Energy BBDO helps seniors with Home Instead campaign

Home Instead's "Home Stories" by Energy BBDO

Home Instead’s “Home Stories” by Energy BBDO

Home Instead
Senior Care
debuts touching
new campaign
for seniors
to live at home

The first work from Home Instead Senior Care and creative partner Energy BBDO is a tender new campaign targeted at Americans 65 and older who still want to live at home.

It’s also the Reel Ad of the Week.

As a pioneer in the home care industry, Home Instead Senior Care takes a fresh approach to helping seniors understand that their wish to stay in their home can become a reality. The brand launched the Home Stories creative platform to connect with seniors and validate their preference to live at home.

The campaign launches with a short film depicting a discussion between a daughter and son and their aging father about his care options. Through the introduction of the Home Instead Senior Care CAREGiver directed by Norman Bates of B-Reel Films, we witness the quality of life and experiences the senior can continue to have in his home.



According to the U.S. Census Bureau and National Conference of State Legislatures and AARP Public Policy Institute, 56 million Americans will be 65 and older and nine out of ten Americans 65 and older want to continue living at home.

In a time when America’s population is aging rapidly, awareness of in-home care services becomes increasingly relevant.

Home defines who you are — it is where people spend some of the best moments of their lives, making memories with loved ones over time. It’s no wonder that many seniors can’t imagine ever moving out of their homes.

In addition to online video, the campaign includes TV, social, radio and print which will run throughout the US and Canada, as well as select global markets.

Client – Home Instead Senior Care
   Global Chief Brand Officer: Jessie Brumbach
   Director of Advertising & Marketing Research: Katie Cox
   Director of Marketing & Public Relations: Erin Albers
   Video Creative Manager: Andrew Nelson
   Creative Manager: Rachel Lambert
   Marketing Coordinator: Jeni Enzolera

Agency: Energy BBDO
   Chief Creative Officer: Andrés Ordóñez
   Executive Creative Director: Ioana Filip
   Creative Director: Phil Jungmann
   Art Director: Elaine Kalvelage
   Copywriter: Andrew Ciaccio
   Head of Production: John Pratt
   Producer: Maddie Gorman
   Senior Post Producer: Jenny McDonald
   Post Producer: Samantha Vaupel
   Director of Music: Daniel Kuypers
   Project Manager: Jeremy Hawking
   Account Director: Pete Ruest
   Account Supervisor: Amanda Nieman
   Planning Director: Casey Conway

Production Company: B-Reel Films
   Director: Norman Bates
   Executive Producer: Michael McQuhae

Editorial Company: Flare, Chicago
   Editor: Austin Andries
   Finish Artist: Mark Anderson
   Colorist: Matt Filipek
   Sound Engineer: Katy Mindeman

Music: Centricity Music
   Track: “Still Making Memories”

Contact Colin Costello at or follow him on Twitter @colincostello10.