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Category: ADVERTISING

Cramer-Krasselt & Porsche cobble together a visceral spot
  • Reel Ad of the Week

Cramer-Krasselt & Porsche cobble together a visceral spot

By Colin Costello Feb 16, 2018
Well, this Reel Ad of the Week from Cramer-Krasselt made me smile. I was not aware of perhaps the coolest Italian cobbler this side of Geppetto, but Porsche USA and Cramer-Krass...
More »
Haddish to Groupon users: “Let’s get weird” for V-Day
  • CREATIVE

Haddish to Groupon users: “Let’s get weird” for V-Day

By Daniel Patton Feb 14, 2018
In keeping with the attitude that made her a favorite among Super Bowl viewers, Girls Trip star Tiffany Haddish combines firm advice with genuine enthusiasm in a new Groupon Val...
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Laughlin Constable goes “Bucks” wild
  • CREATIVE

Laughlin Constable goes “Bucks” wild

By Colin Costello Feb 12, 2018
A new, retro-flavored, funk-inspired campaign from Laughlin Constable’s in-house production company, Hive, should have Milwaukee Bucks fans cheering and dancing in their arm c...
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Leo B launches first spot for new Serta campaign
  • Reel Ad of the Week

Leo B launches first spot for new Serta campaign

By Daniel Patton Feb 9, 2018
Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the...
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DDB & Skittles reveal teen’s reaction to Schwimmer stunt
  • Super Bowl

DDB & Skittles reveal teen’s reaction to Schwimmer stunt

By Colin Costello Feb 7, 2018
With all due respect to the creative team at DDB Chicago, I did not and could not turn away from my beloved Eagles, and their win over the Patriots, to watch what was perhaps th...
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Reel Chicago’s most & least favorite Super Bowl spots
  • Super Bowl

Reel Chicago’s most & least favorite Super Bowl spots

By Reel Chicago Feb 5, 2018
This year, the commercials were the best part of the Super Bowl for everyone who doesn't live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair...
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Celebrity Super Bowl ads: what’s in it for your brand?
  • Super Bowl

Celebrity Super Bowl ads: what’s in it for your brand?

By Doug Kamp Feb 5, 2018
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While i...
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Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot
  • Super Bowl

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

By Colin Costello Feb 2, 2018
Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect ...
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Watch Aerosmith’s Steven Tyler drive a Kia in reverse
  • Super Bowl

Watch Aerosmith’s Steven Tyler drive a Kia in reverse

By Colin Costello Feb 1, 2018
Many of us often wonder what it would be like to go back in time. How would it feel? Would we love it or rush back to the present? Kia AOR David&Goliath has delivered a power...
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Kraft Super Bowl spot focuses on “real families”
  • Super Bowl

Kraft Super Bowl spot focuses on “real families”

By Daniel Patton Jan 30, 2018
Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling A...
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Watch Martha Stewart take on Jack in the Box
  • Super Bowl

Watch Martha Stewart take on Jack in the Box

By Colin Costello Jan 30, 2018
Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood. How...
More »
Watch Chris Pratt in new Michelob Ultra spot
  • Super Bowl

Watch Chris Pratt in new Michelob Ultra spot

By Colin Costello Jan 30, 2018
"These days, I'm trying to stay in top shape for work. So, when I see a beer I can't help but squint my eyes and imagine a treadmill.” No, that’s not me talking. It’s ...
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Schwimmer pushes Skittles for Super Bowl
  • Super Bowl

Schwimmer pushes Skittles for Super Bowl

By Colin Costello Jan 26, 2018
Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and tha...
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Lexus, Black Panther team up for Super Bowl LII
  • Super Bowl

Lexus, Black Panther team up for Super Bowl LII

By Colin Costello Jan 26, 2018
Step aside Audi, there’s a new luxury ride in Marvel films. And it’s the vehicle of Kings. Or one King to be exact – T’Challa from the upcoming Disney/Marvel film, Black...
More »
OKRP unveils Tiffany Haddish / Groupon Super Bowl spot
  • Super Bowl

OKRP unveils Tiffany Haddish / Groupon Super Bowl spot

By Daniel Patton Jan 25, 2018
O'Keefe Reinhard & Paul (OKRP) capitalized on the timeless hilarity of a football-to-the-groin in Who Wouldn’t, a Groupon commercial set to air during the fourth quarter of Su...
More »
DDB helps Dodge reveal the 2019 Ram 1500
  • CREATIVE

DDB helps Dodge reveal the 2019 Ram 1500

By Colin Costello Jan 23, 2018
Wow. I’m used to DDB Chicago making me laugh and warm my insides. I can’t say they have ever really gotten my head nodding and my foot tapping musically though. ‘Til no...
More »
Fallon replaces Culligan man with Princess Bride
  • Reel Ad of the Week

Fallon replaces Culligan man with Princess Bride

By Colin Costello Jan 19, 2018
“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the R...
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Optimus editor Rynne helps create a Nike female force
  • CREATIVE

Optimus editor Rynne helps create a Nike female force

By Colin Costello Jan 19, 2018
Lucasfilm CEO Kathleen Kennedy first came out with the shirt that said, “The Force is Female” last year, thrusting her into the SJW (Social Justice Warrior) spotlight. N...
More »
Chrissy Teigen leads new McD’s dollar menu campaign
  • CREATIVE

Chrissy Teigen leads new McD’s dollar menu campaign

By Colin Costello Jan 18, 2018
Reel Chicago is loving the new McDonald’s work. Chrissy Teigen toplines a hilarious new national introduction of McDonald’s new $1 $2 $3 Menu led by AOR We Are Unlimited...
More »
Burrell & Comcast celebrate Dr. King’s dream through art
  • CREATIVE

Burrell & Comcast celebrate Dr. King’s dream through art

By Colin Costello Jan 15, 2018
To celebrate the memory and life of Dr. Martin Luther King Jr., Burrell and Comcast have launched a dynamic new campaign titled Visions of King, using the hashtag #Keepmarching...
More »

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