The AICP Next Awards’ Best of Show winner, went to “Banned Book Club” for the Digital Public Library of America, created by FCB Chicago and produced by 456 Studios.
An integrated, multidisciplinary effort designed to counter book bans in libraries across the country, this entry was also a winner in the categories of Digital Experiences, Purpose Driven and Real Time Engagement.
Its “Banned Book Club” initiative makes e-book versions of banned books available to readers in locations across the United States where titles have been banned, via the free Palace e-reader app. Take a look below:
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As the winning entrant of Most Next, FCB Chicago directed a $5,000 grant from the AICP Foundation to Digital Public Library of America. The DPLA empowers people to learn, grow, and contribute to a diverse and better-functioning society by maximizing access to our shared history, culture, and knowledge.
The most honored agency at the Next Awards this year was FCB, with seven honors split between its Chicago office, which earned four, and its New York office, which earned three. The next most honored agency was BBDO New York, with two honors.
Leading the list of most honored production or development companies at the Next Awards this year was 456 Studios, which earned a total of seven honors, three of which it shared with Lord + Thomas. The most honored director at the Next Awards was Jackie Helfgott of 456 Studios, who earned four honors for her work on “Banned Book Club” for Digital Public Library of America.
The most honored brand at the Next Awards was Digital Public Library of America, with four honors, followed by AB InBev Michelob ULTRA, with three honors, and Meta, also with three. Rounding out the list of most honored brands was eBay, with two honors.
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