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Category: ADVERTISING

Escape Pod takes EGO string trimmer to new heights
  • Reel Ad of the Week

Escape Pod takes EGO string trimmer to new heights

By Colin Costello Jun 20, 2018
The "Skywinder" campaign shows how easy it is to load EGO’s new string trimmer while skydiving at 29,000 feet Note to Tom Cruise: Please understand that Vinny Wa...
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Digital Kitchen brings ‘Westworld’ to Chicago AT&T stores
  • CREATIVE

Digital Kitchen brings ‘Westworld’ to Chicago AT&T stores

By Colin Costello Jun 15, 2018
Fans get close to the action in Chicago, San Francisco, and Boston “Everything in this world is magic, except for the magician.” Dr. Ford The line uttered by An...
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CRC’s Mark Ruff records a career high on “Soul Sessions”
  • CREATIVE

CRC’s Mark Ruff records a career high on “Soul Sessions”

By Daniel Patton Jun 13, 2018
“I’ve always been fascinated by the sound in dreams,” says Mark Ruff. “It can change from one to another, and when you wake up, it’s the sound in the room...
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Gatorade releases animated film about Lionel Messi
  • CREATIVE

Gatorade releases animated film about Lionel Messi

By Colin Costello Jun 13, 2018
So Chicago-based Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that's not a bad thing. In fact, in the new emotionally packed animated ...
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Team Companies history in a groovy video by Flavor
  • CREATIVE

Team Companies history in a groovy video by Flavor

By Daniel Patton Jun 13, 2018
"In an industry driven by creative, how do you tell the story of the business behind that?" Mark Egmon, VP Marketing, the Team Companies   A new branded video...
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Energy BBDO gets  ‘Incredible’ with American Egg Board
  • CREATIVE

Energy BBDO gets ‘Incredible’ with American Egg Board

By Colin Costello Jun 8, 2018
Reviews are beginning to pour in for Disney / Pixar’s all-new "Incredibles 2" and the film looks to be... an incredible hit!   As covered in "Reel Chicago...
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Freak Yeah! Jimmy John’s has  gotten like, freaky fast
  • Reel Ad of the Week

Freak Yeah! Jimmy John’s has gotten like, freaky fast

By Colin Costello Jun 6, 2018
One of America’s fastest growing fast-food chains, Champaign, IL-based Jimmy John’s has launched an exciting new advertising campaign nationwide. Long known for making ...
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Carbon thrills with C+K on new Cedar Fair campaign
  • CREATIVE

Carbon thrills with C+K on new Cedar Fair campaign

By Reel Chicago May 30, 2018
Just in time for roller-coaster season, the studio and the agency team up on four adrenaline-soaked spots for Cedar Fair Entertainment, owner of 11 amusement parks across the U....
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The Ads of Summer
  • CREATIVE

The Ads of Summer

By Daniel Patton and Colin Costello May 25, 2018
Being America’s “national pastime” alone does not sell tickets. A select group of professional baseball teams told Reel Chicago how they're bringing fans into the stadium ...
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Minnesota PSA campaign pushes for new gun laws
  • CREATIVE

Minnesota PSA campaign pushes for new gun laws

By Colin Costello May 25, 2018
The Everytown for Gun Safety Action Fund announced on May 16 that the not-for-profit organization had released three TV spots urging state lawmakers to pass gun violence prevent...
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Sun-Times launches anti-gun violence initiative
  • CREATIVE

Sun-Times launches anti-gun violence initiative

By Colin Costello May 23, 2018
Created in partnership with Ogilvy, "31 bullets" identifies actions that Illinoisans can take to counter the negative effects of America's gun problem   In a...
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MERGE, Quriosity launch new Land O’Frost campaign
  • CREATIVE

MERGE, Quriosity launch new Land O’Frost campaign

By Colin Costello May 22, 2018
A funny new campaign makes a tasty point by bringing sandwich items into a board room conference call   Newly-formed agency Merge Chicago has decided to bring ...
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Dadabo goes to Infiniti with new QX50 spot for CP+B
  • Reel Ad of the Week

Dadabo goes to Infiniti with new QX50 spot for CP+B

By Daniel Patton May 18, 2018
Tim Dadabo recently completed a dream assignment. It started with a call about a job from his West Coast agent at William Morris Endeavor and led to a script that seemed to incl...
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Energy BBDO, 5 Gum teach teens to live with no regrets
  • CREATIVE

Energy BBDO, 5 Gum teach teens to live with no regrets

By Colin Costello May 17, 2018
The moving stories of five elderly people come to life in a powerful new 5 Gum campaign that broke yesterday.   A series of digital videos by Energy BBDO fo...
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Witnessing the Metro Gun Share Program at Daley Plaza
  • CREATIVE

Witnessing the Metro Gun Share Program at Daley Plaza

By Joey Filer May 14, 2018
These days, the Chicago streets are filled with so many options for share programs. On your way to work? Rent a Divvy bike. Need to drive across town? Rent a Zip Car. Are you in...
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New creative to get your week going — 05.08.18
  • CREATIVE

New creative to get your week going — 05.08.18

By Colin Costello May 8, 2018
For your viewing pleasure, here's a collection of inspiring spots and trailers that got Reel Chicago's attention.   McDonald's Agency: Burrell Communications Nothin...
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McD’s leaves Barkley, Goodman and Union “Speechless”
  • CREATIVE

McD’s leaves Barkley, Goodman and Union “Speechless”

By Colin Costello May 8, 2018
Apparently McDonald's has accomplished something even Shaq can't - silencing Charles Barkley. All it took was introducing a new 100% fresh beef Quarter Pounder burger to quie...
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VSA’s Justin Leyba: this Amazon Echo spec is no joke
  • CREATIVE

VSA’s Justin Leyba: this Amazon Echo spec is no joke

By Joey Filer May 8, 2018
VSA Partners Content Creator Justin Leyba wrote, directed, and edited an endearing spec for Amazon Echo that creatively demonstrates the value of Alexa’s humor in the context ...
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Ogilvy, Optimus, Mrs. Meyer’s show us flower power
  • Reel Ad of the Week

Ogilvy, Optimus, Mrs. Meyer’s show us flower power

By Colin Costello May 7, 2018
Can gardening grow a more compassionate generation? That's the question that SC Johnson's Mrs. Meyer's Clean Day, a home cleaning and personal brand inspired by gardening, a...
More »
mcgarrybowen mints cryptocurrency backed by bacon
  • Reel Ad of the Week

mcgarrybowen mints cryptocurrency backed by bacon

By Colin Costello May 7, 2018
After 100 years of making bacon and hot dogs, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing "Bacoin," the first-ever cryptocurrency bac...
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