Burnett nominated for Lost Class at 74th Emmys

Leo Burnett Chicago — Change the Ref’s “The Lost Class”

This morning, the 74th Emmy nominations were announced during a live virtual ceremony hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) along with Television Academy Chairman and CEO Frank Scherma.

While no Chicago series was nominated, the globally-acclaimed campaign, The Lost Class from Leo Burnett was nominated for Outstanding Commercial.

Change the Ref’s The Lost Class campaign, which includes an anthem video–directed by Bryan Buckley of Hungry Man–takes us to a strange graduation ceremony where there’s no audience, just thousands of empty chairs representing the 3,000-plus students who did not graduate the past year. They are instead dead, the victims of gun violence.

Delivering the commencement address is an unlikely speaker, David Keene, former president and current NRA board member, has used its power and influence to block more vigorous background checks and common-sense gun reform which could have saved many of these graduates’ lives. Keene believed his speech was for the graduation ceremony of a local Las Vegas high school, James Madison Academy. Instead, Keene comes out onto the stage to find himself addressing empty seats about the bright futures they would never have.

ALSO READ: See the full list of Emmy nominations here

Other nominees include:

Detectives – Apple iPhone 13 Pro O Positive, Production Company Apple, Ad Agency

Everyone But Jon Hamm – Apple TV+ Hungry Man Productions, Production Company Media Arts Lab, Ad Agency

Skate Nation Ghana – Meta Love Song, Production Company Droga5, Ad Agency

Teenage Dream – Sandy Hook Promise BBDO New York, Ad Agency Smuggler, Production Company

Walter The Cat – Chevy Silverado Commonwealth//McCann, Ad Agency O Positive, Production Company

Leo Burnett won this year’s Clio’s Agency of the Year honor while Hungry Man was named Production Company of the Year.

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Ian Stewart, Reginald Hudlin, Byron Phillips and Jane Mun will executive produce the live three-hour Emmy telecast that will air globally, with D+D’s Hamish Hamilton as director. A host has not yet been named.

The 74th Emmy Awards will be broadcast live from the Microsoft Theater on Monday, September 12 (8:00-11:00 PM EDT/5:00-8:00 PM PDT) on NBC and will stream live for the first time on Peacock. The 2022 Creative Arts Emmy Awards will take place at the Microsoft Theater in Los Angeles over two consecutive nights on Saturday, September 3, and Sunday, September 4. An edited presentation will be aired Saturday, September 10, at 8:00 PM EDT/PDT on FXX.