Quaker is celebrating this football season with its first ever Quaker Pregrain Tour, which includes a tailgate truck that will visit select NFL stadiums, the introduction of a new digital Quaker Playbook featuring a collection of 32 recipes inspired by each NFL team, and a $250,000 donation to GENYOUth, a nationally recognized youth health and wellness nonprofit organization, to help tackle hidden hunger.
Quaker first introduced the concept of “pregraining” in 2022, with the launch of limited edition 6-packs of Quaker Oats to help fans pregrain before the Big Game. Then earlier this year, Eli Manning kicked off a TikTok challenge asking fans to share videos of how they pregrain for a chance to win tickets to Super Bowl LVIII.
To build on the concept for 2023, the Quaker Pregrain Tour takes it a step further by inspiring fans to get creative with Quaker Oats and pregrain with their favorite team’s recipe on gameday and beyond. Quaker’s Associate Research Chef and Culinary Lead, Chef Steven Dominguez, curated the 32 recipes in the digital cookbook, which are inspired by and highlight popular flavors and culinary specialties of all the NFL team hometowns.
NFL fans can try their team’s recipe creation in person at select games during the Quaker Pregrain Tour, which will be making stops at six NFL games this season. The Quaker Oats Pregrain truck will show fans how to change up their stadium tailgate recipes with Quaker Oats and will provide fun and engaging tailgate activities.
In addition to creating great tasting and nourishing recipes, Quaker is also dedicated to helping tackle hidden hunger and will be providing a donation to GENYOUth during this season’s Taste of the NFL event. The Taste of the NFL is a purpose-driven Super Bowl culinary experience that raises awareness and generates funds to help fight hunger and food insecurity among children to support the organization’s commitment to help end student hunger and ensure students are well nourished.
“We’re thrilled to bring the Quaker Pregrain Tour to fans across the country to share delicious recipes while we further our commitment to help tackle hunger. Quaker is dedicated to our founder’s belief that the circumstances of life should not be a barrier to good nutrition,” said Katie Scupham, Vice President of Meal Occasions at PepsiCo. “We’re proud to share this belief with our NFL partners and look forward to serving our shared commitments in support of an incredible organization like GENYOUth.”
“Over 30 million students rely on school meals for a significant portion of their daily nutrition. Our shared partnership with the NFL and support from Quaker are imperative to the forward momentum of America’s youth achieving healthier futures,” said Ann Marie Krautheim, CEO at GENYOUth. “Quaker’s donation will help support immediate impacts and support our initiatives to promote student nutrition security, physical activity and leadership nationwide.”
Quaker is also teaming up with NFL Legends Archie and Eli Manning, Peloton instructor and sports reporter Jess Sims, and renowned chef and GENYOUth board member Carla Hall to help spread the word about the Quaker Pregrain Tour and Quaker’s commitment to help tackle hunger and food insecurity among children. Throughout the season, they’ll share their favorite Quaker recipes and talk about the importance of Quaker’s partnership with the NFL and support for GENYOUth.
Eli Manning has been a long-standing brand fan and Quaker partner. In September, he got his family in on the fun with appearances in Quaker’s two new family-focused commercials “Breakfast Playcall” and “Heart,” showing how the Manning family starts their morning with Quaker Oats.
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