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Category: REEL BUSINESS

BarkleyOKRP launches MissionOne Media 
  • REEL BUSINESS

BarkleyOKRP launches MissionOne Media 

By Reel Chicago Mar 13, 2025
BarkleyOKRP is expanding its 'Big Indie' model with the launch of a new brand called MissionOne Media. With over $1.1 billion in billings and 200 employees, MissionOne will be...
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Kim Kardashian’s SKIMS set to open store on Gold Coast
  • REEL BUSINESS

Kim Kardashian’s SKIMS set to open store on Gold Coast

By Reel Chicago Mar 7, 2025
Kim Kardashian's shapewear and apparel brand, SKIMS, is set to make a bold entrance into Chicago's Gold Coast neighborhood with its first standalone store in the city. The upco...
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Chicago-based Grubhub and Walgreens team up
  • REEL BUSINESS

Chicago-based Grubhub and Walgreens team up

By Barbara Roche Feb 20, 2025
Grubhub announced that it has teamed up with Walgreens to bring Walgreens and Duane Reade locations nationwide to its marketplace. Through this collaboration, customers have...
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CineCity Studios announces CineCircle: workspace, workshops & mentorships
  • REEL BUSINESS

CineCity Studios announces CineCircle: workspace, workshops & mentorships

By Reel Chicago Feb 12, 2025
Calling all creatives! CineCity Studios, Chicago's premier creative hub, announces the launch of CineCircle, a dynamic incubator designed to nurture, inspire, and elevate inde...
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AG Pam Bondi moves to dismantle DEI initiatives in private companies
  • REEL BUSINESS

AG Pam Bondi moves to dismantle DEI initiatives in private companies

By Barbara Roche Feb 6, 2025
On February 5, 2025, newly appointed U.S. Attorney General Pam Bondi issued a directive targeting Diversity, Equity, and Inclusion (DEI) initiatives within private companies an...
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FACETS 50th Anniversary brings a new name and new vision
  • REEL BUSINESS

FACETS 50th Anniversary brings a new name and new vision

By Reel Chicago Jan 31, 2025
As it reaches its 50th anniversary in 2025, FACETS is ushering in a new chapter with a refreshed name, an expanded lineup of programming, and ambitious plans for growth. A ...
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Geletka+ launches production arm Rare Sightings
  • REEL BUSINESS

Geletka+ launches production arm Rare Sightings

By Barbara Roche Jan 31, 2025
Geletka+, Chicago’s fast-growing creative collaboration agency, introduces Rare Sightings, a new production house that has set out to prove that a production arm can be extra...
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Lookingglass reopens with new leadership and two new original works
  • REEL BUSINESS

Lookingglass reopens with new leadership and two new original works

By Reel Chicago Jan 30, 2025
Chicago’s Tony Award-winning Lookingglass Theatre Company held a ribbon cutting ceremony Monday, Jan. 27 at the Water Tower Water Works, 163 E Pearson St. at Michigan Ave. wi...
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DDB Chicago a part of North American Leadership restructure
  • REEL BUSINESS

DDB Chicago a part of North American Leadership restructure

By Reel Chicago Jan 29, 2025
DDB is implementing a major strategic transformation, bringing together three of its most distinguished agencies—DDB Chicago, Alma, and Adam&eveDDB—under one consolidat...
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David Schwimmer reaffirms his commitment to Lookingglass Theatre
  • REEL BUSINESS

David Schwimmer reaffirms his commitment to Lookingglass Theatre

By Barbara Roche Jan 29, 2025
David Schwimmer, best known for his role as Ross on Friends, is reaffirming his commitment to Lookingglass Theatre Company, the Chicago-based theater he co-founded in 1988. ...
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Just call me “Leo”
  • REEL BUSINESS

Just call me “Leo”

By Reel Chicago Jan 14, 2025
Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Powe...
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The Onion buys Alex Jones’ Infowars; faces challenges
  • REEL BUSINESS

The Onion buys Alex Jones’ Infowars; faces challenges

By Reel Chicago Nov 19, 2024
Last Thursday, the Chicago-based Onion acquired conspiracy theorist Alex Jones' forced sale of Infowars for $7 million, including $1.75 million in cash and future revenue share...
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Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment
  • REEL BUSINESS

Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment

By Reel Chicago Nov 18, 2024
In today’s binge-watching world, streaming platforms and networks are hungry for fresh, engaging content like never before. Enter Lucky Kraken, the innovative branded en...
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Leo Burnett to close Detroit office, lays off 70
  • REEL BUSINESS

Leo Burnett to close Detroit office, lays off 70

By Reel Chicago Nov 15, 2024
Leo Burnett’s Detroit office is closing on December 31, and 79 employees will be let go by the end of the year after the agency lost key accounts with General Motors. Accordi...
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Grubhub and PetSmart shake paws on new partnership
  • REEL BUSINESS

Grubhub and PetSmart shake paws on new partnership

By Reel Chicago Nov 4, 2024
Grubhub has partnered with PetSmart, marking its first foray into pet retail delivery. Now, pet owners across the U.S. can access PetSmart's extensive inventory—including foo...
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DAC Chicago explores future of SEO in age of AI
  • REEL BUSINESS

DAC Chicago explores future of SEO in age of AI

By DAC Chicago Oct 22, 2024
As artificial intelligence (AI) continues to revolutionize industries, the world of search engine optimization (SEO) is poised for radical transformation. Traditional search en...
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The marketing marvel of Boo Buckets 
  • REEL BUSINESS

The marketing marvel of Boo Buckets 

By Barbara Roche Oct 18, 2024
Face it, they're a market marvel and we love them -- McDonald’s Boo Buckets are back!  It's officially that time of year and I have to confess, I can not say no to a new ...
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McDonald’s and Krispy Kreme are teaming up
  • REEL BUSINESS

McDonald’s and Krispy Kreme are teaming up

By Reel Chicago Oct 11, 2024
The wait is finally over for McDonald’s and Krispy Kreme lovers in Chicagoland and Northwest Indiana, as the two beloved brands are teaming up to bring fresh Krispy Kreme dou...
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Drive Safe Chicago challenges teens to create a 30-second PSA
  • REEL BUSINESS

Drive Safe Chicago challenges teens to create a 30-second PSA

By Reel Chicago Sep 24, 2024
The National Road Safety Foundation (NRSF) and the Chicago Auto Show are hosting the 11th annual Drive Safe Chicago PSA Contest and teens from Chicagoland and throughout Illi...
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What does Omnicom consolidation mean for DDB and Energy BBDO?
  • REEL BUSINESS

What does Omnicom consolidation mean for DDB and Energy BBDO?

By Reel Chicago Aug 28, 2024
Yesterday, Omnicom Group Inc. unveiled its latest initiative, the Omnicom Advertising Group (OAG), which is set to redefine the creative industry landscape by aligning powerhou...
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