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Category: ADVERTISING

Carbon thrills with C+K on new Cedar Fair campaign
  • CREATIVE

Carbon thrills with C+K on new Cedar Fair campaign

By Reel Chicago May 30, 2018
Just in time for roller-coaster season, the studio and the agency team up on four adrenaline-soaked spots for Cedar Fair Entertainment, owner of 11 amusement parks across the U....
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The Ads of Summer
  • CREATIVE

The Ads of Summer

By Daniel Patton and Colin Costello May 25, 2018
Being America’s “national pastime” alone does not sell tickets. A select group of professional baseball teams told Reel Chicago how they're bringing fans into the stadium ...
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Minnesota PSA campaign pushes for new gun laws
  • CREATIVE

Minnesota PSA campaign pushes for new gun laws

By Colin Costello May 25, 2018
The Everytown for Gun Safety Action Fund announced on May 16 that the not-for-profit organization had released three TV spots urging state lawmakers to pass gun violence prevent...
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Sun-Times launches anti-gun violence initiative
  • CREATIVE

Sun-Times launches anti-gun violence initiative

By Colin Costello May 23, 2018
Created in partnership with Ogilvy, "31 bullets" identifies actions that Illinoisans can take to counter the negative effects of America's gun problem   In a...
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MERGE, Quriosity launch new Land O’Frost campaign
  • CREATIVE

MERGE, Quriosity launch new Land O’Frost campaign

By Colin Costello May 22, 2018
A funny new campaign makes a tasty point by bringing sandwich items into a board room conference call   Newly-formed agency Merge Chicago has decided to bring ...
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Dadabo goes to Infiniti with new QX50 spot for CP+B
  • Reel Ad of the Week

Dadabo goes to Infiniti with new QX50 spot for CP+B

By Daniel Patton May 18, 2018
Tim Dadabo recently completed a dream assignment. It started with a call about a job from his West Coast agent at William Morris Endeavor and led to a script that seemed to incl...
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Energy BBDO, 5 Gum teach teens to live with no regrets
  • CREATIVE

Energy BBDO, 5 Gum teach teens to live with no regrets

By Colin Costello May 17, 2018
The moving stories of five elderly people come to life in a powerful new 5 Gum campaign that broke yesterday.   A series of digital videos by Energy BBDO fo...
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Witnessing the Metro Gun Share Program at Daley Plaza
  • CREATIVE

Witnessing the Metro Gun Share Program at Daley Plaza

By Joey Filer May 14, 2018
These days, the Chicago streets are filled with so many options for share programs. On your way to work? Rent a Divvy bike. Need to drive across town? Rent a Zip Car. Are you in...
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New creative to get your week going — 05.08.18
  • CREATIVE

New creative to get your week going — 05.08.18

By Colin Costello May 8, 2018
For your viewing pleasure, here's a collection of inspiring spots and trailers that got Reel Chicago's attention.   McDonald's Agency: Burrell Communications Nothin...
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McD’s leaves Barkley, Goodman and Union “Speechless”
  • CREATIVE

McD’s leaves Barkley, Goodman and Union “Speechless”

By Colin Costello May 8, 2018
Apparently McDonald's has accomplished something even Shaq can't - silencing Charles Barkley. All it took was introducing a new 100% fresh beef Quarter Pounder burger to quie...
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VSA’s Justin Leyba: this Amazon Echo spec is no joke
  • CREATIVE

VSA’s Justin Leyba: this Amazon Echo spec is no joke

By Joey Filer May 8, 2018
VSA Partners Content Creator Justin Leyba wrote, directed, and edited an endearing spec for Amazon Echo that creatively demonstrates the value of Alexa’s humor in the context ...
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Ogilvy, Optimus, Mrs. Meyer’s show us flower power
  • Reel Ad of the Week

Ogilvy, Optimus, Mrs. Meyer’s show us flower power

By Colin Costello May 7, 2018
Can gardening grow a more compassionate generation? That's the question that SC Johnson's Mrs. Meyer's Clean Day, a home cleaning and personal brand inspired by gardening, a...
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mcgarrybowen mints cryptocurrency backed by bacon
  • Reel Ad of the Week

mcgarrybowen mints cryptocurrency backed by bacon

By Colin Costello May 7, 2018
After 100 years of making bacon and hot dogs, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing "Bacoin," the first-ever cryptocurrency bac...
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gyro offers bottles of hope for World Wish Day
  • CREATIVE

gyro offers bottles of hope for World Wish Day

By Colin Costello May 4, 2018
To remind us that 89 percent of health professionals believe hope can have positive psychological benefits for children diagnosed with critical illnesses, Make-A-Wish Illinois t...
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mcgarrybowen spot for Hidden Valley Ranch is a BFD
  • CREATIVE

mcgarrybowen spot for Hidden Valley Ranch is a BFD

By Daniel Patton May 2, 2018
A new spot for Hidden Valley Ranch by the Chicago office of mcgarrybowen flirts with the prospect of a cussword before pulling a switcheroo kinda thing. Family Shaker descri...
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The Colonie’s Nathan Rodgers cuts Towkio’s “Symphony”
  • CREATIVE

The Colonie’s Nathan Rodgers cuts Towkio’s “Symphony”

From S.J. Golden Associates Apr 30, 2018
The editor bringing his range of skillsets to every phase of the Chicago rapper’s music video   The Colonie's Nathan Rodgers recently helped set the pace for Chicago ...
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Havas Chicago goes “Westworld” for Carl’s Jr
  • CREATIVE

Havas Chicago goes “Westworld” for Carl’s Jr

By Colin Costello Apr 26, 2018
To celebrate the fanboy and girl in all of us for Westworld's return, Carl’s Jr has released a seriously close version of Westworld's opening theme song via their Twitter acco...
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Secret’s out: clients find refuge in Chicago’s Secret Fort
  • CREATIVE

Secret’s out: clients find refuge in Chicago’s Secret Fort

From The Darnell Works Agency Apr 26, 2018
(Chicago — 20 April 2018) As marketing decision-makers behind major brands are reinventing the relationships with their advertising agencies, Secret Fort, a Chicago-based comp...
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Elizabeth Banks helms “snug” Tommy John spot
  • CREATIVE

Elizabeth Banks helms “snug” Tommy John spot

By Colin Costello Apr 23, 2018
I've been a huge fan of Elizabeth Banks ever since I first caught her in Steven Spielberg's Catch Me if You Can (2002). My fondness for her only grew more as she portrayed J. Jo...
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Two by Four, Quriosity help DePaul campaign launch
  • CREATIVE

Two by Four, Quriosity help DePaul campaign launch

From DePaul University Apr 22, 2018
(Chicago — 19 April 2018) DePaul University announces a new brand awareness campaign with the message “Here, We Do.” Breaking April 23 and running initially for 12 weeks, ...
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