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Tag: Leo Burnett

Best of Chicago Advertising in 2023
  • Year in Review

Best of Chicago Advertising in 2023

By Colin Costello Dec 29, 2023
The creative struggle -- that ongoing battle to keep great advertising great from inception to production -- is real. Crafting advertising that not only captures attention,...
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ALDI pokes fun at holiday grocery shopping with Swindle Season
  • Reel Ad of the Week

ALDI pokes fun at holiday grocery shopping with Swindle Season

By Reel Chicago Nov 16, 2023
You can already picture the scenes at your local grocery store: the chaos, the crowds, and the hurry-up-to-wait energy that only the holiday season can deliver. However, ALDI b...
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Leo Burnett appoints Samantha Cescau Head of Strategy
  • REEL MOVES

Leo Burnett appoints Samantha Cescau Head of Strategy

By Reel Chicago Oct 2, 2023
Leo Burnett has announced the appointment of Samantha Cescau as its new Head of Strategy. Samantha will be based at the agency's Chicago headquarters and will report to Gareth...
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Bear Naked Granola partners with Burnett for nude-friendly hikes
  • Reel Ad of the Week

Bear Naked Granola partners with Burnett for nude-friendly hikes

By Reel Chicago Sep 19, 2023
How did we miss this? July 14th was National Nude Day in the United States and Bear Naked Granola, in collaboration with Leo Burnett Chicago and Gaia GPS from Outside...
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Burnett, Maker’s Mark leave mark on new campaign
  • Reel Ad of the Week

Burnett, Maker’s Mark leave mark on new campaign

By Reel Chicago Aug 8, 2023
Maker's Mark Bourbon has introduced its new global brand campaign, 'Make Your Mark,' which serves as a unifying lens for all aspects of brand development worldwide. Cr...
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Leo Burnett Chicago names Liz Taylor as Co-President and COO
  • REEL MOVES

Leo Burnett Chicago names Liz Taylor as Co-President and COO

By Reel Chicago Jul 28, 2023
Leading global advertising agency Leo Burnett, announced today the appointment of Liz Taylor (not to be confused with the Liz Taylor who used to be at Leo Burnett) as Co-Presi...
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Emma Montgomery named CEO of DDB Chicago
  • REEL MOVES

Emma Montgomery named CEO of DDB Chicago

By Reel Chicago Jun 1, 2023
Emma Montgomery returns to Chicago, in a surprising move as she exits her post as CEO of Leo Burnett Australia and begins her position as CEO at DDB Chicago. She will fill ...
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Hillshire Farm celebrates iconic people with iconic sandwiches
  • Reel Ad of the Week

Hillshire Farm celebrates iconic people with iconic sandwiches

By Reel Chicago May 4, 2023
Hillshire Farm brand is celebrating life's most exciting accomplishments with the ultimate badge of honor – having a sandwich named after you. This next part of the nati...
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Leo Burnett tapped to serve up Dunkin’ Donuts
  • ACCOUNT WINS

Leo Burnett tapped to serve up Dunkin’ Donuts

By Reel Chicago Jan 10, 2023
Cambridge-based QSR, Dunkin' Donuts, has made another quick decision to its creative menu. Dunkin’ has named Leo Burnett as its new lead creative AOR. This decision comes aft...
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It’s not a sale. It’s an ALDI thing
  • CREATIVE

It’s not a sale. It’s an ALDI thing

By Reel Chicago Jan 6, 2023
ALDI’s new It’s not a sale. It’s an ALDI Thing campaign – timed perfectly to the post-holiday season, at a time when consumers are particularly price-consciou...
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Leo Burnett appointed global agency of record for Jim Beam
  • ACCOUNT WINS

Leo Burnett appointed global agency of record for Jim Beam

By Reel Chicago Sep 21, 2022
Beam Suntory, a world leader in premium spirits, has named Leo Burnett, a leading advertising agency within Publicis Groupe, its global creative agency of record for Jim Beam,...
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Leo Burnett, Spark Foundry and MSL launch Lunchtime is your Halftime
  • CREATIVE

Leo Burnett, Spark Foundry and MSL launch Lunchtime is your Halftime

By Reel Chicago Sep 12, 2022
Studies show that lunchtime could be considered the most important meal of the day as it has significant impact on one’s ability to focus and deliver quality work. Despite th...
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Bridgestone launches new Leo Burnett campaign What Really Matters
  • CREATIVE

Bridgestone launches new Leo Burnett campaign What Really Matters

By Reel Chicago Sep 2, 2022
Bridgestone Americas, Inc. launched What Really Matters, a new brand platform that is linked to the values of the global Bridgestone E8 Commitment and showcases the company...
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Leo Burnett’s new Wingstop campaign says split from your current go-to
  • CREATIVE

Leo Burnett’s new Wingstop campaign says split from your current go-to

By Reel Chicago Sep 1, 2022
The new Wingstop campaign by Leo Burnett encourages audiences to split up from their current go-to and find a new favorite among Wingstop’s 12 flavors, which include Lemon Pe...
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Burnett nominated for Lost Class at 74th Emmys
  • AWARDS

Burnett nominated for Lost Class at 74th Emmys

By Reel Chicago Jul 12, 2022
This morning, the 74th Emmy nominations were announced during a live virtual ceremony hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) ...
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Why FCB and Burnett won big at Cannes
  • AWARDS

Why FCB and Burnett won big at Cannes

By Reel Chicago Jul 5, 2022
First, congratulations to FCB and Leo Burnett for winning The Grand Prix at Cannes Lions: The International Festival of Creativity. FCB for Michelob Ultra and Burnett for Wings...
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DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards
  • AWARDS

DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards

By Reel Chicago Jun 21, 2022
Restaurant chain Applebee’s has won the Grand Effie at the 2022 Effie Awards U.S. Gala for its “Fancy Like” Applebee’s campaign. The campaign from Applebee’s and G...
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Leo Burnett Chicago named Top Global Agency in Creative Rankings
  • AWARDS

Leo Burnett Chicago named Top Global Agency in Creative Rankings

By Reel Chicago May 24, 2022
A stellar year for Change the Ref’s The Lost Class earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Cre...
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Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience
  • CREATIVE

Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience

By Reel Chicago Apr 22, 2022
Recently, to celebrate 4/20, the most sacred holiday for cannabis lovers, Leo Burnett crafted a buzz-worthy campaign for Wingstop. In honor of the most chill day of the yea...
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Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards
  • AWARDS

Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards

By Reel Chicago Apr 8, 2022
The International ANDY Awards has unveiled this year’s winners and for the first time an independent creative agency, Canada’s Rethink, received the competition’s highest...
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