Humorous and
informative spots
celebrate everyday
people who become
“Heroes of the Kitchen”
with help from
the meal kit company
(Chicago — 15 October 2018) O’Keefe Reinhard & Paul cooked up a new Home Chef advertising campaign that distinguishes the meal kit company as the solution for chefs of all cooking abilities.
Profiling everyday people with hilarious, vintage newsreel-style descriptions, Home Chef Heroes demonstrates how easy it is to create amazing meals — garnishing, zesting and brown butter-saucing included — with help from Home Chef.
A teacher, a working mom, and even a seasoned cook are among the mealtime heroes who star in the four spots of the campaign,.
MEET SOPHIA HOME CHEF COMMERCIAL BY OKRP
The ads — which will be activated through TV commercials, Facebook ads, emails and streaming radio ads — also highlight the wide array of menu options, easy cooking instructions, and quality ingredients offered in the meal kits.
“Home Chef differentiates itself from other meal kits by offering a variety of meal choices, having easy-to-cook recipes, and helping our customers sharpen their cooking skills,” explains Brian Irwin, VP of Brand at Home Chef. “This new work demonstrates why we lead in customer satisfaction in this fast-growing category.”
MEET JOAN HOME CHEF COMMERCIAL BY OKRP
The campaign brings to life Home Chef’s expertise for offering meals that anyone can cook and everyone will love. As one ad notes, even the math teacher who wanted to “take frozen pizza out of the equation” was able to “cook above his grade level,” with help from Home Chef.
MEET NATHAN HOME CHEF COMMERCIAL BY OKRP
“We took a semi-documentary approach to these ads in order to build tongue-in-cheek reverence for the abilities of our hero chefs to not only get dinner on the table, but to do it with finesse—and set it all to a soundtrack with an epic overture,” explained Marian Williams, Group Creative Director at OKRP. “We wanted to show that cooking can be easy and satisfying with Home Chef and how adding just a little zest or spice can transform a meal.”
About Home Chef
Home Chef is the #3 Inc 5000 2018 Fastest Growing Company in America and one of the largest meal kit delivery companies in the U.S., with over 3 million meals delivered each month. Founded in 2013, Home Chef offers fresh, pre-portioned ingredients and easy to follow recipes delivered weekly and is designed for anyone to be able to cook and everyone to enjoy. The Chicago-based company delivers nationwide. For two years running, Home Chef has been rated #1 in customer satisfaction among leading meal kit companies, according to Market Force Information. Find out more and get cooking at http://www.homechef.com. Follow us on Twitter, Instagram and for live updates and delicious inspiration.
About OKRP
Chicago-based OKRP, named by Advertising Age as a 2018 “Agency to Watch” and “Small Agency of the Year” 2015, is a new model advertising agency that delivers big agency brand creativity with startup ingenuity. With its belief that success as a new model agency relies on the ability to be nimble and to bring together the best talent for its clients, O’Keefe Reinhard & Paul has practiced the “high art of selling” on behalf of clients such as Chili’s, Groupon, Illinois Lottery, Big Lots, YUM! Brands, Ace Hardware, Home Chef and Turtle Wax among others. The independent agency is supported with minority backing from the Interpublic Group of Companies.
