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Tag: advertising news

Chicago doc tells untold story of city’s Black advertising legends
  • CHICAGO MADE

Chicago doc tells untold story of city’s Black advertising legends

By Reel Chicago Jun 23, 2024
They are legends in the advertising industry, but surprisingly (not really) the stories of the Black ad men and women who transformed the industry's predominantly white landsca...
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Method & Madness teams with Leo Burnett on Rite Aid Campaign 
  • CREATIVE

Method & Madness teams with Leo Burnett on Rite Aid Campaign 

By Reel Chicago Jun 20, 2024
Method & Madness Director Jonathan Becker teamed up with Leo Burnett to create the latest It Means More At Rite Aid campaign. Becker specializes in commercials featuring ch...
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Ogilvy CCO Liz Taylor, James Patterson talk killer ads and serial killers
  • CANNES LIONS

Ogilvy CCO Liz Taylor, James Patterson talk killer ads and serial killers

By Reel Chicago Jun 20, 2024
At their Cannes session, ‘Hungry Dogs Run Faster,’ Liz Taylor, global CCO of Ogilvy and novelist and former advertising creative director, James Patterson, shared valuable...
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Putney launches AI Chatbot for Juneteenth education
  • Juneteenth

Putney launches AI Chatbot for Juneteenth education

By Reel Chicago Jun 18, 2024
Celebrated on June 19th, Juneteenth commemorates the end of slavery in the United States. This holiday has been observed by Black Americans for nearly 160 years but was only ma...
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Havas Chicago is working to help create a safe Chicago for all
  • CREATIVE

Havas Chicago is working to help create a safe Chicago for all

By Reel Chicago Jun 17, 2024
The City of Chicago Mayor's Office for Community Safety, in partnership with the Chicago Department of Public Health and Havas Chicago, has launched A Safe Chicago for All, an ...
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AbelsonTaylor Group announces nextgenerATion Summer Interns
  • REEL BUSINESS

AbelsonTaylor Group announces nextgenerATion Summer Interns

By Reel Chicago Jun 11, 2024
Healthcare marketing organization AbelsonTaylor Group has selected seven recent college graduates and rising seniors to gain practical experience in advertising and marketing t...
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Great Wolf Resorts x FCB,  invite families to “Wolf Out!”
  • CREATIVE

Great Wolf Resorts x FCB, invite families to “Wolf Out!”

By Reel Chicago Jun 10, 2024
Great Wolf Resorts, Inc. has partnered with FCB Chicago to launch an exciting new campaign aimed at encouraging families to "Wolf Out!" by creating unforgettable memories toget...
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FCB Chicago is AICP Next Awards Best of Show winner
  • AICP/MIDWEST

FCB Chicago is AICP Next Awards Best of Show winner

By Reel Chicago Jun 6, 2024
The AICP Next Awards’ Best of Show winner, went to “Banned Book Club” for the Digital Public Library of America, created by FCB Chicago and produced by 456 Studios. A...
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Tillamook iScreen: magic meets technology
  • CREATIVE

Tillamook iScreen: magic meets technology

By Reel Chicago Jun 6, 2024
Tillamook has unveiled a groundbreaking new marketing campaign, created by Leo Burnett, for its Chocolate Collection Ice Cream, leveraging cutting-edge lenticular lens technolo...
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NHL unveils emotional new spot “Final Moments”
  • SPORTS

NHL unveils emotional new spot “Final Moments”

By Reel Chciago Jun 6, 2024
In an exciting development for hockey enthusiasts, the National Hockey League (NHL) is set to launch a captivating new spot titled "Final Moments" on Monday, created by our fri...
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Molly Baz makes history as first pregnant woman on cereal box
  • CREATIVE

Molly Baz makes history as first pregnant woman on cereal box

By Reel Chicago Jun 5, 2024
Special K has teamed up with best-selling cookbook author Molly Baz for a groundbreaking collaboration. As part of its 'Special for a Reason' campaign, Special K will feature B...
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Cramer-Krasselt Chicago appoints Kevin Drew Davis ECD 
  • REEL MOVES

Cramer-Krasselt Chicago appoints Kevin Drew Davis ECD 

By Reel Chicago Jun 5, 2024
Cramer-Krasselt (C-K), has appointed Kevin Drew Davis as the new Executive Creative Director, further expanding its leadership team over the past 15 months. Davis is a true ...
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Orkin celebrates double Cicada emergence with a live “Orkinstra”
  • Reel Ad of the Week

Orkin celebrates double Cicada emergence with a live “Orkinstra”

By Reel Chicago May 29, 2024
Trillions of newly-emerged cicadas are about to crank up the volume on the sweet sounds of summer in much of the country – particularly across the Southeast and Midwest. For ...
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Digitas promotes Nat Resende to ECD
  • REEL MOVES

Digitas promotes Nat Resende to ECD

By Reel Chicago May 29, 2024
Digitas has announced the elevation of Nat Resende to Executive Creative Director, Chicago, and the hiring of McKay Hathaway as Senior Vice President, Creative. They will repor...
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Glad transports Millennials back to Y2K with Scent Experience Trash Bags
  • CREATIVE

Glad transports Millennials back to Y2K with Scent Experience Trash Bags

By Reel Chicago May 29, 2024
Glad and FCB Chicago have launched a new campaign celebrating iconic '90s era symbols through their newest product, the Scent Experience Trash Bags. These trash bags aim to off...
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DoorDash launches new campaign highlighting flexibility
  • CREATIVE

DoorDash launches new campaign highlighting flexibility

By Reel Chicago May 22, 2024
DoorDash has launched a new campaign developed by Quality Meats in collaboration with Superette, DoorDash’s internal creative studio, to highlight the flexible benefits of gi...
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Fusion92 celebrates 25 years of marketing innovation
  • REEL BUSINESS

Fusion92 celebrates 25 years of marketing innovation

By Reel Chicago May 22, 2024
This month, Fusion92 celebrates 25 years as a pioneer of Marketing Transformation. Since its inception in 1999, Fusion92 has been at the forefront of innovative marketing s...
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Layoffs hit FCB Chicago after losing Pfizer
  • REEL BUSINESS

Layoffs hit FCB Chicago after losing Pfizer

By Reel Chicago May 22, 2024
FCB Chicago has laid off approximately 9% of its staff after losing the Pfizer creative account. The office, which employs over 800 people. The layoffs follow Pfizer’s abr...
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NHL Playoff love makes fans do crazy things in Highdive campaign
  • SPORTS

NHL Playoff love makes fans do crazy things in Highdive campaign

By Reel Chicago May 21, 2024
Last month, The National Hockey League (NHL) unveiled a "new "passionate" campaign for the 2024 Stanley Cup Playoffs, showcasing the extraordinary lengths fans go to in support...
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Airheads debuts underwater vending machine for swimming pools
  • Reel Ad of the Week

Airheads debuts underwater vending machine for swimming pools

By Reel Chicago May 21, 2024
Just in time for summer, Airheads is launching a unique Underwater Vending Machine designed to reignite the fun of swimming for adults. Priced at $7,000, this innovative vendin...
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