Leo Burnett Chicago named Top Global Agency in Creative Rankings

A stellar year for Change the Ref’s The Lost Class earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Creative Rankings. The Lost Class also propelled Hungry Man and Bryan Buckley to the number one ranking for production companies and directors, respectively.

Overall, Leo Burnett Chicago won Best of Show, three Best of Disciplines, 20 Gold Pencils, three Silver, seven Bronze and 14 Merits.

The second-ranked global agency is Ogilvy UK London, which with Dove was awarded the prestigious One Show 2022 Penta Pencil, presented to the agency and brand who together have created outstanding creative work for the last five years.  The agency also won Best of Discipline in Creative Effectiveness for Dove’s Courage is Beautiful, three Gold Pencils, five Silver, five Bronze and nine Merits.

L&C New York earned distinction as the number one independent agency. Ogilvy Group took the top slot among agency networks. Omnicom was ranked first among holding companies. 

Google was the top ranked brand. And Beacon Street Studios was at the head of the class for music/sound houses.

ALSO READ: Leo Burnett wins Black Cube for Best of Show at ADC 101 Annual Awards

Highlights of The One Show 2022 Global Creative Rankings are as follows:

The One Show 2022 Global Agency Rankings

  • 1. Leo Burnett Chicago
  • 2. Ogilvy UK London
  • 3. L&C New York
  • 4. Dentsu Webchutney Bengaluru
  • 5. Mojo Supermarket New York
  • 6. Africa São Paulo
  • 7. GUT São Paulo
  • 8. Publicis Italy Milan
  • 9. Area 23 New York (tie)
  • 9. BBH USA New York (tie)

The One Show 2022 Global Independent Agency Rankings

  • 1. L&C New York
  • 2. Mojo Supermarket Los Angeles
  • 2. GUT São Paulo
  • 4. Rethink Canada
  • 5. Serviceplan Germany Munich
  • 6. Jung von Matt DONAU Vienna
  • 7. Special New Zealand Auckland
  • 8. GUT Miami (tie)
  • 8. Zulu Alpha Kilo Toronto (tie)
  • 10. We Believers New York

The One Show 2022 Brand-Side Agency Ranking

  • 1. Google Devices & Services Creative Team Mountain View
  • 2. draftLine AB InBev Colombia Bogotá
  • 3. Google Creative Lab New York
  • 4. 4creative London
  • 5. Verizon Creative Marketing New York

The One Show 2022 Global Agency Network Rankings

  • 1. Ogilvy Group
  • 2. Leo Burnett Worldwide
  • 3. BBDO Worldwide
  • 4. Publicis
  • 5. TBWA Worldwide

The One Show 2022 Global Agency Holding Company Rankings

  • 1. Omnicom Group
  • 2. Publicis Groupe
  • 3. WPP
  • 4. Interpublic Group
  • 5. Dentsu Group

The One Show 2022 Global Brand Rankings

  • 1. Google
  • 2. Dove
  • 3. VICE World News
  • 4. Apple
  • 5. Heineken

The One Show 2022 Global Brand Parent Company Rankings

  • 1. Unilever
  • 2. AB InBev
  • 3. VICE Media Group
  • 4. Samsung
  • 5. Activision Blizzard

The One Show 2022 Global Non-Profit Client

  • 1. Change the Ref
  • 2. Girls Who Code
  • 3. Sandy Hook Promise
  • 4. WWF
  • 5. Lebanese Breast Cancer Foundation

The One Show 2022 Global Production Company Rankings

  • 1. Hungry Man Los Angeles/New York
  • 2. Suitcase Productions New York
  • 3. Active Theory Los Angeles
  • 4. SMUGGLER Los Angeles
  • 5. Anonymous Content Los Angeles

The One Show 2022 Global Music & Sound Company Rankings

  • 1. Beacon Street Venice 
  • 2. Agosto Lima
  • 3. Hefty São Paulo
  • 4. JSM Music New York
  • 5. 750mph London

The One Show 2022 Global Highest Ranked Work

  • 1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
  • 2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam 
  • 3. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News
  • 4. “DojaCode” by Mojo Supermarket New York for Girls Who Code
  • 5. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google

The One Show 2022 Country Creative Rankings

  • 1. United States
  • 2. United Kingdom
  • 3. Brazil
  • 4. France
  • 5. Canada

The One Show 2022 Region Creative Rankings

  • 1. North America
  • 2. Europe
  • 3. Latin America
  • 4. Asia Pacific
  • 5. Middle East & Africa

The One Show 2022 Global Creatives of the Year, listed at the agencies where they worked when the winning entries were produced, are as follows.

Global Chief Creative Officer of the Year: 
(tie) Gian Carlo Lanfranco, Rolando Cordova, both L&C New York

Global Executive Creative Director of the Year:
Daniel Fisher, Ogilvy UK London

Global Group Creative Director of the Year: 
Estefanio Holtz, BBH USA New York

Global Art Director of the Year:
Sofia Gahn, Leo Burnett Chicago

Global Copywriter of the Year: 
Mackenzie Hart, Leo Burnett Chicago

Global Designer of the Year: 
Etienne Philippe, McCann Paris

Global Director of the Year: 
Bryan Buckley, Hungry Man Los Angeles

Global CMO of the Year: 
Fernando Machado, Activision Blizzard

The rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Network, Holding Company, Brand, Brand Parent Company, Non-Profit Client, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus here

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