Crafty footage and
sharp cuts help
Stephen Curry and
weave a message
into an absurd
mcgarrybowen Chicago has helped Brita score more than two million YouTube views (and counting) with an effective and hilarious extended commercial titled, Home for the Holidays.
Featuring NBA superstar Stephen Curry as himself and social media star Anwar Jibawi as every other character in the ensemble-style comedy, the three-minute spot offers worthy entertainment while selling Brita as an environmentally friendly alternative for bottled water.
With crafty footage by Greenpoint Pictues and sharp cuts from Optimus, the story weaves the message into an absurd and enjoyable dinnertime sketch that opens with a goofy sitcom intro.
Supporting the notion that, “holidays with the family can be crazy, but not as crazy as using bottled water,” Jibawi portrays every character in his own fictitious family. Along the way, he exaggerates the close-knit quirks that most Americans have come to know and love during those special times of the year.
HOME FOR THE HOLIDAYS BY MCGARRY FOR BRITA
Agency: mcgarrybowen Chicago
Chief Creative Officer: Kurt Fries
Director of Content Production: Steve Ross
Creative Director, Copy: Kelly Jenkins
Creative Director, Art: Allison Miller
Associate Copywriter: Miles Johnson
Associate Art Director: Marty Knuth
Executive Producer: Eric Faber
Senior Producer: Justin Lee
Group Managing Director: Alaina Lovera
Account Director: Genevieve Gray
Group Planning Director: Anna Conroy
Senior Planner: Lee Boshes
Production Company: Greenpoint Pictues
Director: Micah Perta
Executive Producer: Tatiana Rudzinski
Executive Producer: Jordana Freydberg
Producer: Willa Goldfeder
DOP: Matthew Woolf
Post Production Company: Optimus
Senior Producer: Joanna Woods
Editor: Angelo Valencia
Audio Mixer: Marina Killion
Finish Artist: Glen Noren
Colorist: Ron Sudul, Nice Shoes
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