It’s not a sale. It’s an ALDI thing

ALDI’s new It’s not a sale. It’s an ALDI Thing campaign – timed perfectly to the post-holiday season, at a time when consumers are particularly price-conscious given inflation.

By turning the sales trope on its head, the campaign by Leo Burnett Chicago and Digitas demonstrates how ALDI consistently and unexpectedly exceeds expectations. By offering everyday low prices, the grocery store saves shoppers money that accumulates to hundreds of dollars annually. 

The campaign comes to life across Linear, OLV and Streaming Audio.


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