Benjamin H Counts II partner at Coil, Counts, Ford & Cheney passes at 78

Benjamin H Counts II, Creative Director/Partner at Coil, Counts, Ford & Cheney (CCFC), has passed at age 78.

Benjamin H Counts II, a beloved resident of Chicago, Illinois, and a cherished member of his community, has passed away.

Ben’s life was deeply intertwined with his former advertising business and his 24-year partnership at Coil, Counts, Ford & Cheney (CCFC). As a Creative Director and Partner, he worked alongside Ron Coil, Mike Cheney, George Kase, Kirk Borland, and Maggie Ford. His dedication and commitment to the company were unwavering, leaving a lasting impact on colleagues and clients alike.

More than just a businessman, Ben was a true friend and a loving husband. His infectious laughter, warm smile, and genuine kindness endeared him to everyone he met, making him a lifelong friend to many. His ability to connect with people made him a pillar of support for those around him.

Writing and creating content held a special place in Ben’s heart. Whether it was advertising copy or lyrics to a jingle or song, he embraced it with passion. He authored the classic, award-winning “Cub Fan Bud Man” advertising campaign and became an avid fan of the Chicago Cubs, forming a close friendship with Harry Caray. Ben’s enthusiasm and joie de vivre were contagious.

Ben graduated from Lab High School in Hyde Park, IL, in 1963 and took pride in being a “Labster” for life. He enjoyed working on class reunion memories and cherished the lifelong friendships he made with David Bloom and his supportive classmates from the Lab U-High class of 1963.

Predeceased by his parents, Dr. Benjamin H. Counts Sr. and Juanita (Burgos) Counts-Hale, and his only brother, Joseph Counts, Ben is survived by his loving wife, Rita Lanier-Counts of Chicago, IL, as well as other cousins, extended family members, and friends.

The family will hold a small memorial in Ben’s memory in August or September, with venue information to be announced.

In lieu of flowers, contributions may be made in Ben’s name to a charity of your choice.

Ben leaves behind a legacy of friendship, dedication, and love. His memory will forever echo in the hearts of his family and friends.