REEL BUSINESS Archives · Page 4 of 12

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McDonald’s brings back Adult Happy Meal with Kerwin Frost

By Reel Chicago Nov 28, 2023

Following the success of its initial adult Happy Meal, McDonald’s is unveiling a second edition in collaboration with DJ and streetwear style creator Kerwin Frost. This marke...

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Pop-Tarts Bowl to introduce college football’s first edible mascot

By Reel Chicago Nov 26, 2023

In a bold move that redefines game-day experiences, Pop-Tarts has announced the introduction of college football's first-ever Edible Mascot. The winning team of the upcoming Po...

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Sony to bring Wonderverse immersive entertainment hub to Oakbrook

By Reel Chicago Nov 21, 2023

Sony Pictures is set to launch its very first "Wonderverse" immersive entertainment destination next month at the giant Oakbrook Center mall near Chicago. The 45,000 square...

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Crocs x McDonald’s serve up new footwear

By Reel Chicago Nov 18, 2023

Love Crocs? Love McDonald's? You're in luck. Now you can be a brand ambassador for both as McDonald's has entered the world of footwear through a collaboration with Crocs. T...

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Motorola Solutions solves for safer in new brand narrative

By Reel Chicago Nov 16, 2023

Leader in public safety and communication solutions, Motorola Solutions, has introduced its new brand narrative, "Solving for Safer." The unveiling took place on the New York S...

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Quincy Jones, Jennifer Hudson and Chance the Rapper revive historic Chicago theatre

By Reel Chicago Nov 15, 2023

Renowned music producer Quincy Jones, along with entertainers Jennifer Hudson and Chance the Rapper, have officially become co-owners of the historic Ramova Theatre on Chicago'...

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Quaker Pregrain Tour features NFL inspired recipes

By Reel Chicago Nov 4, 2023

Quaker is celebrating this football season with its first ever Quaker Pregrain Tour, which includes a tailgate truck that will visit select NFL stadiums, the introduction of a...

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My Special Aflac Ducks delivered to Lurie Children’s Hospital

By Reel Chicago Nov 3, 2023

Since 2018, My Special Aflac Duck has brought comfort and joy to over 25,000 kids with cancer and sickle cell disease. Aflac, a leading provider of supplemental health insur...

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TDH releases ‘350 W. Eerie’ horror-comedy series

By Reel Chicago Oct 27, 2023

Getting into the Halloween Spirit, Tom, Dick & Harry Creative Co. (TDH) released 350 W. Eerie, an original four-episode short-form scripted series from their internal pro...

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Burrell acquired by FVLCRUM Holdings

By Reel Chicago Oct 25, 2023

In a significant development, Burrell Communications Group, a renowned Black-owned advertising agency, has been acquired by Evolve Holdings, a consortium led by Channing Johnso...

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Motion Agency expands across Midwest

By Reel Chicago Oct 22, 2023

In a strategic move aimed at bolstering its presence and capabilities, Motion, Chicago's preeminent certified female-owned and operated independent creative communications agen...

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McDonald’s franchisees divided over Israeli-Hamas conflict

By Reel Chicago Oct 18, 2023

Global fast-food giant McDonald's finds itself entangled in the Israeli-Hamas conflict as franchisees in the Middle East express support for either Israeli troops or Palestinia...

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Hot Dog! Oscar Mayer’s Frankmobile changes name back to Wienermobile

By Reel Chicago Sep 21, 2023

Oscar Mayer's famous hot dog-themed vehicle, which briefly underwent a rebranding as the "Frankmobile" this summer to promote their all-beef frankfurters, is now returning to ...

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Playboy unfolds new vodka brand Play Hard

By Reel Chicago Sep 21, 2023

If you are an art lover and a vodka drinker, this is your jam. Playboy Spirits has announced the highly anticipated release of Play Hard, a premium line of vodka seltzers. ...

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Laughing Cow unveils Laughing Contract Sweepstakes

By Reel Chicago Sep 19, 2023

The Laughing Cow is ushering in the fall season with a fresh twist on their iconic branding. This autumn, consumers can expect to see vibrant, limited-edition packaging that d...

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Harbor acquires London-based CHEAT for color-grading

By Reel Chicago Sep 14, 2023

Harbor has made a strategic move to strengthen its position in London by acquiring CHEAT, a premium color and finishing studio. This acquisition enhances Harbor's offe...

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Heinz Ketchup and Lick paint Chicago red

By Reel Chicago Sep 12, 2023

Love ketchup? Love ketchup enough to paint your walls with the tasty color? Heinz and Lick think you will. Heinz Tomato Ketchup enthusiasts now have the opportunity to ...

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Cubs sign multi-year partnership with U.S. Virgin Islands

By Reel Chicago Sep 12, 2023

The U.S. Virgin Islands Department of Tourism has announced an exciting expansion of its sports collaborations through a multi-year partnership with the Chicago Cubs. The team...

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SKITTLES artist designed 2023 Pride Packs shine a light on LGBTQ+ stories

By Reel Chicago May 13, 2023

SKITTLES, unveiled its limited edition 2023 Pride packs today as a special first look at its 2023 Pride program. The packs will swap the brand's signature rainbow for origi...

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SNICKERS partners with Bryce Young on SNICKERS Bryce Cream Bar

By Reel Chicago Apr 27, 2023

SNICKERS Ice Cream, proudly part of Mars, announced an ice-cold partnership with the 2023 NFL Draft's coveted prospect Bryce Young, offering NFL fans a cool way to chill out ...