Laughlin’s HIVE launches Bucks ‘Built to Stay’ campaign

Milwaukee Bucks' "Built to Stay"

Milwaukee Bucks’ “Built to Stay”

The campaign by
Laughlin Constable’s
production company
will run on TV, digital,
radio, and outdoor

It was a great week for Milwaukee Bucks fans, as single-game tickets for the team’s inaugural season in the world-class Fiserv Forum went on sale on Wednesday.

Milwaukee’s moves, like the addition of free-agent center Brook Lopez, have given a glimpse as to what general manager Jon Horst and new coach Mike Budenholzer value in players who are joining the roster.

In advance of the promising season, Laughlin Constable unveiled a new marketing campaign: Built to Stay.

The Bucks’ previous campaign, Own the Future, was about reconnecting the team with the community and creating hope for the future. Built to Stay — by Laughlin’s in-house production company, HIVE — brings those promises to life on the court and in the community.



With global superstar Giannis Antetokounmpo, Budenholzer, postseason appearances in three of the last four seasons, and a new world-class arena to call home, the Bucks are Built to Stay.

ALSO READ: Laughlin Constable goes “Bucks” wild

During this offseason, the Bucks also added former Villanova guard Donte DiVincenzo via the draft and Ersan Ilyasova in the first hour of free agency.

The season’s key games for the Bucks include the first-ever matchup at Fiserv Forum against the Pacers on Oct. 19, a game against the two-time defending NBA-champion Warriors on Dec. 7, the lone visit to Milwaukee by the Celtics on Feb. 21, a St. Patrick’s Day matinee vs. the 76ers (Go Sixers!) on March 17, a visit from LeBron and the Lakers on March 19, and a matchup against reigning MVP James Harden and the Rockets on March 26.

The widespread campaign will be featured on TV, digital, radio and outdoor. Tickets for all 41 regular season home games can be purchased here or at the Fiserv Forum Box Office.

Go Bulls! Uhhhhh, Bucks!

Client – Milwaukee Bucks
   Chief Marketing Officer: Dustin Godsey
   Director of Brand Marketing: Erin Borkowsky

Agency: Laughlin Constable
   Creative Director – Pat Laughlin
   Executive Producer – Andy Gorzalski
   Art Director – Cody Murri
   Art Director – Dan Koel
   Senior Copywriter – Brian Sterricker
   Senior Account Manager – Jonathan Cleveland
   Account Coordinator- Charlie Murphy
   Senior Digital Strategist – Benjamin Bernhard

Production/Editorial Company: HIVE

Source: Laughlin Constable

Contact Colin Costello at or follow him on Twitter @colincostello10.