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Category: ADVERTISING

Pacifico’s new campaign advises, “live life anchors up”
  • CREATIVE

Pacifico’s new campaign advises, “live life anchors up”

By Colin Costello Mar 30, 2018
Hey dudes and dudettes, Cramer-Krasselt has launched the first national integrated campaign for Pacifico Beer. The brand was developed in 1900 and brought to Baja, California in...
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FCB, Shatner ask Amazon to boldly go to Chicago
  • CREATIVE

FCB, Shatner ask Amazon to boldly go to Chicago

By Colin Costello Mar 26, 2018
Amazon CEO Jeff Bezos is a "Trekkie." Who knew? And he's a rabid fanboy at that, having gone as far as to make a cameo as an alien Starfleet officer in the JJ Abrams-helmed Para...
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Grant Thornton makes do with gyro jargon
  • CREATIVE

Grant Thornton makes do with gyro jargon

By Daniel Patton Mar 23, 2018
The caddie’s annoying spiel represents the kind of empty gibberish that customers would never hear from Grant Thornton   gyro Chicago/Denver makes an effe...
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“SNL’s” Rachel Dratch in new Ruby Tuesday campaign
  • Reel Ad of the Week

“SNL’s” Rachel Dratch in new Ruby Tuesday campaign

By Colin Costello Mar 23, 2018
Confession time. I've always had an odd crush on Rachel Dratch. Yeah, Debby Downer. Her. I can't explain it, but I have always found the Second City alum kind of alluring throug...
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Energy BBDO & Alert Caffeine Gum got this thing now
  • CREATIVE

Energy BBDO & Alert Caffeine Gum got this thing now

By Colin Costello Mar 22, 2018
I like a tasty donut with my coffee (and now, thanks to Charlotte, vegan donuts). A garlic bagel with lox, cream cheese and capers as well? You betcha. But gum? Hmm. Accor...
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Sarofsky makes iPopping film for iMac Pro
  • CREATIVE

Sarofsky makes iPopping film for iMac Pro

By Joey Filer Mar 20, 2018
Apple made the wise move of enlisting Chicago’s Erin Sarofsky and her team at Sarofsky, Inc. to showcase the capabilities of the new iMac Pro’s hardware and compatible softw...
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DDB and “I, Tonya” director help State Farm fill in blanks
  • CREATIVE

DDB and “I, Tonya” director help State Farm fill in blanks

By Colin Costello Mar 20, 2018
What happens when your she shed goes to smithereens when it's sauteed by fire ... after a lightning strike? That's the idea behind DDB Chicago's engaging and humorous new na...
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16 BIT Pileup, the VFX startup with experience
  • CREATIVE

16 BIT Pileup, the VFX startup with experience

By Joey Filer Mar 16, 2018
Former members of Alter, including Jim Armetta, Juan Salas, Abe Finkelstein and other long-time collaborators in the VFX community, have teamed up again to start 16 Bit Pileup. ...
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David&Goliath triples CA lotto fun in new campaign
  • Reel Ad of the Week

David&Goliath triples CA lotto fun in new campaign

By Colin Costello Mar 16, 2018
LA-based David&Goliath has launched a new campaign for California Lottery’s Triple Jackpot Scratchers that should have audiences seeing in threes. Helmed by renowned Europ...
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CFA campaign by Ogilvy and Sarofsky goes global
  • CREATIVE

CFA campaign by Ogilvy and Sarofsky goes global

By Colin Costello Mar 15, 2018
Design-driven creative production company Sarofsky (Guardians of the Galaxy 2, Captain America: Civil War, The After Party) was commissioned by Ogilvy Chicago and investment man...
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Havas unveils 2nd #blackatwork installation
  • CREATIVE

Havas unveils 2nd #blackatwork installation

By Colin Costello Mar 14, 2018
Havas Chicago has a little "Blacksplaining" to do to the rest of us. To celebrate Black History Month and carry the conversation into Women's History Month, Havas Chicago h...
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Leo B, Hootenanny capture comedy for Esurance
  • CREATIVE

Leo B, Hootenanny capture comedy for Esurance

By Daniel Patton Mar 14, 2018
Hootenanny and Leo Burnett used classic rock, dramatic hyperbole, and smart humor to deliver an effective message in Tears, a new commercial for online insurance company Esuranc...
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Wisco candidate for Gov. breastfeeds in campaign video
  • CREATIVE

Wisco candidate for Gov. breastfeeds in campaign video

By Colin Costello Mar 12, 2018
Wisconsin gubernatorial candidate, Kelda Helen Roys, is no stranger to being bold. During her time in the state assembly, Roys boldly went door-to-door to advocate for elimin...
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Carbon’s thrilling adventures with boxes and paper
  • CREATIVE

Carbon’s thrilling adventures with boxes and paper

By Daniel Patton Mar 8, 2018
Carbon, Whitehouse Post, and Cramer-Krasselt combined spy-thriller cool with cute-mascot warmth in a pair of spots for the Paper and Packaging Board that debuted in February. ...
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Credle, Favat & Cartwright in new AICP short
  • CREATIVE

Credle, Favat & Cartwright in new AICP short

By Colin Costello Mar 7, 2018
Add acting to the illustrious resumes of FCB's Global Chief Creative Officer Susan Credle, Deutsch North American Chief Creative Officer Pete Favat and 72andSunny's Executive Cr...
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Hootenanny’s tasty addition to Ruby Tuesday campaign
  • CREATIVE

Hootenanny’s tasty addition to Ruby Tuesday campaign

By Daniel Patton Mar 1, 2018
Hootenanny and MARC USA recently launched a variety of social additions to an integrated Ruby Tuesday campaign that began with a highly visible spot in 2017. Featuring 360-...
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New PSA focuses on backlogged rape kits
  • CREATIVE

New PSA focuses on backlogged rape kits

By Colin Costello Feb 27, 2018
When Mariska Hargitay began the role of Olivia Benson on Law & Order: Special Victims’ Unit, the content of the scripts, as well as the work she did to prepare for the role, ...
More »
David&Goliath launch new Universal Parks campaign
  • Reel Ad of the Week

David&Goliath launch new Universal Parks campaign

By Colin Costello Feb 23, 2018
I don’t know if I’m lucky or not that I live 10 minutes from Universal, Hollywood. You’re welcome stalkers. That said, I sure do love going to the theme park when my daugh...
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SCC obsesses over new Portillo’s campaign
  • CREATIVE

SCC obsesses over new Portillo’s campaign

By Colin Costello Feb 22, 2018
Who doesn’t obsess over a Portillo’s hotdog? When I lived in Chicago, I couldn’t wait to have my once-a-year dog from the Midwest mecca known for its Italian beef sandwich...
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gyro and Make-A-Wish offer a teaspoon of hope
  • CREATIVE

gyro and Make-A-Wish offer a teaspoon of hope

By Colin Costello Feb 20, 2018
gyro Chicago/Denver has brought the Make-A-Wish Foundation to life by transforming the organization’s name into the tagline. Make A Wish. This bright, beautiful campaign...
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