BUTCHER packs mini-epic into new Athene Holding spot

Filming “Game Changer” on location in LA

(Santa Monica, CA — 4 October 2018) In completing Game Changer — a new commercial for Athene Holding — BUTCHER Director David Henegar picked up right where he left off on the last campaign.

With captivating imagery, creative metaphors, and simple storytelling, the 30-second mini-epic delivers an unforgettable followup to Be Brave, a Henegar-helmed inaugural film that set the tone for the retirement services company’s bold branding vision and high-concept, creative work.

Created by Minneapolis’ Agency Blue, Game Changer follows a mission to push the creative envelope even further. Featuring businessmen and businesswomen as marionettes controlled by a puppet master overlord, the story focuses on a hero who resists the status quo and struggles to break free.

As BUTCHER Executive Producer Rob Van describes it, the result plays like, “Gulliver’s Travels meets Wall Street.”

 
GAME CHANGER
ATHENE HOLDING SPOT BY AGENCY BLUE AND BUTCHER LA

 

“Henegar does a fantastic job of creating a well-crafted allegory with fanciful and over the top visuals,” Van continues. “The world in which the story lives is equally imaginative and unconventional.”

Agency Blue CEO/Chief Creative Officer Brian Kroening concurs.

“Dave has over-delivered on every project we have done together and, to top it all off, he is just a really great person – the kind you want to be in the trenches with,” he explains. “A consummate professional who always keeps your best interests at heart at every point throughout the process, he is not only a director, but also a true partner who dives into the idea with tremendous amounts of passion and a wicked, keen sense of story-telling.”

David Henegar of BUTCHER directed and edited the work. Ben Walsh of Method LA designed the visual effects.

 
CREDITS
Client Athene Holding Ltd.