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Tag: advertising news

STORY director Alison Roberto brings holiday elegance to Ferrero Rocher
  • HOLIDAY SPIRIT

STORY director Alison Roberto brings holiday elegance to Ferrero Rocher

By Reel Chicago Dec 18, 2024
Ferrero Rocher brings its signature golden touch to the holiday season with a dazzling new ad campaign, “Add Your Golden Touch,” featuring actress and director Jennifer L...
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Kristin Barbour joins The Times as President
  • REEL MOVES

Kristin Barbour joins The Times as President

By Reel Chicago Dec 12, 2024
The Times, a forward-thinking advertising agency, has announced Kristin Barbour as its new President, marking a transformative step in the agency’s evolution. Barbour also be...
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Goalies complain about tipping in hilarious NHL spot
  • Reel Ad of the Week

Goalies complain about tipping in hilarious NHL spot

By Reel Chicago Dec 12, 2024
The National Hockey League (NHL) is tapping into a universal cultural gripe—tipping culture—for its latest comedic campaign, created by the Chicago-based advertising agency...
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What the Omnicom-IPG merger could mean for Chicago’s ad scene
  • POV

What the Omnicom-IPG merger could mean for Chicago’s ad scene

By Reel Chicago Dec 9, 2024
The recent announcement of Omnicom Group’s $13B acquisition of Interpublic Group (IPG) has sent shockwaves through the global advertising industry, but what could this landma...
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“Kevin!” Chase revisits nostalgia with Home Alone-inspired ad
  • HOLIDAY SPIRIT

“Kevin!” Chase revisits nostalgia with Home Alone-inspired ad

By Reel Chicago Dec 5, 2024
Chase has struck gold with its ongoing Home Alone-inspired holiday campaign, blending humor, nostalgia, and star power to promote the Freedom Unlimited card. The bank has s...
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Jersey Mike’s asks, ‘Who’s Your Uncle? Danny DeVito.’
  • Reel Ad of the Week

Jersey Mike’s asks, ‘Who’s Your Uncle? Danny DeVito.’

By Reel Chicago Dec 5, 2024
Highdive has once again served up a delightfully irreverent campaign, this time for Jersey Mike’s. The latest spot, titled "Family Dinner", stars the inimitable Danny DeVito ...
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Ortega partners with Schafer Condon Carter
  • ACCOUNT WINS

Ortega partners with Schafer Condon Carter

By Reel Chicago Dec 5, 2024
Emmy-winning Schafer Condon Carter (SCC) has been named the new agency of record for Ortega, the beloved brand known for its wide range of Mexican food products. From taco shel...
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It’s a wrap for the 2024 AICP Awards Tour
  • AICP

It’s a wrap for the 2024 AICP Awards Tour

By Barbara Roche Nov 22, 2024
The 2024 AICP Awards Tour wrapped in Chicago last night with a grand celebration in the historic Old Post Office building. The early Happy Hour gathering was greatly apprec...
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Tis the season for the return of the McRib with a special treat
  • HOLIDAY SPIRIT

Tis the season for the return of the McRib with a special treat

By Reel Chicago Nov 21, 2024
Tis the season! The long-awaited return of the McRib is finally here. Starting December 3, the fan-favorite saucy sandwich will be available at participating McDonald's loc...
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Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment
  • REEL BUSINESS

Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment

By Reel Chicago Nov 18, 2024
In today’s binge-watching world, streaming platforms and networks are hungry for fresh, engaging content like never before. Enter Lucky Kraken, the innovative branded en...
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Leo Burnett to close Detroit office, lays off 70
  • REEL BUSINESS

Leo Burnett to close Detroit office, lays off 70

By Reel Chicago Nov 15, 2024
Leo Burnett’s Detroit office is closing on December 31, and 79 employees will be let go by the end of the year after the agency lost key accounts with General Motors. Accordi...
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McCann Worldgroup lures Britt Nolan away from Leo Burnett
  • REEL MOVES

McCann Worldgroup lures Britt Nolan away from Leo Burnett

By Reel Chicago Nov 13, 2024
McCann Worldgroup has made a significant new hire, bringing on Britt Nolan from Leo Burnett to serve as North America's chief creative officer—a newly created role that will ...
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Chicago EGOT Jennifer Hudson brings joy in Old Navy holiday campaign
  • HOLIDAY SPIRIT

Chicago EGOT Jennifer Hudson brings joy in Old Navy holiday campaign

By Reel Chicago Nov 11, 2024
This holiday season, Old Navy brings the joy of togetherness and style with its latest campaign, “Love is in the House,” featuring Chicago-born, EGOT-winning star Jennifer ...
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Eventnoire first annual Curators Summit November 9
  • Events

Eventnoire first annual Curators Summit November 9

By Reel Chicago Nov 8, 2024
Eventnoire Curators Summit will host a series of panels with industry leaders on Saturday November 9th at the Merchandise Mart. Speakers include Karen Civil, Dia Simms (P...
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Grubhub and PetSmart shake paws on new partnership
  • REEL BUSINESS

Grubhub and PetSmart shake paws on new partnership

By Reel Chicago Nov 4, 2024
Grubhub has partnered with PetSmart, marking its first foray into pet retail delivery. Now, pet owners across the U.S. can access PetSmart's extensive inventory—including foo...
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Kleenex perfectly captures First-Day of School moment
  • CREATIVE

Kleenex perfectly captures First-Day of School moment

By Reel Chicago Nov 4, 2024
The first day of school can be an emotional rollercoaster, with parents and children alike feeling a mix of excitement, nerves, and maybe even a few tears. For some, it’s the...
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ALDI brings back “Swindle Season” just in time for the holidays
  • HOLIDAY SPIRIT

ALDI brings back “Swindle Season” just in time for the holidays

By Reel Chicago Oct 31, 2024
With two months of holiday season campaigns upon us, ALDI, recently named one of TIME's "World’s Best Brands of 2024," has partnered again with Leo Burnett to launch their ne...
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Culligan taps Highdive, Zeno Group for global brand campaign
  • ACCOUNT WINS

Culligan taps Highdive, Zeno Group for global brand campaign

By Reel Chicago Oct 31, 2024
Culligan International has chosen Highdive and Zeno Group as its new agency partners to develop and launch its first global brand campaign. Highdive will lead the creation ...
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Mr. Beef helps Southwest Airlines flex its new menu
  • CREATIVE

Mr. Beef helps Southwest Airlines flex its new menu

By Reel Chicago Oct 25, 2024
Southwest Airlines has kicked off a new phase in its “That’s a Big Flex” campaign by teaming up with the iconic Chicago eatery Mr. Beef. For one day only, they offere...
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Chicago’s John C. Reilly voices a milestone for CIFF
  • Reel Ad of the Week

Chicago’s John C. Reilly voices a milestone for CIFF

By Reel Chicago Oct 25, 2024
To celebrate the Chicago International Film Festival’s (CIFF) 60th anniversary, this year’s campaign—titled “Movies that Move You”—features the voice of Chicago’s...
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