expertise and ability to innovate at the pace required to make a meaningful impact on our brand partners. We’re bringing together some of the best talent from the best markets. We’re ready to make our mark with creative, media and technology at our core, and AI-driven work about to hit the market.”

Amp’s evolution sets a new standard as a full-spectrum marketing agency by leveraging creativity and cutting-edge solutions. This progression elevates Amp’s client service capabilities, enriches agency culture amongst a talented team of ideators, innovators and mischief makers, and broadens career opportunities within the firm.

Expertise at Amp

●      Brand Development and Design: Crafting distinct brands from expression to voice and logo development.

●      Creative Solutions: Creating meaningful stories and unexpected ideas across all media, including digital, social and video.

●      Data Analytics: Enhancing business intelligence and predictive modeling.

●      Product Experience: Specializing in UX, UI and tech development.

●      Experiential Marketing: Creating memorable IRL brand experiences.

●      Media and Performance: Orchestrating expertise in planning and buying across all channels.

●      Social, PR, and Influencer Marketing: Cultivating authentic brand interactions.

●      Strategy and Insights: Offering deep consumer and cultural insights.

“It’s been an incredible experience for AMP Agency and Upshot to work together as sister agencies recently, and we have created some transformative campaigns for our shared clients,” says Lisa Hurst, Chief Client Officer at Amp. “Coming together as a fresh new brand and dynamic growth offering is the clear next step to provide a seamless experience for our clients, who are increasingly under pressure to grow through today’s challenging business environment.”


A refreshed Amp logo symbolizes the merger, mirroring the agency’s forward-thinking ethos and commitment to dynamically impacting the creative marketing industry. The combined entity will continue to operate from its key locations in New York, Boston, Chicago, Los Angeles, San Francisco and Seattle.