The Laughing Cow is ushering in the fall season with a fresh twist on their iconic branding. This autumn, consumers can expect to see vibrant, limited-edition packaging that draws inspiration from recognizable pop culture designs.
What’s more, this unique packaging features a special QR code that opens the door to ‘The Laughing Contract’ sweepstakes, an initiative that lets people nominate those in their lives who are dedicated to spreading joy and laughter. This exciting campaign is proudly sponsored by The Laughing Cow.
Whether it’s parents, best friends, or coworkers, ‘The Laughing Contract’ gives cheese enthusiasts the chance to honor the funniest people in their lives. An impressive 1,000 sweepstakes winners will be selected to receive a year’s supply of The Laughing Cow’s famously creamy and spreadable cheese. But the excitement doesn’t end there; one grand prize winner will be bestowed with a cash prize of $20,000 in addition to a year’s worth of The Laughing Cow cheese.
Zach Fatla, the brand director of The Laughing Cow, shared his thoughts on this innovative campaign. “The Laughing Cow has been inspiring people to choose laughter for more than 100 years, which is why we’re thrilled to take a moment to recognize the people in our lives who make us laugh the most,” he stated. “We’re excited to roll out this newly imagined packaging, in addition to ‘The Laughing Contract,’ to encourage cheese lovers across the country to make space for laughter in their lives and laugh a little more, every day.”
The campaign is officially underway and will run from today until October 31. To participate, fans can scan the QR code found on the limited-edition packaging or visit the campaign’s dedicated website. It’s important to note that no purchase is necessary to enter the sweepstakes. Additional terms and conditions can be found on The Laughing Cow’s official website.
The limited-edition packaging featuring these eye-catching designs can be found on the Creamy Original variety of The Laughing Cow cheese. Consumers can locate these special packages at retailers nationwide, but they should act quickly, as they will only be available until the end of October.
For those interested in finding TLC products near them, a store locator is available on the official website.
This campaign promises to infuse a sense of humor and fun into the fall season while celebrating those who brighten our lives with laughter. With sweepstakes, The Laughing Cow invites everyone to join in the festivities and honor the joy-bringers in their lives.
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