The U.S. Virgin Islands Department of Tourism has announced an exciting expansion of its sports collaborations through a multi-year partnership with the Chicago Cubs. The team is currently three games behind The Brewers for first place in the NL Central and breathing down the Phillies’ necks for the Wild Card.
This strategic alliance provides the U.S. Virgin Islands with a unique opportunity to tap into the vast Midwest market and engage with a diverse range of potential travelers.
The Cubs, a globally recognized franchise and a charter member of Major League Baseball’s National League since 1876, are renowned for their ivy-covered outfield walls, hand-operated scoreboard, and the iconic Wrigley Field, which has served as the team’s home since 1916 and stands as the second oldest ballpark in the majors.
Joseph Boschulte, Commissioner of the U.S. Virgin Islands Department of Tourism, expressed his enthusiasm, stating, “This partnership with these two quintessentially American institutions is a significant milestone for our tourism promotion efforts in the U.S. Virgin Islands. With a direct flight from Chicago to St. Thomas, our islands are easily accessible to Midwestern travelers.”
The association between the Cubs and the U.S. Virgin Islands has historical significance, dating back to 1972 when St. Thomas native and MLB player Elrod “Ellie” Hendricks served as a catcher for the Cubs.
Fans who went to the September 7 game at Wrigley Field were given a taste of island life in Chicago as part of a partnership. Before the game, Gallagher Way hosted Moko Jumbies, cultural dancers, and a DJ for attendees to enjoy. Additionally, a giant sandcastle was built as a backdrop for photos.
Cubs’ Vice President of Corporate Partnerships, Alex Seyferth, shared the team’s enthusiasm for welcoming the U.S. Virgin Islands into their family. They hope to incorporate the vibrant island lifestyle into historic Wrigley Field during upcoming seasons through pre- and postgame events and collaborations during the offseason.
This partnership further solidifies the U.S. Virgin Islands’ ongoing efforts to collaborate with top sports teams and significant sporting venues, enhancing its visibility and engagement with diverse audiences.