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Category: ADVERTISING

Fallon replaces Culligan man with Princess Bride
  • Reel Ad of the Week

Fallon replaces Culligan man with Princess Bride

By Colin Costello Jan 19, 2018
“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the R...
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Optimus editor Rynne helps create a Nike female force
  • CREATIVE

Optimus editor Rynne helps create a Nike female force

By Colin Costello Jan 19, 2018
Lucasfilm CEO Kathleen Kennedy first came out with the shirt that said, “The Force is Female” last year, thrusting her into the SJW (Social Justice Warrior) spotlight. N...
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Chrissy Teigen leads new McD’s dollar menu campaign
  • CREATIVE

Chrissy Teigen leads new McD’s dollar menu campaign

By Colin Costello Jan 18, 2018
Reel Chicago is loving the new McDonald’s work. Chrissy Teigen toplines a hilarious new national introduction of McDonald’s new $1 $2 $3 Menu led by AOR We Are Unlimited...
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Burrell & Comcast celebrate Dr. King’s dream through art
  • CREATIVE

Burrell & Comcast celebrate Dr. King’s dream through art

By Colin Costello Jan 15, 2018
To celebrate the memory and life of Dr. Martin Luther King Jr., Burrell and Comcast have launched a dynamic new campaign titled Visions of King, using the hashtag #Keepmarching...
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Minnie Driver voices new spot for Lexus by Team One
  • Reel Ad of the Week

Minnie Driver voices new spot for Lexus by Team One

By Colin Costello Jan 12, 2018
After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the exp...
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Leviathan helps MGM guests step into the digital world
  • CREATIVE

Leviathan helps MGM guests step into the digital world

By Daniel Patton Jan 8, 2018
Leviathan dazzled up the Las Vegas MGM Grand Hotel & Casino with an interactive display in the lobby of the iconic landmark on the strip. Titled, “Mirror Mirage,” the in...
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DDB & State Farm continue ‘Neighborhood of Good’
  • Reel Ad of the Week

DDB & State Farm continue ‘Neighborhood of Good’

By Colin Costello Jan 5, 2018
What happens to the concept of giving back when the decorations come down and the red Starbucks cups disappear? DDB Chicago continues their strong "Neighborhood of Good" Stat...
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Burnett, Mayhem make new resolution for Allstate
  • CREATIVE

Burnett, Mayhem make new resolution for Allstate

By Colin Costello Jan 4, 2018
During a season when people make resolutions, why shouldn’t that pesky character from Allstate, Mayhem, make some as well? The character whom Leo Burnett pitched to Allsta...
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gyro creates first Sentry spot in over 30 years
  • CREATIVE

gyro creates first Sentry spot in over 30 years

By Colin Costello Jan 2, 2018
In 1984, Ronald Reagan was president. Marvin Gaye passed away. Terms of Endearment won the Oscar for Best Picture. The Celtics beat the Lakers in seven exciting games, and Princ...
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Best of “Reel Ad of the Week”
  • Reel Ad of the Week

Best of “Reel Ad of the Week”

By Reel Chicago Dec 28, 2017
In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people w...
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New holiday spots that are funny as #&%!
  • CREATIVE

New holiday spots that are funny as #&%!

By Colin Costello Dec 15, 2017
Two new indecently hilarious spots hit the marketplace this week. The first is from O’Keefe Reinhard & Paul, an agency doing the kind of work that made me want to get into...
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Kraft & Leo B want you to #FamilyGreatly
  • Reel Ad of the Week

Kraft & Leo B want you to #FamilyGreatly

By Colin Costello Dec 15, 2017
Today, I was telling a friend that I really want to be a better parent to my daughters, Chloe and Max. Around this time of year, I feel that I somewhat abandoned them when I got...
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User data powers Spotify’s new outdoor campaign
  • CREATIVE

User data powers Spotify’s new outdoor campaign

By Colin Costello Dec 13, 2017
As a former advertising creative, I can’t honestly say my ears always perked up at the mention of “User Data.” Typically, it was the driest portion of any meeting, ca...
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David&Goliath build a wall for immigration rights project
  • Reel Ad of the Week

David&Goliath build a wall for immigration rights project

By Colin Costello Dec 6, 2017
Ahhhh, let’s talk about Trump’s border wall. You know – the one that should really be dubbed, “Trump’s Folly?” No, Im not hiding my disdain for his great big won...
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RAW: Marc USA works for Chicago’s homeless
  • Reel Ad of the Week

RAW: Marc USA works for Chicago’s homeless

By Colin Costello Nov 10, 2017
I tell many Angelenos that Chicago is the best summer city in the country. I rave about the lakes, the genuine friendliness of the people, the music and food. I love the city an...
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Fox’s “Bite Size Horror” packs a king-sized punch
  • Reel Ad of the Week

Fox’s “Bite Size Horror” packs a king-sized punch

By Colin Costello Oct 23, 2017
I sure do love Halloween. Like, it’s a genuine let’s go on a date and I’ll spend money on you kind of love. Next to Christmas, it’s my favorite holiday of the year. Is i...
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McGarryBowen creates a natural winner for Burt’s Bees
  • Reel Ad of the Week

McGarryBowen creates a natural winner for Burt’s Bees

By Daniel Patton Oct 20, 2017
McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt's Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spannin...
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Laughlin Constable offers confidence to boys and girls
  • Reel Ad of the Week

Laughlin Constable offers confidence to boys and girls

By Colin Costello Oct 6, 2017
Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Jua...
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Explore Media-produced spot goes viral
  • Reel Ad of the Week

Explore Media-produced spot goes viral

By Daniel Patton Sep 15, 2017
Explore Media told a classic American tale in a fifteen-second spot that took less than a month to go viral. “The Ultimate Trade-Proof Snack” for GoGo squeeZ — featuring ...
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DDB, State Farm kick off spot with Aaron Rodgers
  • Reel Ad of the Week

DDB, State Farm kick off spot with Aaron Rodgers

By Colin Costello Sep 8, 2017
Yeah, yeah, I know it’s not fall. Yet. But when football kicks off how can you not start thinking about either heading out to your favorite bar or sitting on your couch, crack...
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