The Pink Agenda,
the agency takes
ad creativity to
another level with
“The Naked Truth”
Havas has erected a powerful greeting for all-comers who pass through the agency’s glass doors. Teaming with The Pink Agenda, the company has erected a lobby installation of twelve original artworks created by women fighting, surviving, and supporting those with breast cancer.
“Each year, Havas partners with The Pink Agenda and our friends at Fab-U-Wish, headed up by Chicago’s own Giuliana Rancic, to benefit breast cancer,” says Creative Director Tim Nolan. “We are bringing to life real stories from real women, and are generating charitable donations through art sculpture, and clothing created by women in support of women.”
THE NAKED TRUTH | HAVAS
Havas takes advertising creativity to another level with its provocative and bold lobby installations.
The agency’s #BlackatWork piece, featured in Reel Chicago last March, celebrated Black History Month. Then there was their energetic mural combining San Francisco artist Lauren Asta’s trademark doodle and street art with statements that are inherent to Havas such as Flex your hustle, Lost in da sauce, Leave your mark, and Flip the script.
And of course, there was the much talked about installation that Havas used to confront the anonymous negative comments made about the agency, its employees, and CCO Jason Peterson.
According to Nolan,“this year’s exhibit was inspired by honesty.”
“It is a cause we at Havas hold near and dear to our hearts,” he continues. “What is more honest than being naked. The artwork being auctioned off reflects women baring it all for breast cancer.”
Guests are invited to visit the lobby to view and bid on the art made by women baring it all. Bids can be placed online here. Havas will also be selling t-shirts, prints and zines for a price correlated to breast cancer statistics (see list below).
All proceeds from the sales benefit breast cancer research and care. For those who stop by and post a photo using #NakedTruth, Havas will make a donation to @thepinkagenda, a non-profit organization committed to raising money for breast cancer research.
Artwork for sale
Busts ($266) An estimated 266,120 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. this year
Paintings ($120) An estimated 266,120 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. this year
Prints ($21) A women should first be checked for breast cancer at 21 years old
T-Shirts ($18) A women has about a one in eight chance of being diagnosed with breast cancer in her lifetime
Zine ($4) 4% of women correctly answered what age women should first be check for breast cancer (21)
Reel Chicago can’t wait to see what Havas comes up with next.
Contact Colin Costello at email@example.com or follow him on Twitter @colincostello10.